Let's Join Forces to

so you can do what you love from anywhere

with passion & for profit.

Strategy + coaching often go hand in hand so let’s do both and get you moving in the right direction, with support AND a blueprint.

You don’t have to “figure it out” on your own because you’ve got places to be, people to engage with, and an empire to build.

CREATIVE BRAND STRATEGY is me + you creating the structure for your epic-ness and crating the perfect brand + business goals.

We’ll connect to rebrand your online presence, create a memorable email opt-in, organize your content, and/or identify a business model that works for you.



It’s easy to replicate what someone else does. It starts off with copying their stock images, rewriting their sales page copy, and hiring their same team to execute your launch. Next thing you know you’ve cloned someone’s business instead of cultivating one that is uniquely yours.

FYI, The copycat route never ends well for you.
Forget about competing with others in your niche.
Upgrade Your Hustle & Evolve Your Brand Presence
So you can monetize your bankable skills with purpose + intention.

Does this sound like you…

I want to launch a new program but need help with strategizing and executing.

I have no idea what I want to do but I do know that my status quo needs to change.

I am ready to take a leap of faith into entrepreneurship but I don’t have a game plan.

My hustle is strong but my results are not, very likely because I need to be more cohesive.

I know what I want to do but I don’t know how to transform passion into a business.

My existing online presence needs work but I don’t know what direction to take it in.

I struggle with executing my ideas because I don’t have the courage to take action.

I know I’m awesome at what I do but I sometimes wonder if anyone will buy from me.

My website looks like shit and I know it but I don’t know how to get the right look.

I’m ready to monetize my magic even though I’m worried about what others will think.

I am ready to do what it takes to get my brand + business to where I want it to be, on my own terms and at my own pace.

You decide what we'll focus on during your strategy sessions!

You’ve got your hustle all over the place and you’re ready to make it cohesive. We’ll get together to organize everything you’re doing so that you have a clear vision for how to move forward under one, or two, umbrellas.


Your brand strategy sessions are customized to accommodate what you’re working on at this moment. Whether you’re looking to launch something new or expand what you already have, I’ve got your back!

  • Take that leap of faith into entrepreneurship and pimp your expertise.
  • Expand your existing brand + business to diversify how you monetize.
  • Build a reputation as an authority in your respective niche.

With me, you’ll get a healthy balance of right brain creativity with left brain organization so that your big ideas are met with automation and sequences.

Together we’ll put a game plan in place so you can execute, promote, and launch with style and ease.

Walk away with clarity, structure, and a sustainable business model so you can uplevel how you show up with your brand and business.

Let's Make Magic Together!
We'll do this online, from wherever in the world you may be.

I work with women who are ready to do the work and execute on their magic.

Together we’ll bring our collective mojo so that you can focus on what makes you shine and share that with the world.

I am not a cookie-cutter coach, designer, or strategist.

I’m quirky and a Google Spreadsheets nerd.

I make pop culture references when it comes to branding.

I’m a sometimes Bruja who WILL do your natal chart when we work together.

And after 15 years of cultivating my skills, I KNOW MY $HIT!

If this sounds like your kind of vibe then let’s connect
and talk about how we can work to bring your ah-maze-ing self to the world,
in a way that only you can.



Your investment includes:

to outline and set the focus for our work together

recorded and done virtually via Zoom

for support and guidance in between sessions

via text or social media DM, for quick Qs

Printed copy delivered to your casa

to answer any lingering Qs and make sure you’re still on track


Want a preview? Let's hop on a quick call.

Schedule your free 15-minute call

Ready to Dig Right In?!
Ready to get started?
Here's how it all goes down!

1. Schedule a Pre-Strategy Call.

Once you place your order, you will be directed to my calendar to schedule a pre-strategy call. This 20 minute call is important and it is in ADDITION to the sessions you’ve already signed up for.

During this quick call, I will get to know you better so that I have a much clearer sense for how to establish your milestones and deliverables. This will set the agenda for your 6 strategy sessions.

Expect homework! I will assign you tasks to make sure we have everything we need to maximize the time we spend together. Yay!

2. Save the dates.

After this call, we will schedule your official strategy sessions. Ideally, we’ll schedule all 3 of your sessions however don’t worry if you need to reschedule a session.

These sessions are designed to give you the support and attention you need with your brand strategy so if you need to change a date, we’ll work it out.

I will email you the links for Zoom, the video meeting software we’ll use for your virtual sessions. Be sure to block out enough time in the slight chance that we go over the allotted time.

I am pretty good about tracking time but I also don’t want to leave you hanging should we need an additional 15-30 minutes.

3. Be prepared to work.

I will give you a lot of material and ideas. Take notes. Don’t be afraid to ask Qs. If you are unclear about something, we will also be able to walk through anything online so I can share my screen with you, virtually and in-person.

My goal for each strategy session is to give you as much information as possible so you can make the most informed decisions when it comes to devising a strategy plan that best fits your brand, your business, and your goals.

Come with a notebook and laptop, if you have one available. Take detailed notes. I will co-create with you so that you walk away with your expectations met.

4. Follow-Up & Accountability Session.

I will reach out to you 1 month after your last session, to make sure you’re still on track and answering any lingering Qs that may have come up since we last met. You’ll have 2 full months of unlimited email coaching to help keep you motivated, focused, and on track with your game plan. USE THIS!

Don’t be shy in reaching out whenever you have a question or want to get a fresh perspective.


You’re on top of your game. You’ve got the audience and this is not your first rodeo. You’ve got a big vision for the future but you know you won’t get there without support.

Managing your online brand has become a bit too much for you to juggle.

Being awesome is a full-time job and there’s not enough hours in the day to oversee everything you’ve got going on. You don’t quite have access to cloning technology…yet…so you’re considering alternatives, however you’re a bit controlling when it comes to delegating.


Spend a weekend putting together your game plan and use this planner to help you stay focused and on track with the details of your hustle.

This planner is great for when you need structure with your social media strategy, email marketing, content creation, and big picture vision planning.

Use this planner by your lonesome or get a bunch of your entrepreneurial tribe together and leverage this planner for your mastermind.

The CREATIVE BRAND STRATEGY PLANNER covers 3 full months so that you can hone in on one big goal and put all of your sweat equity into making magic happen!

Frequently Asked Questions
What will we cover in the sessions?

This is up to you. In some sessions I’ve worked with clients on their email opt-in, outlining their entire PDF and creating the sequences for their audience engagement and upsell. Other times I’ve worked clients through their entire brand voice and storytelling, creating their signature hook and identifying who exactly they want to target with their offerings.

If you’re looking more for ideas and getting structure with your content then we can spend a session outlining content strategy and calendar.

It all depends on where you are with your entrepreneurial journey and what your specific priorities are for the next 3 months.

How long do I have to use my 6 sessions?

It’s best to get these sessions done within the next 3-6 months. Try not to let too much time pass between sessions so that you don’t lose momentum. I understand that life happens so if you need more than 6 months to schedule your sessions, that’s not a problem.

I am a newbie. Is creative brand strategy for me?

Absolutely. If you’ve got a vision for something you want to create then creating a strategy will help put you in the right track.

Will you help me create what I need to do?

Yes and no.

Your sessions are 60 minutes long so factor in what can realistically be done during that hour. We can spend the time in a coaching capacity where I’ve giving you the blueprint for what you need do. We can also spend time co-creating if you need guidance and support with executing your efforts.

During your free call, we can go in-depth about what’s realistic in our time together.

I want to do a lot of different things. Is this for me?

My specialty niche is working with multi-passionate entrepreneur. I have a knack for helping you get all of your passions and creating a cohesive vision that aligns your interests with your bankable skills.

Do I need to have a website?

Yes and no. You should be in the process of creating a website if you don’t currently have one. A strategy is only good as your execution and a website is key for building your online brand + business. If you need referrals for a website, let me know. You can also add on a web design intensive with me if you’re interested in bundling your strategy sessions with my style of web design.

Let's Do This!!
Select a payment option and get ready to make some magic!
Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

Angelica Perez-Litwin – latinasthinkbig.com

Boni Candelario – bonicandelario.com

Bren Herrera – brenherrera.com

Christine Gutierrez – christineg.tv

Corinne Zupko – acimindfulness.com

Courtney Peikes – jacboutique.com

Danielle Holdman – danielleholdman.com

Darin Michelle – darinmichelle.com

Destiny Saldivar – lovedbydestiny.com

Fay Andreola – tellstyle.com

Haris Melendez – harismelendez.com

Joselyn Martinez – joselynmartinez.com

Jaqui Rodriguez – jaquirodriguez.com

Lisa Velasquez – lisatalkslove.com

Lisbeth Coiman – lisbethcoiman.com

Loni Markman – lonimarkman.com

Lorenia Henriquez – luni.style

Maria Lopez – yogiando.com

Marlene Pratt – casalatina.com

Mayling Kajiya – girlu.com

Michele Occhino – bradleyandbarnett.com

Monica Barnett – blueprintforstyle.com

Nora Diaz-Bretherton – casalatina.com

Patty Staco – pattystaco.com

Psalm Isadora – psalmisadora.com

Riva Nyri Précil – lovenyri.com

Rosa Alonso – rosaalonsodigital.com

Tachelle Shamash Wilkes – femmixx.com

Yesi Morillo-Gual – yesimorillogual.com

What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com