Holistic Brand Strategy
Virtual Course
Create a strategy with aligned consistency and build your indispensable presence.

Multi-Passionate Blueprint takes an integrated approach to aligning your passion & purpose with profitability.

Are you tired of running around in circles?

Do you want to break the cycle of rushing your launches?

Creating a brand + business that is aligned with your passion, purpose, and personality will mitigate the feeling of “always working” on your strategy.

Multi-Passionate Blueprint is great for when you want direction with birthing a new product, program, course, or service.


You don't have to compromise the integrity of your passion, purpose, and personality to build a sustainable online business.

If you’ve believed this whole time that you have to choose between your passions or that you need to be ONE thing, let’s unravel that.



Let me guess, you started with a website, social media profiles, and you hit the ground running with ambition and all that #LadyBoss drive…but things are not working out how you’d like.

“Doing what you love” sounded good in theory but the realities of making it happen is overwhelming.

It’s not just about a “strategy.”

You want to build a strong foundation for your brand + business so that it’s rooted in purpose and all of the moving pieces work harmoniously together.

Does this sound like you?

Optimistic about the future
but secretly scared about settling for a job that doesn’t light you up

Clear about how you want to show up
but conflicted about how to bridge all your passions together

Motivated and using this time
to reassess your career and what direction to pursue

A bit disgruntled but great at “faking it”
and now you’re low key plotting to break free from the 9-5

Program Modules

Module One
Empowered Self-Mastery

Having the desire to build an online business is not enough. While you may be one in a million you are also one OF a million.

Lay the foundation for your brand hook and outline your brand mastery strategy so you can co-create a vision that reflects the best version of your brand.

In this module, we will identify your anchor so you have clarity on how to show up with the best version of your brand & business.
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Module Two
Indispensable Presence

What is your framework? How are you doing things differently? Do you model your brand after others or do you set the mold? 

Create the blueprint for your brand and outline your positioning strategy so you are co-creating the blueprint for how you shine + thrive with intention and for impact.

In this module, we will identify your creative genius so you have the confidence to stand out with your competitive edge and strategically position your expertise.
Module Three
Bankable Secret Sauce

How are you diversifying your income potential? Do you rely on private sessions, products, or digital programs? 

Examine the different ways you can monetize your brand and outline your bankability strategy so you are co-creating a business that can grow with you and on it’s own.

In this module, we will identify your bankability potential so you have the courage to command your price & scale your vision with sustainability.
Module Four
Strategic Storytelling

How are you leveraging platforms to showcase your gifts? Are you a secret expert with dope content that no one sees?

Craft a storytelling blueprint and outline your content strategy so you are co-creating opportunities that allow your authority and expertise to shine.

In this module, we will identify how you can cultivate a cohesive brand voice that has the creativity to express your brand personality with intention.
Module Five
Kismet Connections

How are you engaging with decision makers who can open doors for opportunities, sales, and collaborations?

Conceptualize your kismet archetypes and outline your engagement strategy so you are in alignment with the people who can support your brand + business.

In this module, we will identify how you can engage with others so you are connected to the people who need your magic the most.
Module Six
Aligned Accountability

Ideas are great but have you ever tried executing your vision with consistency? 

Focus on your daily tasks and outline your sustainability strategy so you are taking inspired action that maintains your work flow.

In this module, we will identify how you can stay consistent with your brand & business so you are not a one-hit wonder.

Are you ready to create a blueprint for your multi-passionate dope self?

In a world where others expect you stay in a lane, I am here to support your curiosity and inquisitive nature for exploring and integrating your not-so-random passions, unapologetically and with intention. 

I help to keep you operating in your zone of genius so that your next steps are intentional and aligned with your bankable goals.

When we’re sharing time together, we are either working on how you can PIVOT the ways you are showing up with your brand or REINVENTING how you want to leave your mark in the world.

Over the next few weeks, we will dedicate time + energy to creating a cohesive game plan for your brand + business so you have the clarity, confidence, courage to create connections with consistency.

Your Enrollment Includes:
Video & Audio Lessons

Access the materials for each module and work through the lessons at your own pace. Watch the videos of moi teaching or download the audio versions and listen while you’re on the go.

Actionable Worksheets

Download PDFs to help you work through the lessons and put together the goods that make your strategy pop.

Use these worksheets as often as you need since they are designed to support your brand & business throughout the entrepreneurial journey.

This course goes live on Thursday, June 24.

Hola! My name is Vicky and I am a
Holistic Brand Strategist, Author & Renaissance Bruja

I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the creative genius behind the Multi-Passionate Blueprint and the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.

Where You Have Seen Me

What other dope chicas have to say
about working with me!

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Christine Gutierrez, Therapist, Author, and Founder of the Diosahood

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges.

Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions.

She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

Vicky is a brilliant brand strategist and experienced online marketer.

I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital