who loves to work with multi-passionate women, muse about life, create pretty things,
and take quirky adventures while in the pursuit of the perfect chai latte.
Who you are IS your competitive edge
and I’m here to help make you shine!
Yes, anyone can do this. No, everyone can’t do it the same way. That’s the secret to rocking this hustle.
Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.
It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.
When I’m not making magic, you can find me musing about the entrepreneurial lifestyle as my endless quest for the perfect chai tea latte sends me on quirky adventures with my SLR camera and Spotify playlists in tow. (Monster ballads + freestyle, anyone?)
Let’s make magic together! Connect with me for private sessions or bring me on to facilitate your next workshop, seminar, or conference panel.
Where You May Have Seen Me
I GIVE YOU A ROADMAP INTO YOUR AUTHENTIC SELF SO THAT YOU CAN CREATE THE BLUEPRINT WHICH GUIDES YOU TOWARDS A SUCCESSFUL JOURNEY, DEFINED BY YOUR OWN TERMS.
Whether you want to cultivate a side hustle or pivot your existing brand, I help you navigate the Interwebs so that you can create your highway and drive in whatever lane you want.
Because who you are IS your competitive edge, and I’m here to do what I can to help you shine as the best version of yourself.
MY METHODOLOGY IS COMPRISED OF 3 PARTS:
IDENTIFY. LEVERAGE. EXECUTE.
IF YOU ARE NOT SURE ABOUT WHO YOU ARE OR WHAT YOUR BRAND IS,
we will work through a discovery process to unlock your authentic brand voice and
identify your signature hook.
IF YOU HAVE BRAND CLARITY AND KNOW EXACTLY WHAT YOU WANT,
we will work on structure and organization to create a sustainable hustle that
aligns your passions & skills.
IF YOU HAVE THE CONFIDENCE AND ARE READY FOR YOUR NEXT LEVEL,
we will work on how to effectively amplify your vision with precision so that you can
execute with strategy & ease.
As a Storytelling & Brand Strategist
I GUIDE YOU THROUGH THE ENTREPRENEURIAL JOURNEY
WITH CREATIVITY, MAGIC, AND ADVENTURE
so you can do what you love from anywhere, with passion & for profit.
My life and work is rooted in the following core values.
You are the secret sauce that fuels your success and when you are unapologetic with how you show up, you are giving others permission to show up as themselves.
Liberate yourself from what you think you know so you can embrace a vision that connects you with a global audience and gives you the flexibility to do what you love from anywhere.
Who you are IS your competitive edge so surrender who you
think you need to be in order to awaken the version of YOU
that’s meant to shine and light up the f*cking world!
Create synergy with your authentic self so that you’re positioning your personal brand to work harmoniously with a business model that leverages your strengths.
The entrepreneurial journey relies on the strength of your inner game and a holistic approach to success includes support for your mind, body, and soul.
Connect with Me & Let's Make Magic!
I am an INTP, Enneagram 4, Pisces sun, Libra moon, and Aquarius rising which means I know how to strategize a game plan and organize your creative genius with magic & spreadsheets, while tapping into the cosmos for guided support.
So feel free to reach out when you’re ready to approach brand strategy in a clever and creative way.
I am socially active the most on Instagram, Twitter, LinkedIn, and Facebook – in that order.
So if you want to connect with me online, let’s be IG besties, Twitter homegirls, LinkedIn hustlers, or Facebook allies.
- Join me on Instagram @vickyayala
- Follow me on Twitter @vickyayala
- Join my network on LinkedIn @vickyayala
Willing to travel, because of course!
While I am currently located in the NJ/NYC area, this wanderlust chica is MORE THAN WILLING to travel, near and yonder.
I have a soft spot for warm weather and my Achilles Heel is snow. (No you cannot call me George!)
I love chatting it up, in a formal setting
I am available for any of the following brand + business shenanigans:
- Moderating panel discussions
- Participating in a webinar
- Leading conversations on imposter syndrome, being multi-passionate, personal branding, storytelling, and the entrepreneurial journey
- Teaching a workshop
- Hosting a seminar
What Others Have To Say About Me
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com