who you are is your
I show multi-passionate entrepreneurs, like you, how to
identify your personal brand archetypes, so you can…
My name is Vicky and I am a
My personal brand archetypes are…
LAPTOP LIFESTYLIST + RENAISSANCE SOUL + THOUGHT LEADER + BRAND CHEERLEADER
By day, I work with women entrepreneurs to organize their creative genius into a memorable brand experience with engaging design, authentic storytelling and strategic online marketing.
When I’m not conjuring brand magic, you can find me musing about the entrepreneurial journey which includes everything from escaping cubicle hell to impulsive wanderlust adventures.
If you’ve been following me for a while then you know I’m not your average brand strategist. I bounce around from title to title, go-with-the-flow and change up my visual mojo like some diva from a beauty pageant. If you’re quirky and weird like me, you’re first thought re: beauty pageant isn’t the eye candy…
You’re building a brand + business simultaneously. That’s a lot of work. Between the inner work that comes with creating an authentic brand and the acumen that comes with building a thriving business, it’s no wonder entrepreneurs get drained, exhausted and at times depressed. There’s so many elements that are at play for you to be…
It took a while to fully grasp this teachable moment. In what seemed like 35+ years in the making, I’ve evolved to understand the concept for one’s authentic self. There are many names, most of which don’t really embody what it means to be authentically you. As a personal brand you’ll use words like “rebranding”…
I’ve been seeing a lot of chatter around the concept of boutique vs big chain stores. Neither is better than the other. Some brands want to be the Walmart of their industry while others want to be align their business with Neiman Marcus. Yet more smaller solopreneurs opt to go the boutique route. As a…
If you’re a writer then you are familiar with the Hero’s Journey. It’s the basis for most, if not all, stories. The snarky Latina version is: “some dude goes on a quest and ends up learning about himself in the process.” Granted I have issues with the “hero’s” version of this quest because women tend…
I’m no stranger to Starbucks. I feel like it’s my unofficial office. I go to the one in Cranford, NJ pretty regularly that they all know me by my first name and I get my sandwiches on a nice little plate. It’s gotten to the point where they don’t even need to ask me what…
My authentic self craves chai tea lattes to avoid thinking about coffee. My authentic self is always at odds with my aspirations. My authentic self loves to daydream. My authentic self is rooted in creation. My authentic self to feel validated. Too often in the entrepreneurial journey we’ll conform to what we think we’re supposed…
Leverage & Cultivate your
natural talents, audacious passions and bankable skills.
Learn today how to harness your personal brand archetype so you can organize your creative genius!
Your personal brand is a fusion of your
natural talents, audacious passions and bankable skills.
Grab your free copy of the Personal Brand Archetypes Guide
and learn how you can harness your inner mojo for success!
