Holistic Brand


Identify your milestones, create a sustainable strategy, and align your efforts with a consistent workflow.

Holistic Brand Strategy is for


Coaches, Thought Leaders, Creatives, and Healers

align their magic with profitability & make an impact.

You can do it all, just not by yourself.

How you show up to shine and thrive lets the world know how you want to roll with your brand and business.

From the offerings you sell to the products you develop to the content you share, you are full of magic and you want support to realize it all.

You don’t have to do everything by yourself and at the same time.

You are in no rush to realize your potential.

Your gifts, talents, and expertise are yours to share. Setting goals are great because they give you a destination to reach and they don’t have to always be SMART goals. They can simply be GOALS.

Life is complex enough as it is. Your strategy doesn’t need to also need to complicate your daily flow.

During our time together, we will discuss how to be cohesive with your brand and business so you can create an accountability roadmap to keep you aligned with your milestones.


» Get support with crafting a sustainable strategy
» Identify and create a game plan for your vision
» Write content to keep your presence consistent
» Organize your workflow and deliverables
» Laser-focus your energy with bankable ease

Your Enrollment Includes:

Brand Intake Assessment
You will answer Qs about your brand, business, and vision so I can better understand how to support you while we work together.
Virtual Consultation Sessions, via Zoom
We will meet online, via Zoom, to discuss your brand + business. Come prepared to take notes. Your sessions are recorded and the replays will be emailed the next day.
Creative Writing Support
You will get hands-on storytelling recommendations and guidance as you create content for your website, email campaigns, and social media posts.
On-Demand Coaching via Email + Text
Reach out anytime you have Qs, want feedback, need recommendations, or are conflicted about a decision. I am available to you in between sessions.
Accountability Follow Up Session
We will reconnect three weeks after your last session to address any lingering Qs and track your progress. Use this session to get further clarity or recalibrate your efforts.
Instant Access to a Dedicated Portal
Login to a private area to schedule your sessions, complete your intake assessment, and download your materials: worksheets, audios, and videos.

What to Expect

What milestones do you want to accomplish?

Over the next 12 weeks, we will work together to make sure you get from point A to point B. Consider me your brand bestie during our time together, lending a creative eye, insightful ear, and recommendations to help you stay on track.

What we can work on during your sessions:

» Email marketing tasks including copywriting
» Testing your website, including sales pages
» Outlining webinar presentations
» Identify design elements for your visual branding

» Organizing your content calendar for the year
» Setting up your digital products for purchase
» Reviewing your online profiles to identify opportunities
…among others

Select Your Enrollment:

90-Minute Breakthrough

Your 90-Minute

Strategy Breakthrough


Brand Intake Assessment
& Onboarding Call


Creative Writing Support
Email + Text Support
Accountability Check-In

Align Your Hustle Workbook

One-time payment of



Your All-Day

Strategy Intensive


Brand Intake Assessment
& Onboarding Call


Creative Writing Support
Email + Text Support
Accountability Check-In

Align Your Hustle Workbook
Holistic Brand Strategy Planner
Multi-Passionate Blueprint Course

One-time payment of


12-Week Coaching

Your 12-Week

Strategy Coaching


Brand Intake Assessment
& Onboarding Call


Creative Writing Support
Email + Text Support
Accountability Check-In

Align Your Hustle Workbook
Holistic Brand Strategy Planner
Multi-Passionate Blueprint Course

One-time payment of


My name is Vicky and I am a

Brand Strategist & Storyteller


I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to organize their strategy, monetize their expertise, and diversify their offerings with self-publishing. I am also the creative genius behind the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.

Where You May Have Seen Me

Where You May Have Seen Me
What Others Have To Say About Me…

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital