Who you choose to be is how you are meant to shine.
At any given moment, the persona you embody can change if you allow them.
We need to learn how to show up in accordance with what the situation calls for. When you need to speak with authority, the leader is meant to emerge. When you need to engage an audience, the community advocate is meant to shine.
Who you are IS your competitive edge.
Don’t you think it’s time to be strategic, intentional, and assertive with how to channel your personality?
In this on-demand course, I will walk you through the process of elevating your confidence so you can embody who you need to be to get where you want to go.
INDISPENSABLE PRESENCE is for those who don’t feel confident with how they show up and want to better understand their competitive edge.
This Course Includes…
Four Video Lessons
» Being Memorable
» Identify Your Archetypes
» Align Your Competitive Edge
» Create Your Positioning
Audio recordings to help compliment your work with this course. You can listen to the course lessons instead if watching the videos is not your jam.
Download the worksheets designed to support each lesson and reuse them anytime you feel stuck with your brand.
Work at your pace and revisit the materials whenever you need to.
At Your Convenience
Watch and listen to the lessons at any time and from any device.
Download the blank worksheets or use Adobe to fill them in.
Feel free to retake this course as often as you want.
Indispensable Presence will be available on Tuesday, August 2.
My name is Vicky, and I am a
Brand Strategist & Storyteller
I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to organize their strategy, monetize their expertise, and diversify their offerings with self-publishing. I am also the creative genius behind the Sacred Journey Oracle Deck.
As a seasoned pro with over 15 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.
I’ve worked with major media and entertainment brands, including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.
I also write the weekly newsletter #InboxConversations, where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.
When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.
Where You May Have Seen Me
What Others Have To Say About Me…
Vicky Ayala’s extraordinary talent is her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.
She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.
Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big
Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.
Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.
Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.
Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.
Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.
Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.
Christine Gutierrez, Therapist, Author, and Founder of The Diosahood
For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.
Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.
Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital