digital game plan
stylish and functional website
creative and personable brand voice
tech geek logistics
Rome wasn’t built overnight, and it sure as hell wasn’t built alone.
Yet here you are, thinking about how you can build your own (small or large) empire, all by your ambitious self.
Sure you may outsource a few graphics and micro-manage that virtual assistant,
who (let’s be honest) can’t seem to quite “get” you.
And yet, you find that even with
ALL of your sweat equity and sleepless nights,
there’s still so much left to be done before you can claim your victory.
Does this sound like you…
I have no idea WTF I’m doing online.
I know I should be building my list but I need direction on how and where to get the ball rolling.
I am passionate about too many things and I’m not sure if I should just pick one.
I rather watch paint dry then figure out WordPress…seriously.
I know my zone of genius but need a game plan for leveraging it.
I’d love to monetize my bankable skills without compromising my integrity.
I am overwhelmed by all the content available online about building my brand and business.
I am finally ready to start working on my brand but I need guidance, support, and an occasional ear to vent my frustrations during bouts of overwhelm and emotional insecurity about pursuing this whole “passion as a business” thing.
setup your epic email optin
and cultivate a relationship with your list.
write meaningful copy
so you’re emotionally connected with your audience.
prepare your signature offering
and monetize your bankable skills.
create stylish visuals
so that you’re showing up online with personality.
configure tech geek logistics
and break free from website hell.
manage your online brand with ease
so you can focus on what you do best.
who want to build their online business and need structure to organize their services, programs, and content creation.
who join forces to launch special initiatives and need support with harnessing their unified voice and organizing their game plan.
who have established brands and need guidance with consolidating what they have to create the foundations for their empire.
who have a conscious driven business and need a strategy that allows them to build their brand with personality, purpose, and soul.
what you can expect as we work to
Organize Your Creative Genius
During this session, we will outline the work we’ll do together for the next few weeks.
We’ll lay out the foundation for your mastermind sessions so that we are both on the same page about your brand, your business and your goals.
This initial session last for approximately 30-45 minutes.
After this session you will:
- Have an initial roadmap for your strategy.
- Create clear expectations for deliverables.
- Know the protocol for email coaching with me.
- Schedule your mastermind sessions.
- Present any log-in credentials that I may need.
Session no. 1
During this session, you learn how to write your captivating stories.
We’ll dissect your story so that you’ll pulling out the gems and leaving behind the pieces that are WAY too TMI. Balance your story so you’re giving enough without selling your soul.
In this session we will focus on your brand voice.
After this session you will:
- Identify your go-to brand story hook
- Create a brand dictionary so you can hone your voice
- Outline your top 3 speaking points for talks, workshops, and seminars
- Learn how to leverage visuals to complement your story
- Write a personal brand manifesto
Session no. 2
Monetize Your Bankable Skills
During this session, we will organize and structure your unique signature offering.
Whether you’re offering a group program, home study course, live event, year-long membership, or private services – we’ll work on making it a one-of-a-kind experience.
In this session we will focus on your money maker.
After this session you will:
- Create one signature offering
- Breakdown at least 3 delivery options for your offering
- Outline your offering into modules and/or sessions
- Brainstorm one lead magnet
- Structure your offering with PDFs, resources and logistical details
Session no. 3
Epic Email Opt-In
During this session, we will organize your email opt-in offer and sequence.
Cultivate your tribe by building a list with potential clients and customers. I will also show you how to automate the process so that you’re creating a memorable brand experience.
In this session we will focus on your lead generation.
After this session you will:
- Organize your lead magnet offer
- Automate the email funnel sequence
- Outline a free offer, deliverable as PDF
- Create a dedicated opt-in landing page
- Mockup a branded email template
Session no. 4
During this session you will learn how to organize your launch calendar.
Put the elements in place to so you can launch a marketing campaign for your program, e-course, new product, or any offering that you intend to make $$ from.
In this session you will learn how to focus on your launch planning.
This session will help you:
- Learn the 8 phases of a launch
- Schedule your launch calendar
- Organize your launch materials
- Create a dedicated hashtag for your launch promos
- Identify marketing tactics for your launch
Session no. 5
During this session, we will plan topics and themes so your content is relevant.
Just because you build it doesn’t mean they will come. You have to consistently dangle a carrot so you’re pulling in your audience & leveraging opportunities to convert, year round.
In this session we will focus on your content calendar.
After this session you will:
- Brainstorm the next 3 months of content
- Create a year-long theme calendar
- Organize your visual content for social media
- Learn how to optimize engagement
- Focus each piece of content with one clear message & CTA
You know your brand & business needs to look FAB online but you’re not in a position to give it the VIP treatment just yet…or are you?!
I created a done-for-you design package for those who want simple yet stylish landing and/or sales pages.
You can leverage landing and/or sales pages for any of the following:
- About / Bio
- Services / Work with Me
- Conference / Event
- Workshop / Seminar / Training
- Group Program / Membership
- Virtual Course / Digital Product
Matching PDF Downloads
Once your new web design is ready, you’ll receive matching templates that you can use for downloadable guides and worksheets.
Social Media Candy
Receive matching design templates for your Facebook business page, group, Instagram timeline and Instagram stories.
45 day tech support
I’m available for ongoing support to answer questions and update plugins so that you’re leveraging the website for your brand & business.
This is your brand cheat sheet with details on how to maintain the look and feel of your new website and overall brand style.
What you need to know
You can customize:
Typography / Font
Copy / Content
Graphics / Photos
what is included:
premium wordpress theme
theme installation & setup
basic photo editing
PDF mockup visuals
matching graphics for IG
email newsletter header
what is not included:
changes to the layout
ongoing tech support
video editing or production
organize your creative genius
10 week program includes:
We will meet, via Zoom, for 2 hours for each mastermind session. You will be mailed a printed workbook upon signing up so that you have your assignments in advance.
Total value: $2,400
Pre-Made Stylish Templates
Your design package includes personalized templates for landing, sales, and content delivery pages for ecourses, group programs, and/or membership sites.
Total value: $1,535
Unlimited Email Coaching
I am also at your digital fingertips for questions in between sessions, as well as for 2 months after your last session, to provide additional guidance and support.
Total value: $750
Work on your creative genius in between sessions with activities tailor made to help you organize your storytelling and create structure with your brand.
Total value: $15
Interested but have Questions?
Let’s setup a time to talk!
Schedule your free 15 minute consultation
and let’s discuss how I can help you organize your creative genius.
organize your creative genius
10 week program
Total Value: $4,700
Each session has a structure that factors in what goes into organizing your creative genius. While they are pretty much the same across the board, the details and hands-on work we do is personalized to where you are with your brand.
So, yes, if you are a newbie this strategy program will be customized to where you are at so that we’re creating a game plan that makes the most sense for you.
This program was created for the chica who wants an “all in one” package.
If you only want the private sessions, you can sign up for them individually by clicking here.
If you just want design work, you can learn more about my design services by clicking here.
In between each session, I am available 24/7 via email so that we can continue to bring our heads together.
This 10 week program includes bi-weekly sessions so that you have time to work on assignments and tasks between sessions. If you need more time, let me know before we start so that we can schedule your sessions to accommodate your time and availability.
We can extend the program to last no more than 5 months. Anything beyond that tends to dilute the work and materials we co-create to position your brand.
Extending the 10 weeks is great if you have a vacation or time-intensive commitment that would require you to need an additional week or so between sessions.
I’ve created layouts for landing, sales, and content delivery pages. They serve as a framework for your pages so that the only customization work needed would be brand designs to match your personality and style. The purpose for this is to minimize the amount of time that goes into setting up these pages. This way you can set up new pages as needed without having to reinvent the wheel each time.
Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.
In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.
Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.
I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.
When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.
Angelica Perez-Litwin – latinasthinkbig.com
Boni Candelario – bonicandelario.com
Bren Herrera – brenherrera.com
Christine Gutierrez – christineg.tv
Corinne Zupko – acimindfulness.com
Courtney Peikes – jacboutique.com
Danielle Holdman – danielleholdman.com
Darin Michelle – darinmichelle.com
Fay Andreola – tellstyle.com
Haris Melendez – harismelendez.com
Joselyn Martinez – joselynmartinez.com
Lisa Velasquez – lisatalkslove.com
Lisbeth Coiman – lisbethcoiman.com
Loni Markman – lonimarkman.com
Maria Lopez – yogiando.com
Marlene Pratt – casalatina.com
Mayling Kajiya – girlu.com
Michele Occhino – bradleyandbarnett.com
Monica Barnett – blueprintforstyle.com
Nora Diaz-Bretherton – casalatina.com
Psalm Isadora – psalmisadora.com
Riva Nyri Précil – lovenyri.com
Rosa Alonso – rosaalonsodigital.com
Tachelle Shamash Wilkes – femmixx.com
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com