Get the clarity, confidence, and courage to align and monetize your bankable hustle.

Hola & Welcome!
My name is Vicky Ayala
and I am a brand strategist,
visual storyteller & sometimes bruja.

I work with SOULFUL MULTI-PASSIONATE ENTREPRENEURS who want to create a profitable passion-driven online business.

I do this by bridging mysticism with entrepreneurship.

Because pursuing your passion should not cost you peace of mind and no one prepares you for:

sleepless nights of anxiety, wondering if you’re ever good enough for this hustle, smart enough to speak, cute enough for Instagram, clever enough for blogging, or wise enough to get clients.


So here you are, trying to figure out what those next steps are while slaying the imposter syndrome demons and getting through hustle overwhelm. You know you’ve got the goods but you want help believing all the ah-maze-ing things people say about you.

You're a multi-passionate woman with entrepreneurial ideas
who's destined to do something big in this lifetime
but you're not quite sure what that is

or you do and it scares the $hit out of you!

While you’re totally one-in-a-million, you’re also one of a million.

Whether you want to pitch yourself for a new job, launch a new business, expand your services to a new niche, create videos and podcasts that showcase your expertise, or simply present an online presence that expresses the best version of you – branding is the only way to go!

And this is where your clarity + strategy session comes into play.

Because you don’t know what you don’t know and as your BRAND WHISPERER, I know how to hear what your soul is trying to say even when you don’t think it’s doable, profitable, makes sense, or worthy of recognition.

The things you are passionate about are not a coincidence.

Your talents and skills were cultivated so you can leverage what you know to breathe life into what you were born to do.

So prepare for that Ted Talk, write that next best seller book, pitch that big presentation in your corporation, launch that new business, teach that online course that you’re so good at, and connect with the people who need your magic the most.

And I’m here to help you get started!
Get the Clarity, Confidence and Courage
to align your passion, personality, and purpose with profitability.

does this sound like you…

I am not sure WHAT I’M PASSIONATE ABOUT but I’m ready to explore my interests.

I know I’ve reached a STANDSTILL but I don’t know what direction to go in.

I am PASSIONATE ABOUT THINGS not related to my work and I don’t know what to do.

I know my PASSION + PURPOSE but need a strategy for making it a reality.

What I want to do  HASN’T BEEN DONE and I don’t know if it’s possible to be successful.

MY VISION IS REALLY BIG that it scares me and I don’t know where to start.

I am STUCK with what to do and how to start so that I’m not wasting my time.

I am ready to TAKE A LEAP OF FAITH and get started with bringing my vision to life.

I want to do more with my life and ALIGN MY PASSION WITH PURPOSE so that I can honor my gifts, live in purpose, and create a bankable hustle that allows me to kick ass with my ah-maze-ing self.

What You Can Expect…

1. Align with your passion and make it bankable.

IDENTIFY YOUR BANKABILITY and create cohesion with your passion, purpose, and personality so you’re on track with how to monetize your mojo.

2. Organize your ideas so that you feel cohesive.

Create your BIG PICTURE VISION and get clarity on how to organize your ideas and create a solid foundation that you can execute with ease and purpose.

3. Get the clarity & insights for your brand’s next steps.

Outline your STRATEGY PLAN and create a roadmap so you know what needs to get done in the short term, so you can gain momentum with your hustle.

Ready to Get Started?
Here's How It All Goes Down:

Select Your Session

It doesn’t get much simpler than this! Make sure you block out extra time in case we go over.

You’ll get access to my calendar and I’ll send you a quick intake form to complete so I can get to know more about you.

Come Prepared

You will need to complete a brand intake form before you can schedule your session.

Your session is virtual and recorded via Zoom. Afterwards, your recording and session notes will be shared on a dedicated Trello board.

Take Action

After your last session, we will schedule an accountability session to follow-up.

In the meantime, I’m here to support you with email coaching. Don’t be shy in reaching out when you have Qs.

Bonus Goodies!

You will receive a printed and digital copy of the BANKABLE BRAND PLANNER so that you have the support you need to manage your boss brand, with ease and peace of mind!

You will get instant access to the digital edition.

I wrote the BANKABLE BRAND PLANNER to help keep me focused and aligned with my workflow. Here’s the thing, when you’re an entrepreneur, solopreneur, run a side hustle, whatever you want to  call it – staying organized with your brand + business can be overwhelming.

There’s social media, email marketing, SEO, Facebook ads, maybe you want to run an Instagram challenge, oh and let’s not forget Linkedin – the Jan Brady of social media platforms!

It is a lot and when you’re not organized then entrepreneurial chaos can easily overwhelm you. Most planners focus on creating structure for your life. I created this planner to help you create structure for your hustle. Plain and simple.

This is not a how-to guide by any means. The BANKABLE BRAND PLANNER was created to help you stay on track with your 90-day big picture vision. This planner is designed to help you track how you’re spending your time so that you don’t go down too many rabbit holes.

Select Your Session!

Let's connect for a creative brand strategy, brand breakthrough, or co-creation intensive!


Creative Brand Strategy

Virtual Consultation Session

With this session, we’ll connect via Zoom for 45-minutes to work on your brand strategy with creativity and aligned intention.

Use this session to organize your launch, plan your content, identify opportunities to monetize your expertise, brainstorm your next book, and anything else you’ve got brewing with your brand + business.

This session is ideal for those who are clear about their brand and want a game plan for how to expand and scale.
Your Investment
One-Time Payment

$325Add to cart


Brand Breakthrough

Virtual Consultation Session

With this session, we’ll connect via Zoom for 90-minutes to identify your brand and get clarity on how to shine your light.

Use this session to identify your brand values, get clarity on your brand voice, create a cohesive vision for how you want to show up online, and align your passion, purpose, and personality with profitability.

This session is ideal for those who want support with getting clarity to create a vision for how to express their authentic self.
Your Investment
One-Time Payment

$425Add to cart


Co-Creation Intensive

Virtual Consultation Session

With this session, we’ll connect via Zoom for 4-hours to co-create what you need to have in place for your brand + business.

Use this session to brainstorm and organize your lead magnet and email sequences, sales page, course outline, program details, online shop, website copywriting, content calendar for blogs and newsletters, among others.

This session is ideal for those who want assistance with creating the materials they need to manage their brand + business.
Your Investment
One-Time Payment

$1,225Add to cart

Welcome to my digital casa! My name is Vicky and I am a
Creative Entrepreneur, Brand Strategist & Author.

I show multi-passionate women how to ideate and organize your creative genius into a memorable signature offering so that they are able to harness and express their unique brand voice.

With over 15 years experience in design and online marketing, I help you navigate the entrepreneurial journey by leveraging your personal brand to create a sustainable online business.

My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV. 

It’s not just about building a website and crafting a kick-ass marketing plan. I show you how to cultivate your brand + business by show up as your authentic self.

When I’m not making magic, you can find me musing about the entrepreneurial lifestyle as my endless quest for the perfect chai tea latte sends me on quirky adventures with my SLR camera and Spotify playlists in tow. (Monster ballads + freestyle, anyone?)

where you have seen or heard me
What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of