I show multi-passionate women how to
organize their creative genius
and create a memorable experience with their personal brand.

My Personal Brand Archetypes are…
Creative Entrepreneur. Renaissance Soul. Empire Architect. Savvy Coach.

Welcome to my digital casa! My name is Vicky and I am a
Brand Strategist & Visual Storyteller.

As creator of the Sacred Journey Oracle Deck and the Personal Brand Archetypes, I show multi-passionate women how to ideate and organize your creative genius into a memorable signature offering so that they are able to harness and express their unique brand voice.

With over 15 years experience in design and online marketing, I help you navigate the entrepreneurial journey by leveraging your personal brand to create a sustainable online business.

My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV. 

It’s not just about building a website and crafting a kick-ass marketing plan. I show you how to cultivate your brand + business by show up as your authentic self.

When I’m not making magic, you can find me musing about the entrepreneurial lifestyle as my endless quest for the perfect chai tea latte sends me on quirky adventures with my SLR camera and Spotify playlists in tow. (Monster ballads + freestyle, anyone?)

where you have seen or heard me

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. 

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Rosa Alonso, Reinvention Strategist and Marketing Expert

Let's Connect and
Make Magic Together
I am open to collaborations, speaking engagements, workshops, brand partnerships,
and any other requests for world domination, ala Pinky and the Brain.

I am socially active the most on Instagram, Twitter, and Facebook – in that order.

I use Pinterest like a creative beast but most of those boards are private so while you may see me perusing there, I can confidently say that it’s mostly to pique my imagination.

So if you want to connect with me online, let’s be IG besties, Twitter homegirls, or Facebook allies.

While I am currently located in the NJ/NYC area, this wanderlust gypsy is MORE THAN WILLING to travel, near and yonder.

I have a soft spot for warm weather and my Achilles Heel is snow. (No you cannot call me George!)

I am an INTP, Pisces sun, Libra moon, and Aquarius rising which means I know how to strategize a game plan and organize your creative genius with magic & spreadsheets.

So feel free to reach out when you’re ready to approach brand strategy in a clever and creative way.