Being multi-passionate means you are a
In a world where others expect you stay in a lane, I am here to support your curiosity and inquisitive nature for exploring and integrating your not-so-random passions, unapologetically and with intention.
I help to keep you operating in your zone of genius so that your next steps are intentional and aligned with your bankable goals.
✨ You are never starting from scratch. ✨
When we’re sharing time together, we are either working on how you can PIVOT the ways you are showing up with your brand or REINVENTING how you want to leave your mark in the world.
This hot mess of a year has you feeling…
Optimistic about the future but secretly scared about settling for a job that doesn’t light you up
Clear about how you want to show up but conflicted about how to bridge all your passions together
Motivated and using this time to reassess your career and what direction to pursue
A bit disgruntled but great at “faking it” and now you’re low key plotting to break free from the 9-5
Are you down for
It’s not a coincidence that you’re here peeping my site. At some point, my brand resonated with you. Let me fill you in on a little secret…
🤫 I wasn’t always this awesome! 🤫
I know, right!
It’s taken me years to cultivate my brand. There were many sleepless nights of freaking the fuck out and wondering if I was going to have to just suck it up and live the rat race along with “everyone” else.
I bounced from cubicle to cubicle, crying in the office bathroom, and feeling like I was never going to be successful on my terms.
I focused more on the output of my efforts than the purpose of my vision. However, it wasn’t until I got comfortable with my voice that everything else fell into place.
Clarity. Confidence. Courage.
Creativity. Connections. Consistency.
These became the pillar of what I call your
HOLISTIC BRAND STRATEGY.
Confused about how you want to SHINE + THRIVE?
Personal Brand Discovery
30-Minute Consultation Session
During this session, we will meet via Zoom to do a quick deep dive with your brand + business and identify one key actionable takeaway so you can get moving in the right direction.
PERSONAL BRAND DISCOVERY is ideal if you are new to the entrepreneurial journey and looking for guidance about what direction to go in with your ideas.
Your purchase includes:
One 30-MINUTE VIRTUAL CONSULTATION session. This session is done using Zoom and recorded so you can have a replay to reference, at your leisure.
ACCOUNTABILITY CHECK-IN. We will reconnect via email one week after your discovery session to touch base and answer any lingering Qs.
Are You Considering a PIVOT OR BRAND REINVENTION?
Intuitive Brand Reading
60-Minute Consultation Session
During this session, we will meet via Zoom to review your natal chart, pull some cards from the Sacred Journey Oracle Deck, and identify opportunities for your brand + business so you can have clarity with how to align your passion + purpose with profitability.
INTUITIVE BRAND READING is ideal if you are stuck or at a crossroads about what direction to pursue especially if you’re considering a pivot or complete rebrand.
Your purchase includes:
One 60-MINUTE VIRTUAL CONSULTATION session. This session is done using Zoom and recorded so you can have a replay to reference, at your leisure.
ACCOUNTABILITY CHECK-IN. We will reconnect via email two weeks after your brand reading to touch base and answer any lingering Qs.
Ready to level up with a SUSTAINABLE GAME PLAN?
Holistic Brand Breakthrough
2-Hour Consultation Session
During this session, we will meet via Zoom to do an intensive deep dive with your brand + business and outline your brand strategy and keep you consistent with the structure that helps you scale with ease.
HOLISTIC BRAND BREAKTHROUGH is ideal if you have clarity with your brand but need a cohesive strategy that aligns your ambitions with a sustainable business model.
Your purchase includes:
One 2-HOUR VIRTUAL CONSULTATION session. This session is done using Zoom and recorded so you can have a replay to reference, at your leisure.
UNLIMITED EMAIL COACHING. Stay connected and get ongoing support, for one month, so I can answer any lingering Qs, provide recommendations, and review any design or copywriting samples.
ACCOUNTABILITY CHECK-IN. We will reconnect via Zoom three weeks after your breakthrough session to touch base and answer any lingering Qs.
Ready to be consistent with MONETIZING YOUR MAGIC?
Bankable Brand Coaching
12-Week Launch Strategy Program
During these sessions, we will meet via Zoom to organize your workflow strategy and make sure you are aligned, focused, and on track with launching your next offering.
BANKABLE BRAND COACHING is ideal if you want support with launching your next program, course, membership, book, deck, online store, or any other product + service for your brand + business.
Your purchase includes:
Six 1-HOUR VIRTUAL CONSULTATION sessions. These sessions are done using Zoom and recorded so you can have a replay to reference, at your leisure.
UNLIMITED EMAIL COACHING. Stay connected and get ongoing support, in between sessions, so I can answer any lingering Qs, provide recommendations, and review any design or copywriting samples.
WEEKLY ACCOUNTABILITY CHECK-IN. Receive weekly emails to touch base with your status updates and ensure you are on track with your launch strategy.
Interested in MASTERMINDING YOUR STRATEGY?
6-Hour Consultation Session
During this session, we will meet via Zoom (or in person, socially distanced of course) to organize your big picture vision so you can be consistent with how you align your brand strategy with business goals.
MASTERMIND INTENSIVE is ideal if you want to spend one day getting your ‘ish together for the next 12 months with intention, ease, and purpose.
Your purchase includes:
One 6-HOUR VIRTUAL CONSULTATION session. This session is done either in person at a private office space or via Zoom and recorded so you can have a replay to reference, at your leisure.
UNLIMITED EMAIL COACHING. Stay connected and get ongoing support, for one month after your session, so I can answer any lingering Qs, provide recommendations, and review any design or copywriting samples.
We are not going to be a
match made in brand heaven
if any of the following sounds like you…
1. LOOKING FOR ME TO DO THE WORK FOR YOU.
While this is a hands-on session, I won’t be designing or creating anything for you.
If we need to peep your materials, you can totally share your screen, however I will not be taking on deliverable tasks such as logo design, website support, or copywriting drafts.
2. ALL TALK + NO ACTION.
Whether we are dishing from an intuitive perspective or doing a deep dive with your brand + business, the focus will always be to get you into taking inspired action.
I am to leave no stone unturned. I take a 360 approach so you have as much insight as you need to make informed decisions.
3. RESISTENT TO CLARITY, CONFIDENCE, COURAGE, OR CONSISTENCY.
I’ve got a very particular set of skills…skills I have acquired over a very long career. Skills that make me a blessing for people like you but only if you’re willing to go down the rabbit hole.
I’m here to support your growth + empower your success but I won’t do it by myself. If you’re not down for embracing your creative genius, I am very likely not the strategist for you. #DEUCES. ✌
My name is Vicky Ayala
and I am your quirky brand strategist
Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.
It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.
Where You May Have Seen Me
What Others Have To Say About Me
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com