upgrade your hustle & embrace your authentic self because

who you are is your competitive edge!

My name is Vicky and I am a creative brand strategist & visual storyteller for multipassionate entrepreneurs.

I help you figure out how to identify your “why” so that you’re focused and aligned with that “thing” that your competitors can’t replicate…YOU.

Together we work together to organize your creative genius so that you have the structure you need to build your digital empire, big and small.

Success is the intersection of personality, passion, and profit.

I am the savvy & clever BFF you never knew you always needed because I use my mojo to help you…

  • overcome imposter syndrome
  • recover from bouts of analysis paralysis
  • weed through information overwhelm
  • manage entrepreneurial chaos
  • identify your zone of genius

…so that you are tapping into your own personal blend of magic and showing up online as the best version of yourself.

Organize Your Creative Genius was created to help you
Get Clarity, Confidence, and Courage
to manage and launch your online brand, with personality & style.

does this sound like you…

I have no idea WTF I’M DOING on social media, my website, or with email marketing.

I know I should be BUILDING MY LIST but I need direction on how and where to start.

I am PASSIONATE ABOUT TOO MANY TOPICS and I’m not sure if I should just pick one.

I know my ZONE OF GENIUS but need a game plan for leveraging it.

I know my ‘ish but I lack the structure to EXECUTE WITH EASE & CONFIDENCE.

I’d love to MONETIZE MY BANKABLE SKILLS without compromising my integrity.

I am OVERWHELMED by all the content available online about building my brand and business.

I am ready to make a change and pivot towards what WHAT LIGHTS UP MY SOUL.

I want to elevate my brand but I need GUIDANCE, SUPPORT, AND AN OCCASIONAL EAR TO VENT my frustrations during bouts of overwhelm and emotional insecurity about pursuing this whole “passion as a business” thing.

Organize Your Creative Genius
addresses the 4 core areas
that are at the foundation of your creative brand strategy.
Isn't it time to get your brand organized so that you can

Rome wasn’t built overnight, and it sure as hell wasn’t built alone.

Yet here you are, thinking about how you can build your own (small or large) empire, all by your ambitious self.

Sure you may outsource a few graphics and micro-manage that virtual assistant,
who (let’s be honest) can’t seem to quite “get” you.

And yet, you find that even with
ALL of your sweat equity and sleepless nights,
there’s still so much left to be done before you can claim your victory.

What if you had a fairy godmother for your brand?

What if someone gave you the resources and tools to develop a brand strategy that makes the most sense for who YOU are?

As a website bruja and brand whisperer,
I teach you how to stand in your truth & embrace your authentic voice
so you can show up online as the best version of your self.

Instead of keeping up with the Jones, I show you how to do it your way.

The reality is there may not be a model for you to emulate.

You will need to set the mold, which you can totally do,
once you have the clarity, confidence, and courage
to execute with consistency.

Who is this for?

was created for the creator who wants to bring their ideas to the world,
the free spirit who wants to create freedom in their lifestyle,
the go getter who wants to build an empire,
and the nurturer who wants to share their message with the world.


who want to build their online business and need structure to organize their services, programs, and content creation.


who launch special initiatives and need support with harnessing their unique brand voice and organizing their digital game plan.


who have established brands and need guidance with consolidating what they have to create the foundations for their empire.


who have a conscious driven business and need a strategy that allows them to build their brand with personality, purpose, and soul.

Walk away learning how to...













During this session,
WE WILL OUTLINE how to express your brand voice with intention.

We will dissect your story so that you’ll pulling out the gems and leaving behind the pieces that are WAY too TMI. Balance your story so you’re giving enough without selling your soul.

In this section you will focus on your brand voice.

a brand dictionary so you
can hone your voice.


a personal brand


your top 3 speaking points
for talks, workshops, and seminars.


During this session,
we will identify the different ways you can leverage your skills to generate income.

Whether you’re offering a group program, home study course, live event, year-long membership, or private services – we’ll work on making it a one-of-a-kind experience.

In this section you will focus on your money maker.

the blueprint for
one signature offering.


your offering with
PDFs, resources and logistical details.


your offering into
modules and/or sessions.


During this session,
we will organize your email opt-in offer and sequences.

Cultivate your tribe by building a list with potential clients and customers. Learn how to automate the process so that you’re creating a memorable brand experience.

In this section you will focus on your lead generation.

your lead magnet
email opt-in offer.


the email marketing
funnel sequence.


your free offer,
delivered as PDF.


During this session,
we will create the blueprint for your next launch.

Put the elements in place to so you can launch a marketing campaign for your program, e-course, new product, or any offering that you intend to make $$ from.

In this section you will focus on your launch planning.

a launch calendar with
your marketing game plan.


your launch materials,
including promo graphics.


your marketing tactics to
execute across social & email.


During this session,
we will brainstorm and plan topics and themes so your content is relevant.

Just because you build it doesn’t mean they will come. You have to consistently dangle a carrot so you’re pulling in your audience & leveraging opportunities to convert, year round.

In this section you will focus on your content calendar.

an annual content calendar
with relevant themes.


your brand storytelling across
social media, email, and blogging.


topics for the next
3-6 months.


During this session,
we will create a brand style guide & supporting visuals.

The design process is always last. Once your brand message, voice, and digital offerings are organized you can enter the design phase with clear intentions so you can optimize your graphics for maximum conversion.

In this section you will focus on your website & social media designs.

visuals to match your
personal brand style.


a visual storyboard for
social media engagement.


landing & sales pages
for your offerings & email opt-ins.

Enrollment is closed until 2019.
Get on the list and be notified when this program is re-launches.

as a bonus
you will also get the following...

Organize Your Creative Genius workbook

You will get your own official workbook with writing prompts and activities to outline your brand & business.

This 200+ page book covers material for the following modules:

  • Brand Voice Clinic
  • Bankable & Monetized
  • Inbox Engagement
  • Launch for Profit
  • Content Strategy
  • Visual Storytelling

Use this workbook by yourself or bring some of your chicas to create a mastermind because birds of a feather help build awesome brands together!

This soft cover workbook is available as a print on-demand. Allow several days for printing and delivery. You will be notified once the workbook has shipped to you.

Preview & Sneak Peek
Take a look inside the workbook
Frequently Asked Questions
Is a custom web design included?

No. As a retired designer-for-hire, I will not be designing your creative digital masterpiece. If we work 1:1, I can refer you to some dope designers who have the skills to bring your visual brand to life.

I am a newbie. Is this program for me?

If you are completely new to entrepreneurship and have no idea where to start then this program may be too accelerated for you. Ideally you should have an idea of who you are and what you want to do so that you can leverage the materials in this program to execute.

I am at a crossroads. Is this program for me?

If you are transitioning in your brand + business, then this program can give you the structure for executing your shift. If you’ve been in the game for a hot minute then you’re pretty adept to personal branding concepts and I’m sure you’ll rock it out with this program.

What if I need more support?

If we work 1:1, you will get 2 months of unlimited email support after your last session.

Use this time to ask questions, get a second opinion on whatever you’re working on, ask for feedback with your newsletter, etc.

If you need to vent about an issue you’re dealing with then we can also hop on a quick 15 minute call to talk it out.

Can I just purchase the workbook?

No. The workbook is exclusive to those who sign up for the Organize Your Creative Genius program.

The workbook was created to support the 1:1 work and for the time being it will stay as such.

Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

Angelica Perez-Litwin – latinasthinkbig.com

Boni Candelario – bonicandelario.com

Bren Herrera – brenherrera.com

Christine Gutierrez – christineg.tv

Corinne Zupko – acimindfulness.com

Courtney Peikes – jacboutique.com

Danielle Holdman – danielleholdman.com

Darin Michelle – darinmichelle.com

Fay Andreola – tellstyle.com

Haris Melendez – harismelendez.com

Joselyn Martinez – joselynmartinez.com

Lisa Velasquez – lisatalkslove.com

Lisbeth Coiman – lisbethcoiman.com

Loni Markman – lonimarkman.com

Maria Lopez – yogiando.com

Marlene Pratt – casalatina.com

Mayling Kajiya – girlu.com

Michele Occhino – bradleyandbarnett.com

Monica Barnett – blueprintforstyle.com

Nora Diaz-Bretherton – casalatina.com

Patty Staco – pattystaco.com

Psalm Isadora – psalmisadora.com

Riva Nyri Précil – lovenyri.com

Rosa Alonso – rosaalonsodigital.com

Tachelle Shamash Wilkes – femmixx.com

Yesi Morillo-Gual – yesimorillogual.com

What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com