Monetize Your Expertise

Me + you, for 2 months, creating the structure you need to leverage your expertise and launch your online business.

Align Your Bankable Brand with a Sustainable Strategy.

What if YOU are the secret sauce for the success you are reaching towards?

I’ll let you in on a little secret…there’s no magic formula for rocking the entrepreneurial journey. Everyone’s strategy is different because everyone’s magic is different. There is no one road to success and no, you don’t have to “stay in your lane” to get where you want to go.

A blueprint can only get you so far. You are the X factor and that’s what gives your strategy the mojo it needs to go the distance.

In this 2 month program, we’ll put together the pieces of your brand strategy so you can have the structure and systems in place to monetize your expertise.

The goal of this program is to organize your creative genius and setup the platforms and automations you need to manage a thriving online business.

Just because you can doesn’t mean you should do it all by yourself so let’s create a strategy that you can support with ease and scale your brand whenever you are ready to evolve your hustle.

This program is ideal for those with an existing brand & business who want to create a signature offering, configure the platforms to support their new offering, and align their passion, purpose, and personality with profitability.

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Are You Ready to

Monetize Your Expertise?

We’ll connect weekly for 2 months to organize your brand strategy and streamline your online business. This program is great for those who want to clean up their digital presence and create a signature offering.

I specialize in brand strategy for soulful women who are driven to share their gifts.

It’s called magic because that’s what you are. We will focus on strategy and monetizing your expertise.

What if you could create an online business without compromising on your unique brand?

You don’t have to follow trends when creating an online business. Gone are the days of looking and sounding like everyone else. Your brand is your imprint in the world and how you leave your mark is what makes you irreplaceable.

This program is ideal for:
  • Soulful and spiritual service providers who want to launch their signature offering
  • Side hustlers who want to leverage their personal brand to build an online business

This is your opportunity to monetize your magic, leverage your bankable hustle, automate how your digital presence, and align your personality with profitability.

Program Overview

Monday, April 20 at 8pm EST

Brand Breakthrough

In this 75-minute call, we will do a review of your current brand and create a roadmap for positioning your brand competitively in your niche.

Monday, April 27 at 8pm EST

Create Your Secret Sauce

In this 75-minute call, we will identify your signature formula and methodology for delivering your goods in a way that only you can.

Monday, May 4 at 8pm EST

Monetize Your Expertise

In this 75-minute call, we will devise the business model that integrates a combination of digital goods, products, and/or 1:1 services.

Monday, May 11 at 8pm EST

Manage Your Workflow

In this 75-minute call, we will organize your routines so you have the systems and structure in place to manage your brand presence.

Monday, May 18 at 8pm EST

Visual Design Overview

In this 75-minute call, we will review your brand presence and identify the areas where you can elevate your website and social profiles.

Monday, May 25 at 8pm EST

Integration Support

In this 75-minute call, we will review your brand progress and address any lingering tweaks you need to make with integrating your strategy.

May 26 through June 7

Unlimited Email Coaching

For 2 weeks, you will receive ongoing support, via email, to answer any Qs, address any challenges, review any copywriting, and troubleshoot tech issues.

Monday, June 8 at 8pm EST

Accountability Check-In

In this 75-minute call, we will review your progress and identify next steps so you can manage a sustainable and bankable brand strategy.

What You Can Expect When You Enroll in this Program.


Brand Audit

After you enroll in this program, you will be directed to complete an intake form so I can learn more about you, your brand, and your big picture vision.


Recorded Sessions

We will meet, virtually via Zoom, and each session will be recorded. You will receive access to these recording via a dedicated portal.


Email Coaching

For the duration of your time with me in this program, you will receive unlimited email coaching. Use this time to ask Qs and get feedback on your content.


Worksheets & Access to Digital Goods

You will receive a guide with worksheets and checklists to help you stay on track and focused in between sessions.

You will also receive access to all digital books so they can serve as both inspiration for your brand and as resources to help guide your entrepreneurial journey.

Your Investment


Frequently Asked Questions

How is this different from your other strategy sessions and coaching?

This program is designed to consolidate your efforts over the course of 2 months. In this program, we’re creating your unique methodology so that you have a solid signature offering. We’re also doing a little bit of everything from content planning to auditing your visual designs. In this program, I am very hands on with helping you create what you need to monetize your magic.

What do I need to have ready in order to work with you?

If you are brand new to the entrepreneurial journey, this program may be too much information for you. This program was created for those who already have a brand presence and want to take it up a notch.

Who exactly is this program for?

This program is best suited for service providers including but not limited to coaches, consultants, graphic + web designers, spiritual healers, and therapists. I specialize in working with multi-passionate entrepreneurial women who want to leverage their passion and monetize their expertise in an authentic and sustainable way.

If you’re not sure about what your brand is, schedule a 15-minute brand clarity consultation.

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of