Let's Do a Deep Dive with Your Big Picture Vision.

It’s time to evolve your vision and upgrade your hustle.

This is not your typical crossroads. You know what you want to do. You just need guidance and structure to bring those big ideas into a tangible form so that you can execute with ease. You don’t just need to organize your creative genius…you need to create it.

Your holistic brand strategy will focus on two things:
1. Quick and decisive strategies for getting unstuck and 2. identifying opportunities to thrive.

A quick conversation can help save you time, energy, and moolah so that you’re refocused and on track with the right strategy for your hustle.

Together we will address your most pressing issues and identify the next steps that will help steer you in the right direction.


You don’t know what you don’t know and I’m here to help give you the peace of mind you need so you can cultivate often go hand in hand, so let’s do both and move you in the right direction…cultivate a sustainable brand & business.

These sessions are ideal for those with an existing brand & business who want clarity and guidance with how to level up their brand strategy and create consistency with their brand voice, systems, and offerings.

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Are You Ready for

Holistic Brand Strategy?

We’ll connect for the next 2-3 months to co-create the vision you want to bring to life with your brand + business. These sessions are great for when you want direction with birthing a new product, program, course, or service.

You want to elevate your brand + business but you need guidance with the “how.”

You want to play a more consistent game. We will focus on cultivating sustainability.

Are you ready to be more cohesive and consistent with your hustle?

Maybe you’re tired of running around in circles and break the cycle of “piece-mealing” your launches. You want to bring your vision to life but you don’t want to constantly feel like you’re always working on your business.

These sessions are ideal for:
  • Seasoned pros who want to scale their business with diverse offerings
  • Multi-passionate ‘preneurs who want to consolidate the different extensions of their brand + business

This is your opportunity to elevate how you rock your brand + business so you’ve got the empire you want to build without the stress of doing it alone!

Get Ready to Evolve Your Brand & Business.

Each strategy session is different based on what your brand + business needs.

Come ready to hit the ground running with your vision, ideas, and goals.

Below are examples of what we can work on during our time together.


your business model


your next book


New Digital Products


your group program


your signature offering


your existing brand


your next deck


your blog, videos & podcast

Session #1

Brand Breakthrough

In this session, we will identify your brand values and deep dive into how you can leverage your competitive edge.

The duration of this session is 75 minutes.

Session #2

Bankable Secret Sauce

In this session, we will create a sustainable formula for your monetization opportunities so you can diversify how you generate income.

The duration of this session is 75 minutes.

Session #3

Inbox Engagement

In this session, we will create a structure so you have a cohesive brand experience for your audience & customers that showcases your personality.

The duration of this session is 75 minutes.

Session #4

Strategic Storytelling

In this session, we will identify your unique brand voice and outline your content so you’re showing up consistently and with personality.

The duration of this session is 75 minutes.

What You Can Expect When You Enroll.


Brand Intake

After you enroll in this program, you will be directed to complete an intake form so I can learn more about you, your brand, and your big picture vision.


Onboarding Call

We’ll hop on a call to discuss goals, milestones, and expectations we’re both on the same page re: how to position your brand for success.


Dedicated Portal

You will get lifetime access to videos and worksheets to help prepare you for each session, where you can leave comments + Qs as you prepare to work with me.


Intensive Sessions

We will connect virtually, via Zoom, to discuss your brand, business, and big picture vision. These sessions will be recorded for you.


Email Coaching

In between sessions, you will get access to me for unlimited email coaching support. Use this time to ask Qs and get feedback on your content.


45-Minute Follow-up Session

After your last session, we’ll connect for an accountability check-in to answer any lingering Qs and make sure you have what you need to pivot with ease.

Use this follow-up call as an opportunity to evaluate your progress and address the challenges that may have come up since we last spoke.

Enrollment Options

Early enrollment for the
is now open!

Access to all materials and scheduling of your sessions starts on Monday, October 5, 2020.

Save $600 when you enroll before November 1, 2020.
Pay in Full


$2,475 after October 31, 2020

3 Monthly Payments of


$875 per month after October 31, 2020

Frequently Asked Questions

I am a newbie to branding and entrepreneurship. Is this program for me?

Yes. These sessions are personalized to meet you where you’re at, regardless of your status as an entrepreneur. If you’re starting out, we’ll use your session to identify a big picture vision so you are moving in the right direction.

I’m a seasoned pro but am having a bit of an identity crisis and don’t know what I want to do. Will these sessions help?

No worries! Breakthroughs are often disguised as breakdowns. We’ll work through your thought process to identify what you really want to do and create a road map that aligns you with that new vision.

How hands on will you get with me?

These are co-creating sessions so I will be very hands on with you. We’ll brainstorm and do a deep dive with what you want to build. If you are looking to flesh out a new program, I will walk you through the entire process so you are crystal clear about how to birth that offering.

Come prepared to mastermind TF out of your brand & business! I want you to walk away with something you can launch, deliver, and execute with confidence and ease.

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com