How you show up tells us everything we need to know.

Hone your unique brand voice and get creative writing support to elevate your online presence without compromising your personality, passion, or authenticity.

Find your voice, finesse your message, and engage your kindred peeps.

How much of your content is genuinely reflective of who you are and what you’re about? When you peep other brands and profiles, aside from imposter syndrome you run the risk of picking up their brand voice style. Learn how to speak and tell your story from a place of confidence.

Does this sound like you?

I have a strong voice but for some reason it’s not getting conveyed to the people I want to engage.
I’m afraid that if I speak my truth it will turn off people from wanting to work with me.

I don’t know how to articulate myself in a way that is unique to me.

IS thIS session for me?

This session is for those who feel like they’re not being seen online.

You want to be relevant while also maintaining healthy boundaries because controlling your narrative is a priority.

Maybe it’s a lack of clarity or perhaps you feel like you can’t be yourself. There are more than enough examples of people exploiting their lived experiences and you don’t want to go down the rabbit hole of oversharing for the sake of likeability.

You know there’s a way to articulate your magic without sacrificing your integrity, but you lack the creativity to write copy that’s interesting enough to attract and engage an audience.

tl;dr / You want to be accessible without losing your sense of self.

Who these sessions are not for?

I don’t do quick fixes. I don’t encourage cookie cutter formulas. I don’t deal with shortcuts.

DOING THE WORK TAKES TIME. If you are looking to get results without putting in the effort to realize those results, we are not a good fit.

While these sessions are not therapeutic sessions, there is often a cathartic experience during them.

If you create excuses for everything that goes wrong, look for opportunities to avoid accountability, are not receptive to trying new things or perspectives, then we are definitely not a good fit.

Your Enrollment Includes…

Email Coaching

Reach out to me, in between sessions, for ongoing support.

Session Replay

Download your session recording to reference back as needed.

Creative Writing Support

Get storytelling assistance to help you stay consistent with your voice.

You can always tweak it later.

How much of your indecision is overthinking what you need to write? I call this strategic storytelling because when you make the shift from writer to storyteller, perfectionism fades away. Your primary responsibility is to share your gifts, talents, and expertise so that the right people engage with you.

You don’t get to decide how your storytelling resonates with others.


» Show up with relevance on your site, social media, and newsletters
» Leverage your unique blend of skills, talents, gifts, and expertise
» Speak to an engaged audience of aligned peeps
» Batch your content and maintain a consistent presence
» Manage your brand and business with strategy & ease



Storytelling Breakthrough

Your enrollment includes one 90-minute consultation session, as well as the following:

Nurture your unique voice and practice your storytelling muscles

Vent, ask Qs, get clarity, and request guidance for three weeks after your session

Track your progress, address new challenges, and ensure you are on track with your vision

Identify your brand voice, finesse your copywriting skills, and outline a brand dictionary so you can create your own lane.
Your Investment:


Payment plans are available.


Hola, my name is Vicky and I help multi-passionate peeps organize their body of work and leverage storytelling to position their authority.

As a seasoned pro with over 20 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals by creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

Where You've Seen Me

What others have to say about working with me

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.

Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital