Are you ready to Reconnect with
why you started the entrepreneurial journey?

You’ve got the brand but something is missing and you can’t quite put your finger on what that is. Maybe you need to rebrand your entire website or perhaps it’s time to close up shop and return to the rat race.

Whatever it is, not only have I been there but I’ve also got the t-shirt to show that I made it out of the trenches.

There’s a disconnect between your passion and your hustle and no amount of retail therapy is going to resolve whatever issues you have with brand. Before you throw in the towel, drop 4 figures on a new website, or spend several months in hiatus, let’s talk!

I’m what you would call a brand whisperer.

I have this innate way of looking at your brand and identifying the holes in your strategy, the opportunities you’re overlooking, and the vision you’re struggling to conceptualize.

Because this is your brand, you run the risk of having tunnel vision. When you lack the objectivity needed to see the big picture with clarity, it’s time to get outside help.

With over 15 years experience in design and marketing, I bring you the structure to readjust your brand so you can evolve your bankable hustle into something worth pursuing.

You've got all these things you want to do but
you're not quite sure where to start or what direction to go in.
Let's get together to hash it all out.

Does this sound like you…

My online hustle needs work but I’m not quite sure where to start or what to do.

I know there are holes with my website but I don’t know how to make it better.

I am thisclose to throwing in the towel but I want to give it one last push.

I’ve spent too many hours trying to figure things out on my own. I need to work with a pro.

I know there has to be a way to monetize my bankable skills without losing my mind.

I feel like I don’t know why I am in this entrepreneurial hustle anymore.

I’m ready to stop struggling with my daily tasks and create focus with my time.

My vision is much bigger than what I have and I’m ready to step up my game.

I am seriously considering a complete shift and I don’t want to lose what I’ve already have.

Playing big kind of scares me so I’d like to start with small action steps and grow from there.

I am open to feedback, ready to hear constructive criticism, and want to do what it takes to transform my brand into what it can and should be.

do you have a
side hustle, expensive hobby, or a business?

You don’t have to go at this alone. You do know that right?!

If your idea of getting feedback is asking a bunch of strangers in a Facebook group what you should do with your time, resources, money, and energy then you’re going to be changing gears often and to no end.

There’s a big difference between getting relevant insight into how to best elevate your brand + business and crowdsourcing a community to get permission and validate your decisions.

You don’t have to work with me. Trust me, I know this is not what I should be writing on a sales page to get you to buy from me.

Real talk: I’m not here to sell you on why I’m the best person for you.

I’m here to help give you a beacon of light so that you don’t give up on your hustle when all you really just needed was a dose of real talk.

That’s what brand therapy is.

It’s a conversation about the entrepreneurial journey so that you are realistic about where you’re at. We look at what you’re doing with your hustle and identify the areas where you can either make improvements or discard altogether.

Ok, Let's get down to business.
This is how brand therapy goes down.
Intake Assessment

You will complete a thorough brand review questionnaire so that I can better understand your challenges and expectations.


I will review how you generate income and assess how you can either streamline or diversify your business model.

Lead Cultivation

I will spend time going through your website as a potential customer to audit the brand experience you deliver.

Brand Review Guide

You will receive a PDF with an outline of opportunities, areas that need improvement, and visual branding recommendations.

Brand Therapy Consultation

After I’ve done a thorough review of your brand, we’ll connect virtually to discuss how you can improve your brand.

Idea Generation

Be ready to take action! I’ll give you a quick blueprint for how to transform those ideas into something tangible.

Audio and/or Video Recording

You will receive a recording of your consultation so you can review notes and check back on your consultation, as needed.

Unlimited Email Coaching

Get ideas, further clarity, and strategic recommendations as you execute your ideas for 2 weeks following your consultation.

What to Expect


Place your order.

It’s really that simple. Once you’ve decided if I’m the right branding bruja for you, click on “add to cart” and drop the coins.

I will send you the intake assessment and instructions for how to proceed. Things I will need include but are not limited to: login credentials for your website and social media profiles, copies of any PDFs you offer as an opt-in or as part of any course or program, access to metrics, etc.


Schedule Your Brand Therapy Consultation.

You will be directed to my calendar where you can schedule your brand therapy consultation. Please keep in mind that I will need at least 5 business days to do a comprehensive review of your brand before we connect for your consultation.


Be punctual, open-minded, and receptive to feedback.

Your brand therapy consultation will last approximately 75-90 minutes. This is a lot of time to review everything you may possibly have questions on in regards to: logo design, brand name, opt-in offer, website design, social media and content strategy, email marketing, etc.

Because every brand is different, there’s no set outline for how these consultations go. We may spend most of the time reviewing your website’s backend or we may dedicate the whole consultation to identifying your brand voice. It’s all up to you.


Accountability for Your Magic.

After your consultation, I’ll be available for 2 weeks for unlimited email coaching, so you can ask additional questions, get more clarity, and receive accountability support.


You’re on top of your game. You’ve got the audience and this is not your first rodeo. You’ve got a big vision for the future but you know you won’t get there without support.

Managing your online brand has become a bit too much for you to juggle.

Being awesome is a full-time job and there’s not enough hours in the day to oversee everything you’ve got going on. You don’t quite have access to cloning technology…yet…so you’re considering alternatives, however you’re a bit controlling when it comes to delegating.


Spend a weekend putting together your game plan and use this planner to help you stay focused and on track with the details of your hustle.

This planner is great for when you need structure with your social media strategy, email marketing, content creation, and big picture vision planning.

Use this planner by your lonesome or get a bunch of your entrepreneurial tribe together and leverage this planner for your mastermind.

The CREATIVE BRAND STRATEGY PLANNER covers 3 full months so that you can hone in on one big goal and put all of your sweat equity into making magic happen!

Frequently Asked Questions
What will you look at when you do the brand review?

I will need to look at everything. Your social media presence, your website analytics, your PDFs for lead generation and offerings – the whole shebang. I do this so that I can have a thorough look into what you’re doing.

This is technically more like an audit.

I need to have a full lay of the land so that I can make assessments that will help move you in the right direction.

What happens after my brand therapy consultation?

That’s up to you. I’ll give you as much insight as I can and offer recommendations for how you can execute your next steps but the work falls on you.

If you’d like to continue working with me, you can sign up for one of my signature offerings.

Don’t worry if you’re not ready to take the next step with me. I’ll give you more than enough information so you can work on your next steps by yourself or with someone else.

I am a newbie. Is the brand therapy consultation for me?

Not really. This consultation is best suited for those who have an existing brand and need to punch it up to the next level. If you’re new to the entrepreneurial game, then there won’t be much for me to review.

How many times can I get a brand therapy consultation?

These consultations are not a quick fix. They are carefully structured to do a deep dive into your brand and identify the areas you need to improve. For ongoing support and guidance, check out the Creative Brand Strategy sessions and the Sacred Brand Mastery.

I collaborate with someone. Can we both get a brand therapy consultation?

If you want me to review the collaboration you have with this partner, then I will totally do an audit on the collaboration as if it were one brand.

However, if you want me to do a review and consultation with both of you, individually, then you would each need to sign up for your own brand therapy consultations.

Is this similar to a therapy session?

I’m not a therapist and if you feel that you need a clinical professional, I’d be more than happy to make some recommendations. These consultations are to help identify your blocks and give you clarity so you can make the changes to point your brand + business in the right direction.

The emotional journey of entrepreneurship is not separate from your brand hustle so I will also dive into this, within reason, to make sure that you’re also aligning with your passion and purpose.

Let's Do This!!
Select a payment option and get ready to make some magic!
Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

Angelica Perez-Litwin –

Boni Candelario –

Bren Herrera –

Christine Gutierrez –

Corinne Zupko –

Courtney Peikes –

Danielle Holdman –

Darin Michelle –

Destiny Saldivar –

Fay Andreola –

Haris Melendez –

Joselyn Martinez –

Jaqui Rodriguez –

Lisa Velasquez –

Lisbeth Coiman –

Loni Markman –

Lorenia Henriquez –

Maria Lopez –

Marlene Pratt –

Mayling Kajiya –

Michele Occhino –

Monica Barnett –

Nora Diaz-Bretherton –

Patty Staco –

Psalm Isadora –

Riva Nyri Précil –

Rosa Alonso –

Tachelle Shamash Wilkes –

Yesi Morillo-Gual –

What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of