Breakthroughs are often disguised as breakdowns.

Get clarity about how to embody your brand with intention and identify the opportunities that connect your multi-passionate self with a sustainable workflow.

Get clarity, recalibrate your focus, and reimagine your vision.


Whether you don’t believe you can thrive with how you want to show up in the world or you are not sure about how exactly you want to monetize your expertise, this session helps you see what’s possible, so you feel confident in taking that elusive leap of faith.

Does this sound like you?

I know I have the goods to be successful but want guidance on how to organize my expertise.

I have an epic idea for how I want to shine and thrive but I don’t know how to make it make sense. 

I’m stuck at a crossroads and don’t know what direction to take.

Are these sessions for me?

This session is for those who struggle to make sense of their brand.

You either don’t know what you want to do, or you can’t articulate what’s in your head.

Even if you feel conflicted, you know what you want to do but lack the confidence and conviction to take inspired action. Perhaps this is because you don’t know what steps to take, or you feel like navigating uncharted territory is too much of a risk to take.

You want to *break through* and ride a wave of momentum so this entrepreneurial journey feels worth the sacrifices.

tl;dr / You want a breakthrough from whatever is limiting your potential.

Who these sessions are not for?

I don’t do quick fixes. I don’t encourage cookie cutter formulas. I don’t deal with shortcuts.

DOING THE WORK TAKES TIME. If you are looking to get results without putting in the effort to realize those results, we are not a good fit.

While these sessions are not therapeutic sessions, there is often a cathartic experience during them.

If you create excuses for everything that goes wrong, look for opportunities to avoid accountability, are not receptive to trying new things or perspectives, then we are definitely not a good fit.

Your Enrollment Includes…

Email Coaching

Reach out to me for two weeks after your session with any lingering Qs.

Session Replay

Download your session recording to reference back as needed.

Accountability Check-In

We will reconnect in two weeks after your session for a quick call.

Intuition is tricky…

When you are lacking clarity, it’s easy to confuse the inner critic with your intuitive voice. You rationalize imposter syndrome with excuses by telling yourself that “you are not ready” because you don’t have a stylishly designed website, flawless photos for social media, and a perfectly executed strategy.

Most of it is bullshit…but not all of it.


» Understand the opportunities within your birth chart
» Identify how to align your passions with purpose
» Get clear about how to strategize your next steps
» Tap into your creative genius with determination
» Adjust how you manage your energies



Intuitive Brand Breakthrough

is an intensive consultation to help you organize your creative genius and create an actionable game plan so you can manage your holistic brand strategy with ease.

Your enrollment includes:

» One 90-minute strategy consultation to create a roadmap for your vision and outline your milestones for the next six months

» Unlimited creative writing support to help nurture your unique voice and practice your storytelling muscles

» Access to me via email and Google Chat to vent, ask Qs, get clarity, and request guidance, for three weeks after your session

» Accountability check-in call to track your progress, address new challenges, and ensure you are on track with your vision

Assess your body of work, review opportunities, and map out a roadmap for your big picture vision.

Your Investment:


Payment plans are available.


Hola, my name is Vicky and I help multi-passionate peeps organize their body of work and leverage storytelling to position their authority.

As a seasoned pro with over 20 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals by creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

Where You've Seen Me

What others have to say about working with me

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.

Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital