For years, I’ve positioned my brand and business as being for “women.” My colors were more “feminine” and even the language and messaging I used were to “speak” to entrepreneurial women. I had several clients who were men so I didn’t think I need to be more accommodating than that. My perspective was always “my voice is my voice and either you resonate with it or you don’t.” I’ve come a long way from who I used to be and in that growth journey, I’ve had to confront how I am contributing to the social issues that aren’t in alignment with my values.
