Where purpose and action
ignite transformation.
Catalyzing Audacity isn’t just a collection of programs – it’s a strategic roadmap for thriving, designed to inspire students, empower organizations, and champion businesses to create meaningful, lasting change.
Through intentional frameworks, immersive experiences, and actionable tools, I guide high school students, nonprofit teams, and corporate leaders to unlock their potential, rise with confidence, and lead with authenticity.
For high schools, I support students as they navigate pivotal transitions, equipping them with the tools to define their paths and step into their futures with clarity and confidence.
For mission-driven organizations, I provide strategies to align their teams and amplify their impact. For conscious corporations, I create programs that foster leadership, resilience, and alignment with purpose, empowering their teams to thrive in today’s evolving landscape.
Whether you’re navigating transitions, amplifying your voice, or fostering resilience within your community, Catalyzing Audacity is designed to meet you where you are and guide you toward where you’re meant to be.
Success Rooted in Passion
Let’s be real: whether it’s high school students feeling overwhelmed by what’s next, organizations navigating constant change, or corporate teams striving to balance productivity with authenticity, the challenges are real.
That’s why I approach every program with intention, a bit of boldness, and a lot of focus – meeting you exactly where you are and working together to uncover what’s next.
How I Partner with
Educational Leaders
Empowering the next generation isn’t just about checking boxes – it’s about showing up, getting creative, and designing programs that actually resonate.
Together, we can create spaces where students find their voice, own their confidence, and step into their future with unapologetic purpose.
Here’s How We Can Shake Things Up
Career Pathway Programs: Give students the tools to dream big, think critically, and build the resilience they need to thrive in the real world.
Student-Centric Programming: From interactive classes to hands-on activities and groups, let’s create experiences that foster connection, creativity, and growth.
Student Leadership Sessions: Help young adults level up, step into leadership roles, and own their brilliance..because the world needs their unique magic.
Let’s ditch the cookie-cutter approach and craft programs that actually make a difference – for students, educators, and everyone in the community.
How I Partner with
Mission-Driven Organizations
Making an impact starts with a clear vision and the energy to bring it to life.
I work with teams to reconnect with their purpose, cut through the chaos, and design strategies that inspire action without burning out.
Here’s How We Can Shake Things Up
Framework Co-Creation: Let’s build frameworks that align with your organization’s core values, so your work feels authentic and creates real impact.
Custom Training Programs: Design and implement programs tailored to your community’s evolving needs…no one-size-fits-all here.
Resilience Strategies: Develop initiatives that empower your staff and communities, building strength and capacity to thrive in the face of challenges.
How I Partner with
Heart-Centric Leaders
Leadership isn’t just about hitting goals…it’s about showing up authentically, inspiring others through your story, and leading with confidence.
Together, we’ll cultivate leadership that’s bold, collaborative, and unapologetically people-first – because thriving cultures don’t just happen by accident.
Here’s How We Can Shake Things Up
Storytelling Intensives: Dive deep into your personal narrative to uncover the stories that inspire, connect, and motivate your team.
Leadership Development Programs: Strengthen your communication skills, embrace agility, and lead with clarity and conviction.
Confidence-Building Strategies: Align your leadership style with your values to show up fully and empower others to do the same.
MEET THE QUIRKY BRUJA BEHIND THIS BRAND.
Hola, my name is Vicky and I help multi-passionate peeps organize their body of work and leverage storytelling to position their authority.
As a seasoned pro with over 20 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals by creating a holistic approach to building an intentional brand and business.
I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.
Where You've Seen Me
Let’s Connect To Discuss How I Can Support You With
Catalyzing Your Audacity
What others have to say about working with me
Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.
She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.
Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big
Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.
Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.
Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista
Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.
Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.
Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.
Christine Gutierrez, Therapist, Author, and Founder of The Diosahood
For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.
Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.
Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital