I almost feel like today is the first day even though I’ve been at this hustle for well over 15 years.
Yet here I stand, sit, and write about where I am at on this warm and humid day, the 18th of September.
To those who’ve joined me on my own sacred journey, you know that this is merely another chapter in my story.
For those who are new to my personal brand, welcome to the roller coaster ride that is my “professional” life.
In my mind, for weeks, I’ve crafted the perfect blog post for this update.
In my ideal fantasy, I’ve spoken the perfect audio file to introduce my literal voice to the world.
In reality, I’m here typing away on my laptop avoiding both iterations of perfection because they’re not reflective of my present moment.
And that line should give you a cliff notes version of where I currently am with my brand – avoiding iterations of perfection.
Over the years my personal brand has evolved in design, voice, and focus.
This summer I took a huge risk and shut down operations to get my internal ‘ish together. I worked with a handful of clients and stopped marketing.
Not that anyone would have noticed since my marketing game tends to be on the weak side of my hustle.
Reflections learned over the summer serve me well today and set the wheels turning for my evolved brand to hit the ground running towards the direction of my authentic purpose.
Purpose. That’s a funny word which means something different to everyone. To the soulpreneur, purpose is our lifeline. To everyone else, it’s an overused cliche term which loses it’s meaning.
The thing about purpose though is that it’s self-defined and that’s been my biggest teachable moment, of both the last 3 months and the last 40+ years.
Moving forward is the only direction we can go in so it’s important to recognize the moment for what it is, a chance to define the journey.
My purpose is rooted in creative expression. It’s the cornerstone for everything I’ve done (web design, producing, marketing) and it continues to be the driving force for honoring my sacred contract.
I’ve created products, courses, guides, books, cards, and designs with the sole intention of giving myself and yourself permission to express our authentic selves. Without that, we’re just walking pieces of molecules waiting for some synapse that ceases our existence.
So what’s next?
If you’ve read this far and are invested in what I’ve shared then you’ll be interested in the exciting new products, projects, and properties I’ll be rolling out.
Personal Brand Archetypes
These chicas have been a sparkle in my eye for about 5 years. They started out as 4 archetypes, which were initially created as part of my ICA (ideal client avatar) brainstorm. They resonated with my email list and 4 grew into 12.
After creating the initial batch, I found some personalities were missing so I masterminded a comprehensive list of chicas, which are all based on women I’ve met over the years.
There are 24 primary archetypes in total, divided into 4 sections: the creators, the free spirits, the go getters, and the nurturers. But why stop there?
A common question that came up was “What if I identified as more than one archetype?” So every week I’ll be sharing the multi-passionate hybrids, which are a combination of 2, 3, or 4 personal brand archetypes.
Sound confusing? Trust me, it’s not! Go meet the chicas and download your free guide here.
Sacred Journey Oracle Deck
This deck, the apple of my eyes, has been on the back burner for some time. I needed time to allow for cultivating the brand archetypes and in doing so, I realized how instrumental the Sacred Journey Oracle Deck became.
While the archetypes help with identifying your brand voice, the Sacred Journey Oracle Deck helps you navigate the entrepreneurial journey.
The second edition will be available later this year. Get on the waiting list here.
In lieu of a guide book, I’m creating audios to go with the deck that further breaks down each card and provides additional clarity for those who leverage the deck for their own spiritual and coaching practice.
The Daydream Hustle
3 years later and my podcast name finally came to me! I’ve flirted with a podcast idea for years and never executed for whatever reason. In hindsight, I needed to wait until my vision was ready to be realized by me.
Get on the podcast list and be the first to hear new episodes when it launches this fall.
Vicky by Design
I resonate with multi-passionate entrepreneurs because I am not only the president, but I am also a client!
I have too many interests and passions to fold into one, so I gave up on conforming and decided to go rogue with how I execute my own online brand.
I’ve always believed that finding someone to emulate does you a disservice. Why be a 2nd rate version of someone else’s vision when you can be the first edition of your own masterpiece?
Yet being that leader we need ourselves to be can be difficult. Tried and tested is safe and without a role model or case study to look at, it can be daunting to believe in our idea of success.
So fuck it. Instead of listening to advice of others who tout “focus on one thing” or “be known for one area of expertise” I decided to create a design website, in my own mold and allow others to create a brand AND business that reflects the version of themselves that they dream of every night.
Visit Vicky by Design and let’s get your brand & business looking all cute, pretty, and professional
Sacred Brand Mastery
What’s a digital empire without some form of virtual offerings? Over the years I’ve created a ton of materials in the form of guides, outlines, courses, programs, etc.
Later this fall, I will consolidate everything into one hub where you can partake in my teachings, at your own pace, for clarity, confidence, and courage on your own terms.
If we’re not already connected on Instagram, we should be! I’ll be offering bite sized advice and inspiration delivered with creativity and magic.
last and most definitely not least…
Strategy & Mastermind Sessions
Gone are the free consultations because with all the content on my website, newsletters and Instagram – you should have more than enough intel to decide if I’m the right person for you.
You’re more than welcomed to DM me on Instagram or Facebook with any Qs but those are limited to specific inquires about what we can do together.
I offer unlimited email coaching, which we can use to delve deeper with your brand, as well as creative brand strategy mastermind sessions where we’ll do a deep dive into how to organize your creative genius and amplify your awesome self across the Interwebs.
So that covers the full state of my personal and professional brand. I’d love to connect with you and see how I can help you show up online as your authentic self.
Who you are IS your competitive edge and I’m merely a muse and whisperer to help you reach your own version of awesome!