As a soul-driven entrepreneur, you need to
Organize your creative genius into memorable brand experience
with engaging design, authentic storytelling and strategic online marketing.
I work with multi-passionate women who are...
Newbies
At a Crossroads
Seasoned Pros
Learn how we can come together to
Elevate & Organize Your Personal Brand Online.

I help multi-passionate women organize their creative genius,
because who you are is how you stand out, with your brand AND business.

It’s not enough to be clever, creative, or first.

You want to be authentic and aligned with your passion.

I work with you to identify your competitive edge
so that you can leverage your bankable skills with
engaging design, authentic storytelling and strategic online marketing.

Don’t ask what the world needs.

Ask what makes you come alive
AND GO DO IT,
because what the world needs is
people who have COME ALIVE.

~ HOWARD THURMAN ~

As a Brand Strategist I show you how to
Step Up Your Game Online
So that you have the resources and tools to...

Organize your digital empire.

Create a personalized brand experience.

Leverage your marketable strengths.

Embrace your authentic voice.

Tell your story with compelling copy.

Incorporate different revenue models.

Setup custom automation strategies.

Build your tribe via email marketing.

Create sales pages for your programs.

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Ready to get started?
Let's Do a Brand + Business Tango!
There are two ways we can make magic together.

Me + You, get together for either 12 weeks or one intensive day.

We’ll outline your brand strategy so that you have the structure you need to execute a kick-ass game plan for your own version of world domination with your awesome self!

Choose between the
12 week program or an all-day intensive
12 Week Program
All-Day Intensive

Ready for a digital brand BFF at your fingertips?

I’ll connect with you, once a month, to outline your content and I’ll serve as your accountability drill sergeant making sure you get your email newsletters out on time.

I’m also available for unlimited email coaching should you have a burning Q in the middle of the night. I may not answer at 3:30am but I will get back to you as soon as possible so that you’re not left hanging.

Learn more…

First, let’s Talk!

book your free session

and let’s discuss how I can help you with your personal brand.

Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.
BIO PIC PRO

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
AH-MAZE-ING Women!
They include:

Angelica Perez-Litwin – latinasthinkbig.com

Boni Candelario – bonicandelario.com

Bren Herrera – brenherrera.com

Christine Gutierrez – christineg.tv

Corinne Zupko – acimindfulness.com

Courtney Peikes – jacboutique.com

Danielle Holdman – danielleholdman.com

Darin Michelle – darinmichelle.com

Fay Andreola – tellstyle.com

Joselyn Martinez – joselynmartinez.com

Lisa Velasquez – lisatalkslove.com

Loni Markman – lonimarkman.com

Maria Lopez – yogiando.com

Marlene Pratt – casalatina.com

Mayling Kajiya – girlu.com

Monica Barnett – blueprintforstyle.com

Nora Diaz-Bretherton – casalatina.com

Psalm Isadora – psalmisadora.com

Riva Nyri Précil – lovenyri.com

Rosa Alonso – rosaalonsodigital.com

Tachelle Shamash Wilkes – femmixx.com

What others have to say
about working with me
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Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert
www.tellstyle.com

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She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert
www.christineg.tv
www.fiercelovefiercelife.com

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Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert
www.rosaalonsodigital.com

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When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
www.lisatalkslove.com

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As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com
www.casalatina.com