Every season of your life has a voice…and this one deserves to feel grounded, unapologetic, and sacred.
This isn’t about chasing clarity or fixing what’s broken. It’s about honoring your lived experiences and shaping a life that actually feels like you.
Refocada is a self-paced reinvention journey for the multi-layered soul…the dreamer in transition, the healer between chapters, the creative reclaiming their rhythm, the misfit who’s ready to stop shrinking and start showing up.
Inside, you’ll explore identity, worth, emotional capacity, and aligned direction – through reflection, story reclamation, and self-designed strategy.
Each masterclass helps you get anchored, get honest, and get intentional—so you can stop spinning in doubt and start moving through life with rhythm, trust, and purpose.
This is your permission slip to unravel and rebuild a life that fits who you’re becoming.
READY TO DIVE IN? LET’S GET STARTED!
Redesign a Life That Reflects Your Power and Purpose…On Your Terms.
You’re multi-passionate, wildly capable, and deeply committed to living with intention.
But when it comes to reinventing yourself and figuring out what’s next, it can feel like you’re stuck in a loop of unfinished ideas, old stories, and too many what-ifs.
You know you’re ready for more. But giving yourself permission to trust your vision and move forward with clarity?
That’s where it gets complicated.
Are you ready to stop overthinking, second-guessing, and circling the same questions without ever feeling like you’ve found your footing?
What you really need is clarity, confidence, and a guided framework that helps you reconnect with yourself – without the overwhelm, the imposter syndrome, or the pressure to follow someone else’s path.
Refocada is completely self-paced and on-demand, so you can engage with it whenever and however it fits into your life.
No deadlines. No pressure. No waiting for the “right time.”
Whether you’re journaling through a breakthrough at 2 AM, squeezing in reflection between responsibilities, or revisiting a lesson from your couch on a quiet Sunday, this journey is designed to meet you where you are.
Refocada is how you take your life, voice, and vision back…on your terms.
No burnout. No overperforming.
No twisting yourself into someone you’re not just to keep up.
Rooted in four seasons: Voice, Flow, Presence, and Activation – it’s about getting clear on what you want, naming what’s in your way, and moving forward with intention.
Every module weaves together your work, your worth, and your wellness, so you’re not stuck in that exhausting loop of spinning your wheels or hitting reset every time life shifts.
This isn’t some watered-down *find your purpose* formula.
It’s structure that meets you where you are so you can develop a holistic strategy that evolves with you – season after season.
Season of
Voice
This season is about reclaiming your self-definition and deciding how you want to be heard. It’s where you strip away the noise, remember your truth, and develop the language, confidence, and messaging that reflect the real you.
Without knowing your voice, you can’t set boundaries or move with ease.
Confidence + Inner Validation
Learn to trust your own voice before seeking approval from anyone else. Confidence isn’t about being the loudest – it’s about knowing your worth. When your self-belief is rooted inside, outside opinions can’t shake you.
Presence + Embodiment
Show up as the fullest version of yourself, not just the most “acceptable” one. Presence is about owning your energy in the room and in your work. Embodiment is when your values, words, and actions all move in the same direction.Season of
Flow
Here, you create the conditions for your work and life to feel sustainable. This means re-examining your work ethic, setting healthy boundaries, and expanding your creative bandwidth.
Flow is about making your energy work for you…not against you.
Voice + Messaging
Say what you mean and mean what you say. Your voice is more than how you sound – it’s how you’re understood. Messaging that reflects your truth creates connection, not performance.
Boundaries + Emotional Capacity
Boundaries protect your peace and make space for what matters. Emotional capacity is knowing when to say yes, no, or not yet. Together, they help you work and live without burning out.
Work Ethic + Career Beliefs
Redefine what “hard work” means by shedding myths and building habits that honor your ambition and well-being. Your beliefs shape every decision you make. Let’s make sure they’re yours.Season of
Presence
This is where you start showing up unapologetically. You embody your truth, step into visibility with intention, and use storytelling as a strategic tool.
This season is about how the world experiences you – without shrinking, overperforming, or hiding.
Visibility + Public Presence
Visibility is being seen for who you really are. Public presence is about showing up consistently without losing yourself in the process. You don’t have to perform to make an impact.
Story + Narrative Strategy
Your story is your most powerful asset. Learn how to share it in a way that inspires, connects, and positions you with clarity. A strong narrative helps people see what you do and why it matters.
Creative Expression + Magic
Creativity is fuel, not fluff. This is about making space for ideas, play, and exploration so your work stays alive. Your capacity grows when you create without fear of “getting it wrong.”Season of
Activation
This is the season where it all comes together – your voice, your boundaries, your presence – and you channel it into aligned decisions.
This is where you claim your vocational clarity, define your purpose, and integrate all you’ve learned into your next evolution.
Decision-Making + Self-Trust
Decisions get easier when you trust yourself. Learn to move from hesitation to clarity without overthinking every step. Self-trust builds momentum and the life you want.
Vocational Clarity + Purpose
Clarity turns “I don’t know” into “I’m ready.” This is where you connect your skills, values, and goals into a path that makes sense for you. Purpose isn’t found – it’s built through aligned action.
Reinvention + Integration
Reinvention is giving yourself permission to evolve. Integration is bringing the new you into your work, relationships, and life. Together, they make change feel less like starting over and more like becoming.Branding isn’t a one-time decision.
It’s a journey.
Doors Open in Late 2025.
Get on the waitlist below and be the first to know when enrollment opens.
Hola and welcome to my digital casita!
I’m Vicky – strategist, storyteller, and catalyst for multi-passionate creatives who refuse to fit into one box…as well as a future M.S. Ed, because I like my expertise with a side of academic receipts.
I help visionaries like you organize your body of work, own your authority, and use storytelling to make your brand undeniable. With 20+ years of experience spanning vocational counseling, web design, and online marketing, I take a holistic, no-fluff approach to building brands that feel as aligned as they are impactful.
By day, I work at a transfer high school, helping young adults recognize their strengths, reframe their narratives, and carve out pathways to success – because storytelling isn’t just about business. It’s about agency, confidence, and owning your place in the world.
I’ve worked with major media and entertainment brands (NBC Universal, Vme TV), startup initiatives (The Alley, FIU Ratcliffe Startup Studio, NYC Department of Small Business Services), and women-led organizations (The Latinista), always bringing my signature mix of strategy, intuition, and real talk to the table.
Where You May Have Seen Me
What others have to say about working with me
Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.
She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.
Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big
Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.
Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.
Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista
Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.
Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.
Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.
Christine Gutierrez, Therapist, Author, and Founder of The Diosahood
For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.
Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.
Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital