transform your side hustle. monetize your strengths.

revamp your brand. PIVOT YOUR BUSINESS.

organize your work flow. become location independent.

express your unique voice. leave a memorable impression.

creative brand strategy is
12 Week Private Consultation Program
Find success that’s heart centric and on your own terms.

There’s a difference between an expensive hobby and a thriving business…it’s called P-R-O-F-I-T.

I bet you’re looking at your brand and trying to figure out how to get over that hobby hump.

You lie awake at night wondering the following:

  • What is my brand voice?
  • How do I leverage my strengths?
  • What kind of brand experience am I creating?
  • How do I get people to buy from me?
  • Am I expressing my authentic self?

When you look at who you are and how you’re showing up online, something is not connecting.

Either your business is not aligned with your brand or your brand is not authentic to you.

You’re ready to rebrand and/or reinvent yourself because the only way to success is with a game plan tailored made for your strengths.

I show you how to put together the pieces that cultivate your vision and amplify your passion so you can create a sustainable business in the digital world.

Who you are
is your competitive edge.

I’ve worked in marketing for over 15 years.

I’ve worked at a startup, traditional advertising agency, digital media agency and I’ve been crazy enough to have launched some indie entertainment projects.

If there’s one thing that ALL of those industries have in common is that marketing, when done well, is a MAGICAL experience but…

You have to know WHERE you want to be, WHAT you want to do and
WHY you are so compelled to do it so you know HOW to create the strategy

that fits your brand & business

like a pair of your best skinny jeans.

When it comes to marketing, strategies are just ideas for amplifying your brand’s message.

There’s a reason why one person does great with Facebook ads and another does not, why someone’s Instagram game is killin’ it and you’re struggling to get 5 likes on a post.

It’s not the tactics.


Together we will work on the following...
Brand Positioning

Leverage your unique blend of awesome.

Visual Storytelling

Express your competitive edge with style.

Audience Engagement

Captivate the right people’s attention.

What you can expect and how this works.

step 1


Test drive my expertise with a FREE 20-MINUTE BRAND THERAPY SESSION. We’ll talk about your brand, business and what’s getting in your way. You can see if my style & approach works for you.

step 2


We will kick it off with a quick BIG PICTURE VISION on-boarding session. During this session we will create milestone for the next 12 weeks so that we stay on track with your creative brand strategy.

step 3


Each session is done via video so that we’re both fully present. I will setup your DEDICATED CLIENT AREA so you can access session recordings and materials.

My goal is to help you upgrade your hustle and embrace your authentic self, so that you don’t look or sound like a copycat cliche.

Your Creative Brand Strategy is tailor-made to fit your specific needs.

We will bring the best of our brains together and co-create a kick-ass game plan that you can execute at your own pace and on your own terms.

First Let's Talk!

what you can expect over the next 12 weeks of your

Creative Brand Strategy

Pre-Strategy Call


On-boarding Session

During this session, we will outline the work we’ll do together for the next 12 weeks.

We’ll lay out the foundation for the next 6 sessions so that we are both on the same page about your brand, your business and your goals.

This initial session last for 20 minutes. 

After this session you will:

  • Have an initial roadmap for your strategy
  • Create clear expectations for deliverables
  • Know the protocol for email coaching with me
  • Receive client portal login credentials (we’ll use Basecamp)
  • Schedule all 6 sessions with moi (we’ll use

Session no. 1


Storytelling Clinic

During this session, you learn how to write your captivating story.

We’ll dissect your story so that you’ll pulling out the gems and leaving behind the pieces that are WAY too TMI. Balance your story so you’re giving enough without selling your soul.

This strategy session last for 90 minutes. 

After this session you will:

  • Identify your go-to brand story hook
  • Create a brand dictionary so you can hone your voice
  • Outline your top 3 speaking points for talks, workshops, and seminars
  • Learn how to leverage visuals to complement your story
  • Write a personal brand manifesto

Session no. 2


Signature Offering Breakdown

During this session, you will organize and structure your unique signature offering.

Whether you’re offering a group program, home study course, live event, year-long membership, or private services – we’ll work on making it a one-of-a-kind experience.

This strategy session last for 90 minutes. 

After this session you will:

  • Create one signature offering
  • Breakdown at least 3 delivery options for your offering
  • Outline your offering into modules and/or sessions
  • Brainstorm one lead magnet
  • Structure your offering with PDFs, resources and logistical details

Session no. 3


Epic Email Opt-In Setup

During this session, we will organize your email opt-in offer and sequence.

Cultivate your tribe by building a list with potential clients and customers. I will also show you how to automate the process so that you’re creating a memorable brand experience.

This strategy session last for 90 minutes. 

After this session you will:

  • Organize your lead magnet offer
  • Automate the email funnel sequence
  • Outline a free offer, deliverable as PDF
  • Create a dedicated opt-in landing page
  • Mockup a branded email template

Session no. 4


Launch Strategy 101

During this session, you will outline a launch calendar and organize the promos.

Put the elements in place to so you can launch a marketing campaign for your program, e-course, new product, or any offering that you intend to make $$ from.

This strategy session last for 90 minutes. 

After this session you will:

  • Learn the 8 phases of a launch
  • Schedule your launch calendar
  • Organize your launch materials
  • Create a dedicated hashtag for your launch promos
  • Identify marketing tactics for your launch

Session no. 5


Content Planning

During this session, we will plan topics and themes so your content is relevant.

Just because you build it doesn’t mean they will come. You have to consistently dangle a carrot so you’re pulling in your audience & leveraging opportunities to convert, year round.

This strategy session last for 90 minutes. 

After this session you will:

  • Brainstorm the next 3 months of content
  • Create a year-long theme calendar
  • Organize your visual content for social media
  • Learn how to optimize engagement
  • Focus each piece of content with one clear message & CTA

Session no. 6


Audience Engagement & Cultivation

During this session, you will learn how to leverage your brand voice.

Determine if you need one or multiple profiles across social media. The way you engage with people online varies depending on the platform.

This strategy session last for 90 minutes. 

After this session you will:

  • Have a marketing plan for social media
  • Organize your Instagram visual story
  • Brainstorm a social media challenge and/or group
  • Create matching graphics to promote your brand’s message
  • Learn design techniques to boost your visual storytelling
in your creative brand strategy sessions, we will
Create a sustainable game plan for you to execute.

Six (6) bi-weekly sessions, lasting 90 minutes each.

These virtual video sessions may include screen-sharing, when needed.

Bi-weekly assignments & tasks for you to complete in between sessions.

I am also available 24/7 for questions, feedback and unlimited email coaching.

Brand voice guidance & support for your copy including emails, social media posts & blog.

I will review, make suggestions and help you hone your storytelling craft.

Building a brand that’s aligned with your passions and strengths takes strategy.
Own your voice, harness your mojo and create something epic.
Investment for

creative brand strategy

12-week private consultation program

Frequently Asked Questions

Each session has a structure that factors in what goes into creating a brand strategy. While they are pretty much the same across the board, the details and hands-on work we do is personalized to where you are with your brand.

So, yes, if you are a newbie this strategy program will be customized to where you are at so that we’re creating a game plan that makes the most sense for you.

Yes and no. 90 minutes is enough time for us to meet, consult, and strategize. After our session you will have 2 weeks to take action, implement and work on the tasks given to you.

In between each session, I am available 24/7 via email so that we can continue to bring our heads together.

I offer unlimited email coaching because I know how much work is involved with creating your brand strategy. This is so that you don’t feel like you’re on your own.

I also check-in with you and provide accountability support so that you know you’re not in this alone.

So while we may only “meet” for 90 minutes, I’m with you for 12 weeks, round the clock.

This 12 week program includes bi-weekly sessions so that you have time to work on assignments and tasks between sessions. If you need more time, let me know before we start so that we can schedule your sessions to accommodate your time and availability.

We can extend the program to last no more than 5 months. Anything beyond that tends to dilute the work and materials we co-create to position your brand.

Extending the 12 weeks is great if you have a vacation or time-intensive commitment that would require you to need an additional week or so between sessions.

This brand strategy program can be tailor made for you if you’re currently working on your website or revamping your website.

If you have absolutely no website then talk to me first so we can discuss what your timeline is for getting a website. The creative brand strategy program will help give you clarity and insight into how to position your brand.

We will not be creating your website so I want to make sure you’re a good fit before we dig into your brand strategy.

Interested in the
All-Day Intensive
version instead?
Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

Angelica Perez-Litwin –

Boni Candelario –

Bren Herrera –

Christine Gutierrez –

Corinne Zupko –

Courtney Peikes –

Danielle Holdman –

Darin Michelle –

Fay Andreola –

Joselyn Martinez –

Lisa Velasquez –

Loni Markman –

Maria Lopez –

Marlene Pratt –

Mayling Kajiya –

Monica Barnett –

Nora Diaz-Bretherton –

Psalm Isadora –

Riva Nyri Précil –

Rosa Alonso –

Tachelle Shamash Wilkes –

What others have to say
about working with me

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert


She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert


Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert


When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder


As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of