Mondays at 8pm EST / 5pm PST from
October 19 Through November 23
You want structure, focus, and organization but it’s not as simple as you initially thought it would be. Let me guess, you started with a website, social media profiles, and you hit the ground running with ambition and all that #LadyBoss drive…but things are not working out how you’d like.You don’t just need a strategy, you need to build a foundation with intention and purpose so that all the moving pieces seamlessly come together. Let’s join forces, virtually speaking!, to organize your creative genius so that you have the structure you need to build your digital empire, big and small.
Success is the intersection of personality, passion, and profit.
I am the savvy & clever BFF you never knew you always needed because I use my mojo to help you…
- overcome imposter syndrome
- recover from bouts of analysis paralysis
- weed through information overwhelm
- manage entrepreneurial chaos
- identify your zone of genius
…so that you are tapping into your own personal blend of magic and showing up online as the best version of yourself.
Create Structure and Manage Your Strategy
so you can monetize your expertise with ease and sustainability.
does this sound like you...
I have no idea WTF I’M DOING on social media, my website, content creation, or with email marketing.
I know I should be BUILDING MY LIST but I need direction on how to start.
I am PASSIONATE ABOUT TOO MANY TOPICS and I’m not sure if I should pick one.
I know my ZONE OF GENIUS but need a game plan for leveraging it.
I know my ‘ish but I lack the structure to EXECUTE WITH EASE & CONFIDENCE.
I’d love to MONETIZE MY BANKABLE SKILLS without compromising my integrity.
I am OVERWHELMED by all the content available online about building my brand and business.
I am ready to make a change and pivot towards what WHAT LIGHTS UP MY SOUL.
Organize Your Creative Genius
is a 6 module virtual program that
ADDRESSES THE 4 CORE AREAS
WHICH ARE AT THE FOUNDATION OF YOUR HOLISTIC BRAND STRATEGY.
ISN’T IT TIME TO GET YOUR BRAND ORGANIZED SO THAT YOU CAN
AMPLIFY YOUR MESSAGE,
MONETIZE YOUR EXPERTISE,
AND CONNECT WITH THE PEOPLE
WHO NEED YOUR MAGIC THE MOST?
Rome wasn’t built overnight, and it sure as hell wasn’t built alone.
I bet you’re wondering who this program is for, right?
I created ORGANIZE YOUR CREATIVE GENIUS
so you can have the guidance and support
to cultivate your brand and monetize your expertise!
Organize Your Creative Genius
was created for the following…
who want to build their online business and need structure to organize their services, programs, and content creation.
who launch special initiatives and need support with harnessing their unique brand voice and organizing their digital game plan.
who have established brands and need guidance with consolidating what they have to create the foundations for their empire.
who have a conscious driven business and need a strategy that allows them to build their brand with personality, purpose, and soul.
What to Expect When You Enroll…
Weekly Zoom Sessions
We will connect each week for 75 minutes to work through the materials for each module. These sessions are a perfect time to ask Qs and get hands-on support from me.
Your program modules will be available via a dedicated online portal, where you can access the recorded Zoom sessions and program worksheets, whenever you want to revisit the materials.
Spend 30 minutes, a few hours, or dedicate a weekend to doing the work with PDFs that help guide you through the modules. You will receive these PDFs prior to each Zoom session.
Virtual Office Hours
Each week, I will be available for private sessions (15-min. max) so you can ask specific Qs and get virtual support to integrate the program materials with your brand & business. These are available on a first come, first serve basis.
3 weeks after the last session, we will reconnect to discuss your progress, troubleshoot any challenges that are keeping you stuck, and identify next steps so you can continue to thrive with your brand & business.
As a Website Bruja and Brand Whisperer,
I teach you how to stand in your truth & embrace your authentic voice
so you can show up online as the best version of your self.
INSTEAD OF KEEPING UP WITH THE JONES, I SHOW YOU HOW TO DO IT YOUR WAY.
The reality is there may not be a model for you to emulate. You will need to set the mold, which you can totally do,
once you have the clarity, confidence, and courage
to execute with consistency.
Monday, October 19 at 8pm EST / 5pm PST
IN THIS MODULE, YOU WILL LEARN HOW TO CONDUCT A BRAND BREAKTHROUGH AND IDENTIFY OPPORTUNITIES FOR YOUR BRAND DEVELOPMENT.
Who you are IS your competitive edge. There are more than enough self-assessment tools to go around and you should totally take advantage of the insights you can get from doing a deep dive into your self.
You are a work in progress. Passions change. Goals shift in a new direction. Your purpose can pivot as you evolve. Self-mastery isn’t a destination.
Empowered self-mastery is your journey and we’re going to identify how you can reflect + realign + readjust your strategy as often as you need to do.
I will show you how to do a very very basic review (think 101 level) your natal chart, pinpoint your strengths, dissect your magic, and hone in on how to better express your sacred brand.
Clarity is the first step towards success because it gives you a crystal clear vision for who you want to be, how you want to show up, and what you need to do in order to get from point A to B…and beyond.
Secret Sauce Strategy
Monday, October 26 at 8pm EST / 5pm PST
IN THIS SESSION, YOU WILL IDENTIFY WAYS YOU CAN LEVERAGE YOUR SKILLS TO GENERATE INCOME.
Real talk: let’s dish about the pink elephant in the room…$$$. You didn’t get into this hustle to have a glorified hobby. You’re in it to win it, aka monetize your magic.
At this point in the game, there are a ton of others doing what you do and you’re wondering if there’s even room for what you have to offer, amirite?!
Imagine if there were only one doctor in your town, city, state, or country?! That sounds pretty bat$hit right?
Monetizing your brand isn’t about conforming who you are to fill a void. It’s about shining with your magic so you attract the right customers.
I know it’s easier said than done. In my experience, the issue isn’t about what to monetize but how to make it work.
You are already bankable. Don’t let the experts convince you that you need to “stay in your lane” with your monetization strategy. They’re banking on you staying out of their lanes for a reason.
Monday, November 2 at 8pm EST / 5pm PST
IN THIS SESSION, YOU WILL OUTLINE HOW TO EXPRESS YOUR BRAND VOICE WITH INTENTION.
Let’s have a heart-to-heart. You’re perusing this sales page for a reason. Something about “brand voice” resonates with you. Either you think you’re a $hitty writer or you feel like you’re not expressing the best version of you, your brand, and your business.
You want to “fix” that because storytelling is all the rage, or so you read on whatever blog got your attention.
Here’s the thing…you’re already a great storyteller.
What you’re struggling with identifying how to strategically position your story so you can captivate and engage the right audience. You are here. You’ve taken the first step towards expressing the best version of YOU.
Showing up is the first step. The second (or 3rd, 4th, and 5th) step is being intentional about how you take your story and reposition the parts that will resonate with your ideal customer.
You’ve heard of “pain points” and, while yes there’s some value in understanding that approach, I teach you a different perspective that allows you to connect with your audience by tapping into their emotional cues.
Monday, November 9 at 8pm EST / 5pm PST
IN THIS SESSION, YOU WILL OUTLINE EMAIL OPT-IN OFFERS, LEAD MAGNETS, AND SEQUENCES.
Email is intimate when you treat it as such. Social media is public. There’s nothing sacred about that form of communication. Your website is one way to create a memorable brand experience but it’s missing one-on-one interaction. Email is personal, private, and conversational.
This is your opportunity to replicate the one-on-one engagement with people who want to engage with you and buy what you have to offer.
Email marketing is about fostering a relationship with those who want you to put a ring on it.
It doesn’t start and stop with that cute opt-in offer. The sequences you organize should align with the flow of how you want others to experience your brand. It’s a conversation.
Email marketing is initiating and nurturing the relationship you have with your audience, customers, and clients. This is how you stay top of mind and show your subject matter expertise. So let’s talk about how you can create an email strategy that scales with your vision.
Monday, November 16 at 8pm EST / 5pm PST
IN THIS MODULE, YOU WILL BRAINSTORM TOPICS AND LEARN ABOUT BATCHING SO YOUR BRAND IS TIMELY AND RELEVANT.
What are you talking about? When you’re online, the last thing you want to do is sound like everyone else. You are NOT like everyone else and the best way to convey this is with your content. The key to establishing consistency is creating a strong storytelling strategy so let’s get you on track.
Content creation can get overwhelming when you don’t know where to start or what to do.
You are already creative, so let’s amplify your expertise and showcase your magic!
Whether we’re talking about IGTV, email newsletters, or a podcast – your content creation strategy needs structure and focus so that you’re positioning your brand + business to stand out from the pack.
Plan for the next 30 days, 3 months, or a full year. There is more than one way to position your brand with content. Hone in on the medium that would best represent your skills and start from there.
Create from a place of passion with an emphasis on quality so that you’re putting on content that reflects your competitive edge. You don’t need to create daily but you do need to create consistently.
Monday, November 23 at 8pm EST / 5pm PST
IN THIS MODULE, YOU WILL CREATE A BRAND STYLE GUIDE AND SUPPORTING VISUALS FOR YOUR WEBSITE, SOCIAL MEDIA, AND EMAIL MARKETING.
Not everyone needs an expensive custom site. Sometimes you just need a site that looks good and plays up your strengths. But I get it. The FOMO (fear of missing out) is strong online. You start looking at other websites and before you know – poof – there comes a strong case of design envy.
Your digital brand will never be “PERFECT” because that doesn’t exist. What does exist is polished, stylish, professional, and functional.
With a stylish font, dope graphics & kick-ass copy you can have a brand that looks like it’s worth a million bucks.
It doesn’t start and stop with that cute opt-in offer. The sequences you organize should align with the flow of how you want others to experience your brand. It’s a conversation.
Your website is your digital home and it’s time to invite the right people over. Stop wondering how to tell your story, what plugins to download, where to find quality graphics, and which colors and fonts match your brand style.
Learn how to visually shine without compromising your passion, personality, or profitability.
is where you can cultivate a
HOLISTIC BRAND STRATEGY
authenticity, creativity, and intuition.
Get on-demand training and learn how to...
- IDENTIFY YOUR COMPETITIVE EDGE
- LEVERAGE YOUR PASSIONS
- ENHANCE YOUR STRENGTHS
- SELL SERVICES + DIGITAL GOODS
- ORGANIZE YOUR OFFERINGS
- EXECUTE YOUR BRAND STRATEGY
- PICK THE RIGHT VISUAL GRAPHICS
- WRITE MEANINGFUL CONTENT
- CONNECT WITH YOUR AUDIENCE
- MONETIZE YOUR EXPERTISE
- PLAN YOUR NEXT LAUNCH
- SHOW UP WITH CONFIDENCE
- CONFIGURE OPTIN LOGISTICS
- PACKAGE YOUR MAGIC
or make 2 monthly payments of $375
This virtual program starts on Monday, October 19 and runs through November 23.
Frequently Asked Questions
I AM A NEWBIE TO BRANDING AND ENTREPRENEURSHIP. IS THIS SESSION FOR ME?
Yes. This session works for newbies, those at a cross roads, and seasoned pros. How you tell your story will evolve and this program will give you a strong foundation for showing up with intention.
I AM HAVING A BIT OF AN IDENTITY CRISIS AND DON’T KNOW WHAT I WANT TO DO. WILL THIS SESSION HELP?
No worries! Breakthroughs are often disguised as breakdowns. We’ll work through your thought process to identify what you really want to do and create a road map that aligns you with that new vision.
HOW SOON CAN I EXPECT TO MONETIZE MY NEW BRAND?
This program is designed to help give you the blueprint for how to work your strategy. The timeline for monetizing depends on your brand & business.
WILL I STILL HAVE ACCESS TO THE MATERIALS AFTER THE PROGRAM ENDS?
Absolutely! This program will run as a group during the fall and then be made available as a self-study program. You will have lifetime access to this program including any additional materials that may get included.
My name is Vicky Ayala
and I am your quirky brand strategist
Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.
It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.
Where You May Have Seen Me
What Others Have To Say About Me
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com