Some people simply wait for opportunities.

Then there’s people like you who create them.

Back in the day, writers would need to wait until an agent decided to invest their time in them. The book proposal was your calling card. This is what you’d pitch, and still do, in order to get that book angel who will then transform your ideas into a deal.

Then social media came along and f*cked it all up. Sure, having the goods still matter but they’re on equal playing ground with your social media numbers. Before you nod your head in frustrated agreement, let me tell you one thing…this shift is a GREAT THING!

Now you can bypass the pitching process and publish yourself.

What has also changed are the resources available to be your own publisher and for you this is PERFECT! Before you’d have to rely on gatekeepers to give you access. Now, you give yourself access.

I work with self-starters, like yourself, who are ready to tell your stories in your own way and on your own terms!

Self-publishing is much more than that novel you wrote after watching the first Twilight movie and figuring that OBVIOUSLY anyone can do this, or so I hear. #Shhhh

Even the word “book” can represent a number of different layouts and formats. There’s a workbook, a guide, a planner, a journal, a diary…you get the idea. But why stop there? You can also self-publish your own tarot, oracle, and affirmation card decks.

The possibilities are endless.

Simply Published was created to give you
Creative Design and Technical Support Services
to launch your next printed book with style and ease.

does this sound like you…

I have a SIGNATURE PROGRAM and want to scale how I offer my expertise.

I am pretty knowledgeable in my field and I want to DIVERSIFY HOW I PACKAGE MY MOJO.

I can talk for hours about my niche topic and I’m ready to REACH A WIDER AUDIENCE.

I’m pretty good at teaching my craft and my work is UNIVERSALLY RELEVANT.

I don’t want to just sell my services. I want to MAKE A MEANINGFUL IMPACT.

I’ve tapped into something special and I want the world to EXPERIENCE MY STYLE OF MAGIC.

I want to leverage my published books for SPEAKING OPPORTUNITIES.

I am ready to position myself as a THOUGHT LEADER who knows her ‘ish like a seasoned pro.

I want to show up in the world with PASSION AND PURPOSE so that I’m exceeding my potential as someone who’s been given a gift to share with others.

It's time to give your brand + business
and create an engaging relationship with your audience beyond the website and social media.

Books are NOT going anywhere because products will always be evergreen.

For all the attention on digital and virtual, there’s still something very special and intimate about holding a book or deck in your hands.

People still read and mysticism is the new black.

There’s a book for every niche, audience, topic, specialty, and brand. Whether you’re creating a workbook for your coaching program or a guide walking your audience through their awakening, having that guidance and encouragement in printed form means something.

Don’t get caught up in the logistics. That’s where I come in.

Focus on your mojo, your special blend of magic, and let me work on bring it to life.

This is your chance to create something that will serve as your legacy to your message and your purpose. Let’s make it cute, pretty, professional, and stylish!

Who is this for?

If you’ve considered scaling your business
and diversifying how you deliver your magic to your audience,
then publishing your own book and/or card deck is perfect for you!

sell your book in boutique
use your card deck as part of your client practice
lead seminars with your workbook
promote your guide on local news shows
leverage your planner within your courses
among others…

The Simply Published Process
is designed this to be as simple and stress-free!

We’ll discuss timeline and the details for your book and/or deck when we connect.

Below is a general flow of what to expect with the process.


  • DESIGN STRATEGY SESSION to discuss your brand aesthetics, style preferences, layout and format for the book and/or deck. In this call we will also review design elements and examples of other books and decks for inspiration and creative direction.
  • BRAND VOICE SUPPORT to give your book and/or deck a cohesive tone that looks and sounds like you. This includes but is not limited to finessing the words and sentence structure of your existing outline and copy.
  • MULTIPLE FORMAT SETUP including PDF for easy downloads as well as ebook format for Kindle, in addition to the printed version.
  • Tech support for PRINTING PROOF COPIES so that you don’t have to worry about uploading issues and coordinating with the printer staff, if needed.
  • SOURCE FILES so you can update the book and/or deck as needed to enhance future editions, modify them for different audiences, or translate them into other languages.
Ready to Create Something Awesome?
Check out the books and decks I've created and self-published.
Your Investment:



The average time, from start to finish, is approximately 3 months.

This price is PER book or deck and it includes time for writing, preparing your template, formatting the pages, designing the interior and cover, and finalizing the book and/or deck. Factor in time for design proofs to get printed and shipped, and you’ll find this process can take a while.

Once we speak, a timeline will be discussed to see if it’s realistic. We’ll also review whatever assets you may have ready and I’ll also review any materials you have already written.

This will be calculated into a final timeline so that we’re both on the same page about expectations and deliverables.

Once you’re good to go and ready to get started, you’ll be asked to select a payment option to secure your spot in my schedule.

Super simple, right?!

So click below to get on my calendar. We’ll hop on a quick call, discuss your brand and answer Qs about what we can realistically co-create together.

Interested in learning more? Let's hop on a quick call.

Schedule your free call with me

Ready to Dig Right In?!
Preview sample interior pages for
Design, Layout, and Formatting Ideas.
Frequently Asked Questions
What if all I have is an idea?

No worries! If all you have is a vision then contact me about bundling the creative brand strategy sessions with this package and we’ll work together to bring your vision to life.

I want to write a novel. Is this for me?

Not really. This package is primarily for those who want to package their expertise into a book that can be leveraged with their existing offerings such as courses, programs, workshops, etc. My specialty is workbooks, guides, journals, diaries, and planners. If you’re looking to write the next best selling memoirs then this package may not be for you.

Schedule your free call with me to discuss your book idea and we’ll figure out together if this is the right fit for you.

Do you do all the designs?

Yes, sort of.

I do the cover design for your book and the interior layouts, which can be styled to match your brand’s vibe. I use a combination of royalty-free stock photos and graphics. I do not do custom illustrations. Keep this in mind if your design specifications require custom artwork.

Do you assist with marketing strategy?

This package is for the creation of your book and/or deck. If you are interested in more comprehensive strategy support, check out the creative brand strategy sessions and ask me bundling these two packages together.

Also, if you are interested in a website for your new book and/or deck, I offer a web design intensive that can also be bundled with this package.

Who do you use for printing?

For my books, I use Lulu Xpress and for my decks I use Make Playing Cards. Both are print-on-demand services. In the past I’ve used Blurb, which is also a solid print-on-demand option for books.

I have not used Create Space, however I am familiar with the platform.

Do you provide support after the book and/or deck are published?

If you would like additional support such as pricing strategy, marketing ideas, selling online, and/or distribution strategies then you’ll want to bundle the creative brand strategy sessions with this package.

What about copyrights?

Because I am not a lawyer I cannot and won’t give you advice on how to legally protect your work. I will say that a simple Google search for the copyright office will offer a ton of information and insights into the process of copywriting your printed work. The short answer: consult with a lawyer.

Do I need an ISBN number?

Do you need one? No. Do you want one? Maybe. To sell on ecommerce platforms like Amazon and Barnes and Noble, they will require an ISBN number. Platforms like Blurb and Lulu will assign you one for free. You can also purchase your own online.

ISBN numbers are like tags for your books and/or decks so if you have one book but it’s in softcover, hardcover, Kindle, and PDF then you will need 4 different ISBN numbers – one for each format of the book.

Let's Do This!!
Select a payment option and get ready to make some magic!
Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

span style=”color: #c24386;”>Angelica Perez-Litwin –

Boni Candelario –

Bren Herrera –

Christine Gutierrez –

Corinne Zupko –

Courtney Peikes –

Danielle Holdman –

Darin Michelle –

Destiny Saldivar –

Fay Andreola –

Haris Melendez –

Joselyn Martinez –

Jaqui Rodriguez –

Lisa Velasquez –

Lisbeth Coiman –

Loni Markman –

Lorenia Henriquez –

Maria Lopez –

Marlene Pratt –

Mayling Kajiya –

Michele Occhino –

Monica Barnett –

Nora Diaz-Bretherton –

Patty Staco –

Psalm Isadora –

Riva Nyri Précil –

Rosa Alonso –

Tachelle Shamash Wilkes –

Yesi Morillo-Gual –

What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of