Holistic Brand Strategy

Me & you co-creating your big picture vision, with intention and magic.

Align Your Magic with a Sustainable Brand & Business Strategy.

You don’t have to “figure it all out” on your own.

I get it. You’ve got places to be, people to engage with, and an empire to build. Be cautious of replicating what someone else does.  It’s not a coincidence that you have the passions you do, the jobs you’ve held, and the skills you’ve acquired. It’s for a reason.

Your holistic brand strategy will focus on two things:
1. Aligning your brand with a bankable strategy and 2. creating structure for your business.

Give yourself the gift of clarity so you can boost your confidence, cultivate courage, and create the consistency you need to shine with your magic.

Over the next few weeks, we’ll tackle the holes in your brand strategy so you can have a unified and cohesive digital presence.

The goal of this session is to outline the structure for your epic-ness and create a solid game plan for your brand + business goals.

Strategy + coaching often go hand in hand, so let’s do both and get you moving in the right direction…with support and a blueprint.

This session is ideal for those with an existing brand & business who want to streamline their efforts, and create a memorable brand experience that captivates an audience, customers, and potential collaborators.

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Are You Ready for

Holistic Brand Strategy?

We’ll connect via online three (3) times over the next few weeks to hone your self-mastery, identify your  competitive edge, and create structure to monetize your expertise.

You don’t have to choose between being spiritual and being financially stable.

You can have both and I want to help you organize your creative genius so you can shine with your gifts and help those who need your magic the most.

Give yourself the gift of a blueprint. We will focus on organizing the logistics of your online brand & business.

Do you get overwhelmed with brand voice, storytelling, design, content creation, and setting up the backend to manage your digital presence?

Imagine having a brand that resonates with people who need your healing touch? Where you have a website, social media profiles, and content that is aligned with your creative expression and positions you an authority in your niche?

These sessions are ideal for the modern brujas who want to:
  • ORGANIZE THEIR MAGIC….with a signature offer that can scale
  • PACKAGE THEIR EXPERTISE….with clear and concise storytelling
  • EVOLVE THEIR BRAND….and upgrade how they show up online
This is your opportunity to reimagine your big picture vision and position yourself to realize the big picture vision you have for yourself.

Launch with ease, monetize your expertise, create new income opportunities, and scale your business with authenticity.

Breaking Down Your

Holistic Brand Strategy

Session 1


Empowered Self-Mastery

In this 45-minute session we will dig deep into who you are and identify your unique competitive edge so you can align with profitability.

We will review your natal chart, discuss childhood hobbies, pinpoint your strengths, dissect your magic, and hone in on how to better express your sacred brand.

You will walk away with clarity and a strong vision for how to create cohesiveness and consistency with how you show up, online and for your audience.

Session 2


Strategic Storytelling

In this 45-minute session we will outline your brand voice so you are aligning your magic with a unique creative expression.

We will create a brand dictionary, tweak your copy, and craft a brand story that differentiates you from the others in your professional space.

You will walk away with direction on how to express your brand, write your copy, social media captions, and email newsletters.

Session 3


Secret Sauce Strategy

In this 75-minute session we will outline your signature offer so you can monetize your expertise and diversify with ease.

We will focus on your offerings and create a blueprint so you can build a sustainable online business with your magic.

You will walk away with a clear game plan for launching your service and/or digital offering complete with a breakdown of the tech logistic to make it bankable.

Session 4


Integration Support

In this 45-minute session we’ll configure the logistics for automating your workflow so your business runs on auto-pilot, wherever needed.

We will focus on aligning your email marketing strategy with your brand offerings so you can cultivate an audience and engage them into becoming a customer.

You will walk away with a lead magnet to attract your ideal customer and setup the email sequences that engages your audience.

What You Can Expect When You Enroll.


Brand Audit

After you enroll, you will complete an intake form so I can learn more about you, your brand, and your big picture vision.


Bi-Weekly Sessions

We will meet virtually, via Zoom, to align your magic, organize your creative genius, and monetize your bankable expertise.


Email Coaching

For 2 months, you will get unlimited email coaching support. Use this time to ask Qs and get feedback on your content.


30-Minute Follow-up Session

3 weeks after your integration support session, we’ll connect for an accountability check-in to answer any lingering Qs and make sure you have what you need to move forward with your brand.

Use this follow-up call as an opportunity to discuss your brand & business and address the challenges that may have come up since we last spoke.

Included with your

Holistic Brand Strategy

are digital copies of the following books:

Your Investment


Frequently Asked Questions


Yes. This session works for newbies, those at a cross roads, and seasoned pros. How you tell your story will evolve and this session will give you a strong foundation for showing up with intention.


No worries! Breakthroughs are often disguised as breakdowns. We’ll work through your thought process to identify what you really want to do and create a road map that aligns you with that new vision.


This session is designed to help give you the blueprint for how to work your strategy. The timeline for monetizing depends on your brand & business.


Absolutely! Storytelling is a collaborative process and we will bring our genius together to draft something magical!

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com