Learn how we can

make brand magic together

Whether you’re looking for a one-off session or you want to work with me over the course of a few weeks, I’ve got your covered!

I work with multi-passionate entrepreneurs who need to get their game together so they can create and manage a sustainable online business.

LET’S NAVIGATE THE ENTREPRENEURIAL JOURNEY WITH CREATIVITY AND MAGIC!

Give your brand a makeover. Organize your editorial calendar. Tell your personal brand story. Build your list with automated opt-in sequences.

Get the confidence, clarity, and courage to express who you are, for passion and profit.

Let's Join Forces to

so you can do what you love from anywhere

with passion & for profit.

Get Real With Your
Clarity.
Are you skilled at making sand castles, passionate about nursing baby goats, or talented at working the poles?

Be honest about who you are and what you want to do so that we can cultivate a strategy that is customized to fit your brand like a pair of your favorite worn jeans.

Once you know what you want to do, we can focus on
transforming your big picture vision
into an actionable strategy.
Build Your
Confidence.
You know you’ve got the goods but need help expressing yourself to stand out in your competitive niche.

Who you are is your competitive edge so don’t be afraid to leverage your personal story and give yourself permission to allow that awesome personality to shine.

Express Your
Courage.
Are you overwhelmed, conflicted, or unsure about how you can monetize your bankable skills?

When you stand in your confidence, it shows in everything you do. From how you speak at a networking event to how you price your products, services, and offerings.

Lead with
Consistency.
Executing your game plan with strategy and intention is how you build an audience and grow a customer base.

Consistent audience engagement, online marketing, and visual storytelling will open your brand to opportunities that help grow and scale your business.

When you are a soul-driven multi-passionate entrepreneur
who you are is how you stand out, with your brand & business.

It’s not enough to be clever, creative, or first.

You want to be authentic and aligned with your passion.

I work with you to identify your competitive edge
so that you can leverage your bankable skills with
creativity, personality, and a sustainable business model.

You are

Figuring it out

and you need direction.

You have tried a few things but it seems like nothing is working.

Get the foundation, structure, and blueprint you will need to navigate the entrepreneurial journey.

You are at

a Crossroads

and you want to pivot.

You are at a crossroads and you’re trying to figure which path to take.

Organize your ideas so you can create a roadmap for transition your existing brand into something more “YOU.”

You are a

Seasoned Pro

and you need a boost.

You have been at this for a while and you’re ready to step it up a notch.

Manage your existing brand and help give you the tools and resources to elevate your status quo.

Let's Make Magic Together!
We can do this in 90 minutes or spend the whole day together!

I work with women who are ready to do the work and execute on their magic.

Together we’ll bring our collective mojo so that you can focus on what makes you shine and share that with the world.

I am not a cookie-cutter coach, designer, or strategist.

I’m quirky and a Google Spreadsheets nerd.

I make pop culture references when it comes to branding.

I’m a sometimes Bruja who WILL do your natal chart when we work together.

And after 15 years of cultivating my skills, I KNOW MY $HIT!

If this sounds like your kind of vibe then let’s connect
and talk about how we can work to bring your ah-maze-ing self to the world,
in a way that only you can.

Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.
BIO-PIC-PRO

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
AH-MAZE-ING Women!
They include:

Angelica Perez-Litwin – latinasthinkbig.com

Boni Candelario – bonicandelario.com

Bren Herrera – brenherrera.com

Christine Gutierrez – christineg.tv

Corinne Zupko – acimindfulness.com

Courtney Peikes – jacboutique.com

Danielle Holdman – danielleholdman.com

Darin Michelle – darinmichelle.com

Fay Andreola – tellstyle.com

Haris Melendez – harismelendez.com

Joselyn Martinez – joselynmartinez.com

Lisa Velasquez – lisatalkslove.com

Lisbeth Coiman – lisbethcoiman.com

Loni Markman – lonimarkman.com

Maria Lopez – yogiando.com

Marlene Pratt – casalatina.com

Mayling Kajiya – girlu.com

Michele Occhino – bradleyandbarnett.com

Monica Barnett – blueprintforstyle.com

Nora Diaz-Bretherton – casalatina.com

Patty Staco – pattystaco.com

Psalm Isadora – psalmisadora.com

Riva Nyri Précil – lovenyri.com

Rosa Alonso – rosaalonsodigital.com

Tachelle Shamash Wilkes – femmixx.com

Yesi Morillo-Gual – yesimorillogual.com

What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert
www.brenherrera.com

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert
www.tellstyle.com

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert
www.christineg.tv
www.fiercelovefiercelife.com

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert
www.rosaalonsodigital.com

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
www.lisatalkslove.com

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com
www.casalatina.com