Permission to


Spend the next few months self-publishing your expertise, positioning your thought leadership, and diversifying your offerings.

Permission to Publish is for


Coaches, Thought Leaders, Creatives, and Healers

align their magic with profitability & make an impact.

You already have everything you need to shine & thrive.

Your creative genius is not a coincidence. It’s by design. You are intentionally where you need to be and everything you’ve ever done was to prepare you for this moment.

Whether you’ve always dreamed of being an author or you’re just looking to diversify your business model, having a published product helps position your authority with the people who need to hear your message.

Your blueprint, workbook, planner, guide, or journal is a calling card for your magic. It allows you to create a structure with your creative genius and serve as the mentor or muse who walks others through their transformation journey.

Have you considered using a book to consolidate your knowledge and centralize your talents in a published form to scale your offerings and diversify how you monetize?

I’m not here to convince you that a book is for you. If you are reading this, then you’ve already entertained the idea. I am also not going to prepare you for the process of traditional publishing.

What I am passionate about is demystifying the path of self-publishing for those who don’t want to wait for an agent or publisher to give them permission.

In this program, we’ll co-create your next workbook, guide, journal, or planner so you can diversify how you monetize your expertise.


» Publish your first, second, or tenth book
» Position your expertise as an authority
» Make your expertise accessible to a global audience
» Explore public speaking opportunities
» Create a book that introduces you to new markets

Your Enrollment Includes:

Brand Intake Assessment
You will answer Qs about your brand, business, and vision so I can better understand how to support you while we work together.
Seven Consultation Sessions, via Zoom
We will meet for 90 minutes to organize your brand + business. Come prepared to take notes. Your sessions are recorded and the replays will be emailed to you.
Creative Writing Support
You will get hands-on storytelling recommendations and guidance as you create content for your website, email campaigns, and social media posts.
Unlimited Virtual Coaching via Voxxer
Reach out anytime you have Qs, want feedback, need recommendations, or are conflicted about a decision. I am available to you in between sessions.
Accountability Follow Up Session
We will reconnect three weeks after your last session to address any lingering Qs and track your progress. Use this session to get further clarity or recalibrate your efforts.
Instant Access to a Dedicated Portal
Login to a private area to schedule your sessions, complete your intake assessment, and download your materials: worksheets, audios, and videos.

What to Expect

Session One

Book Brainstorm Intensive

This virtual session is 90 minutes and is recorded via Zoom.

The focus of this session is to create a timeline for your book development & launch.

It will *ALWAYS* takes longer than you plan, so let’s sit down and brainstorm the most practical approach to developing and launching the first edition of your next book.

It’s never just the writing that takes time. Formatting pages, outlining the chapters, and making your takeaways catchy and concise is time-intensive. You don’t have to do it all alone!

What we will discuss during your session:

» Organizing your body of work
» Outlining your book idea
» Scheduling the deliverables

Session Two

Bespoke Audacity

This virtual session is 75 minutes and is recorded via Zoom.

The focus of this session is to consolidate your expertise and structure the foundation of your book.

You don’t need to reinvent the wheel. You’ve already got a dope book inside you, and I’m willing to bet that you’ve been secretly writing it over the past few years.

We will curate your body of work, so your book is evergreen. No one is stopping you from writing a gazillion books, but for now, let’s hone in on one that you can knock out of the ballpark.

What we will discuss during your session:

» Consolidating your expertise
» Creating your signature framework
» Outlining your key takeaways

Session Three

Initial Draft Review

This virtual session is 90 minutes and is recorded via Zoom.

The focus of this session is to review & modify the first version of your book.

Because this is a co-creation process, you will have time to write your book while I work on creating the skeleton for the book itself.

We will be tethered at the hip for the duration of our time together, so this won’t be the first time we review the book, but this is the first official session to make strategic modifications.

What we will discuss during your session:

» Finessing your storytelling
» Aligning the writing with page formatting
» Revising the tone and direction, as needed

Session Four

Printable Draft Review

This virtual session is 90 minutes and is recorded via Zoom.

The focus of this session is to finalize the printable draft of the book.

Don’t overthink your book. It’s better than you think it is, and I’m here to help guide you through going from idea to finished product.

There’s only so much we can do by looking at our screens. We need to see how the book lives in printed form so we can make the edits that enhance your already dope book.

What we will discuss during your session:

» Editing the book for grammar
» Finalizing the interior page design
» Updating the interior page formatting

Session Five

Prepare to Launch Strategy

This virtual session is 90 minutes and is recorded via Zoom.

The focus of this session is to shift gears and prepare your brand for the book.

While the book is sent to the printers for proofs, we will reconnect about how this finished product fits within your overall strategy.

You don’t need a finished book to start buzzing it. We will set up the sales page, assess platforms for selling your book, and discuss pricing options.

What we will discuss during your session:

» Outlining book pricing, marketing, and distribution
» Setting up a book sales page on your website
» Configuring the platform to sell your book online

Session Six

Published Book Celebration

This virtual session is 90 minutes and is recorded via Zoom.

The focus of this session is to close the *chapter* on your book development journey.

You’ve got a finished product…congrats! Now what? The work has only begun. Creating opportunities for your book is easier when it’s already published.

Who you were at the start of this journey is not the same person you are now, so let’s recalibrate your energy and wrap up the strategy for your vision.

What we will discuss during your session:

» Finalizing pending deliverables
» Practicing your elevator pitch
» Scheduling an accountability check-in call

Session Seven

After the Launch Strategy

This virtual session is 90 minutes and is recorded via Zoom.

The focus of this session is to check-in and identify untapped opportunities for your newly published book.

Your book won’t sell itself. I mean, it kind of will but won’t. So let’s give your book the space it needs to grow, evolve, and connect.

What we will discuss during your session:

» Identifying ways to expand your reach
» Integrating feedback from customers
» Outlining potential opportunities to scale

Session Eight

Accountability Check-In

This virtual session is 45 minutes and is recorded via Zoom.

Once you’ve created your book, it’s time for you to work your magic. We’ll stay connected for one month so that you’re not completely alone as you initiate the next steps for your brand and business.

I am also available for unlimited coaching if you have additional Qs, want feedback, need recommendations, or are conflicted about a decision. 

Select Your Enrollment:

Payment Plan

Three monthly
payments of



Pay in Full

One time
payment of


My name is Vicky and I am a

Brand Strategist & Storyteller


I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to organize their strategy, monetize their expertise, and diversify their offerings with self-publishing. I am also the creative genius behind the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands, including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

I also write the weekly newsletter #InboxConversations, where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.

Where You May Have Seen Me

Where You May Have Seen Me
What Others Have To Say About Me…

Vicky Ayala’s extraordinary talent is her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.

Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital