Pivot Strategy

Me + you, for 90 minutes, co-creating a game plan to transition your brand & monetize your expertise.

Realign Your Brand with Profitability.

There are many reasons to pivot your hustle.

It could be that your life long passion to be “x” didn’t align with the realities of entrepreneurship. Or perhaps you’ve outgrown what you’re currently doing and it’s time to upgrade and evolve your brand + business.

Your pivot strategy session will focus on two things:
1. Transitioning your brand and 2. monetizing your new direction.

Whatever your reason for a pivot, we’ll connect to create a strategy that allows you to leverage what you have so you’re not starting from scratch with your new hustle.

In this 90-minute session, we’ll identify, outline, and coordinate your pivot strategy.

The goal of this session is to help give you clarity with how you can seamlessly transition from one hustle into another.

If you have to ask, you already know the answer. Not all pivots have to be a complete 180 into a brand new brand + business. Some can be a simple nudge or shift in a new direction.

This session is ideal for those in a traditional 9-5 who want to phase out of the rat race with a side hustle and entrepreneurs who are ready to shift their brand + business.

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Are You Ready for a

Pivot Strategy Session?

We’ll connect for 90 minutes to discuss your brand strategy and profit potential. These sessions are great when you are ready to scale your business but find your hustle stagnant.

You want to align with profitability but you’re not clear about how to focus your brand.

A dope idea is not a business model. We will focus on structure and strategy.

Are you ready to monetize your magic in a different way?

Maybe you’ve outgrown your current hustle or you’ve simply had a change of heart and your passion + purpose is leading you in a different direction.

These sessions are ideal for:
  • Service based entrepreneurs who want to create structure with their business
  • Side-hustlers who want to elevate their brand and upgrade their hustle

This is your opportunity to align with your passion, monetize your magic, re-position your brand, and connect with a more engaged audience!

We Can Work on Any of the Following...


your business model


new brand values


your signature offering


your existing brand

What You Can Expect When You Purchase Your Session.


Brand Audit

After you purchase your session, you will be directed to complete an intake form so I can learn more about you, your brand, and your big picture vision.


90-Minute Session

We will connect virtually, via Zoom or Google Hangouts, to discuss your brand, business, and big picture vision. This session will be recorded for you.


Email Coaching

After your session, you will get 30 days of unlimited email coaching support. Use this time to ask Qs and get feedback on your content.


30-Minute Follow-up Session

One month after your pivot strategy session, we’ll connect for an accountability check-in to answer any lingering Qs and make sure you have what you need to pivot with ease.

Use this follow-up call as an opportunity to evaluate your pivot and address the challenges that may have come up since we last spoke.

Your Investment


Frequently Asked Questions

I am a newbie to branding and entrepreneurship. Is this session for me?

No. This session is ideal for those who have an existing brand & business but want to transition their hustle in a new direction. If you are not sure where you stand, schedule a 15-min brand clarity consultation.

I am having a bit of an identity crisis and don’t know what I want to do. Will this session help?

No worries! Breakthroughs are often disguised as breakdowns. We’ll work through your thought process to identify what you really want to do and create a road map that aligns you with that new vision.

How soon can I expect to monetize my new brand?

This session is designed to help give you the blueprint for how to work your strategy. The timeline for monetizing depends on your brand & business.

If you don’t have an existing audience and/or customers then it will take longer than someone who has a captivated audience that’s ready to buy.

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com