Hola & welcome to my digital casa! I am a

Brand Strategist & Storyteller

who loves to empower multi-passionate women, muse about life, create pretty things, and take quirky adventures while in the pursuit of the perfect chai latte.

BIO-PIC-PRO

I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the creative genius behind the Multi-Passionate Blueprint and the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.

Where You May Have Seen Me

What Others Have To Say…

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

Connect With Me

I am an INTP, Enneagram 4, Pisces sun, Libra moon, and Aquarius rising which means I know how to strategize a game plan and organize your creative genius with magic & spreadsheets, while tapping into the cosmos for guided support.

So feel free to reach out when you are ready to approach your
BRAND + BUSINESS IN A CLEVER AND CREATIVE WAY.

Socially Yours

I am socially active the most on Instagram, Twitter, and LinkedIn – in that order, so let’s be IG besties, Twitter homegirls, and LinkedIn hustlers.

Willing to Travel, because of course!

While I am currently located in the NJ/NYC area, this wanderlust chica is MORE THAN WILLING to travel, near and yonder. I have a soft spot for warm weather and my Achilles Heel is snow. (No you cannot call me George!)

I love chatting it up in a formal setting, virtual & in-person.

I am available for any of the following brand + business shenanigans:

    • Moderating panel discussions
    • Participating in a webinar
    • Leading conversations on imposter syndrome, being multi-passionate, personal branding, storytelling, and the entrepreneurial journey
    • Teaching a workshop
    • Hosting a seminar