Recalibrate your relationship to ambition, capacity, and direction – so your next move is sustainable, strategic, and yours.
You don’t need a dramatic rebirth story or to “step into your highest self.” What you need is a smarter relationship with how you’re using your energy.
Refocada is a foundational self-mastery framework for people who are already capable, reflective, and carrying a lot.
This isn’t about doing more. It’s about doing less damage to yourself while still moving forward.
Most people who end up here aren’t confused. They’re over-responsible. You’ve been competent for so long that people stopped checking whether it still works for you.
Your ambition got rewarded. Your boundaries didn’t.
You learned how to hold things together – teams, families, projects, expectations – and somewhere along the way, you became the thing that was always flexible.
Now something feels off. Not loud enough to call a crisis.
Just persistent enough to feel exhausting.
Refocada is strategic re-orientation framework
for recalibrating work, capacity, and direction,
so you can make decisions without spiraling or self-betrayal.
This work assumes you’re smart.
It also assumes you’re tired of pretending that intelligence alone solves everything.
You might be here because you:
» don’t want ambition to cost you your health
» don’t equate exhaustion with worth
» don’t need more frameworks that ignore context
» want clarity that accounts for capacity, history, and consequence
This is not therapy, motivation, a brand makeover, a productivity glow-up, or a “find your purpose” scavenger hunt.
I created this to help you design a life with the truth on the table.
Refocada is a framework is designed to be revisited as your life, work, and capacity shift.
Refocada is a Framework with Four Seasons of Re-Centering
This framework draws from vocational design, trauma-informed systems thinking,
and lived experience navigating complex institutions.
Season of Self
Identity, self-concept, and the roles you learned to survive
You’ll unpack:
» who you learned to be to stay safe, useful, or respected
» the identities you’re still maintaining out of habit
» the internal narratives that quietly run your decisions
» the difference between who you are and who you’ve been performing
→ This is where identity stops being reactive and becomes chosen.
Season of Capacity
Boundaries, bandwidth, and why you’re always the one holding it down
You’ll examine:
» where you overfunction because you’re capable
» how emotional labor snuck into your job description
» the grind myths you inherited and never questioned
» what your actual capacity is – not your heroic potential
→ This is where burnout patterns get replaced with actual rules.
Season of Expression
Voice, visibility, creativity, and being seen without self-betrayal
You’ll work through:
» owning your expertise without overexplaining
» visibility without performance
» creative expression that doesn’t drain you
» communicating clearly without shrinking or hardening
→ This is where your voice becomes coherent instead of performative.
Season of Alignment
Purpose, integration, and work that fits your real life
You’ll design:
» work that honors your values and your nervous system
» direction that doesn’t require urgency to feel real
» systems that support continuity instead of constant reinvention
» a future that doesn’t ask you to disappear to succeed
→ This is where your decisions stop fighting each other.
Get on the Waitlist
Refocada is scheduled to launch in spring 2026. Receive updates the course gets finalized for the public.
I help people navigate systems
that normalize overwhelm and call it ambition.
I’m Vicky – strategist, storyteller, and systems-minded guide for quiet leaders and multi-lane thinkers who know they’re capable of more, but refuse to burn themselves out proving it.
My work lives at the intersection of narrative strategy, vocational design, and systems thinking. I help people organize their body of work, claim their authority, and build strategies that are coherent, sustainable, and aligned with how they actually live and lead.
I hold a Master’s degree in Education with a focus on Instructional Design and Educational Technology, and I’m currently completing a Doctorate in Business Administration (DBA) in Strategy and Innovation, where my research centers on how strategy succeeds (or collapses) when capacity, context, and human complexity are ignored. I study how people learn, how systems shape behavior, and how decisions land when constraints are in play.
Alongside my private practice, I work inside education systems, currently at a transfer high school, where outcomes aren’t hypothetical and design choices have real consequences. That lived proximity to institutions informs everything I do, especially my work in work-based learning, trauma-informed vocational strategy, and career design that honors both ambition and sustainability.
Over the last 20+ years, I’ve worked across media, education, startups, and workforce development, collaborating with organizations including NBCUniversal, Vme TV, FIU’s Ratcliffe Startup Studio, NYC Department of Small Business Services, The Alley, and The Latinista.
I believe success isn’t something you chase harder – it’s something that comes into focus when you finally adjust the lens.
My work lives at the intersection of education, business, and culture.
