Holistic Brand Strategy

Create structure with how you manage your brand and cultivate opportunities.

Do you need the blueprint to
monetize your expertise?

Tomorrow's opportunities depend on the decisions you make today.

Keeping up with the Jones is not a sustainable strategy. Just because everyone else is doing something, doesn’t mean you need to jump on the bandwagon.

What makes you different is not what you do but how you offer your expertise. Truth is, there’s plenty of space for all of us thrive. You don’t need to be the ONLY one in your industry or niche.

Unraveling what you know about success is how you create the blueprint for a new way of making things happen, ethically and with with intention.

Imagine a world with thought leaders who approached business, innovation, and spirituality through a lens of authenticity, purpose, equity, and compassion?

You’re not just building a cute website and making some bucks. You have the opportunity to transform the collective with your magic. So let’s make sure you have the structure in place so you can scale with ease.

Does this sound like you?

I’ve got a big vision for myself
but struggle with making it make sense.

I want to scale my business
but my brand doesn’t resonate with how i want to level up.

I have a lot of things I am passionate about
but need guidance with organizing it so it’s all cohesive.

I’m not a newbie
but I still feel like an amateur online.

I’m ready to evolve my hustle
but I need to create structure so I’m focused on what needs to be done.

What is Holistic Brand Strategy?

This session is for when you have clarity about who you are and want your brand is about but need guidance and support with creating a framework that aligns your brand with a sustainable blueprint for growth and profitability.

During this session, WE WILL MEET FOR 2 HOURS to focus on creating a realistic and sustainable strategy that you can execute and manage with ease.

This session is for when you have clarity but want the structure to position your brand and monetize your expertise.

We will assess your brand, identify opportunities, and create a strategy that allows you to scale your vision and engage the people who need your magic the most.

My intention for this session is to support your brand & business development so you are showing up with purpose, creating offerings relevant to your customers, and staying consistent with how your audience wants to engage with you.

Sessions are done virtually via Zoom, or in-person.*

*In-person sessions are done at my office in midtown Manhattan and are available Tuesday through Thursday, between 11am-5pm EST.

Isn't it time you aligned with a vision that matches your ambitions?!

Whether you’re looking to elevate your career, attract a wider audience, or level up your business offerings, I’m here to support your professional development and make you indispensable with your audience.


Your enrollment includes...

Intake Assessment

Complete a brand intake assessment and share your story, challenges, and vision for how you want to shine + thrive. You will also receive a welcome email that contains instructions for your next steps as well as the link for accessing my calendar.

One 2-Hour Consultation

Choose between a recorded virtual session via Zoom or meet me at my office in midtown Manhattan. During your session, we will focus on your challenges and identify opportunities to level up your brand + business.

Use this time to get clarity on your brand so you can feel comfortable with showing up as your authentic self. I’m here to support your growth and align you with an opportunity for strategic reflection which will help position you to pursue next steps with your brand + business.

Enroll in a
Holistic Brand Strategy
session for

Hola! My name is Vicky and I am a
Holistic Brand Strategist, Author & Renaissance Bruja

I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the author of four published books and the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building a conscious brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations including the Latinista.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or daydreaming about seeing the world with my digital SLR camera.

Where You Have Seen Me

What other dope chicas have to say
about working with me!

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Christine Gutierrez, Therapist, Author, and Founder of the Diosahood

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges.

Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions.

She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

Vicky is a brilliant brand strategist and experienced online marketer.

I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital