When I first crafted the Personal Brand Archetypes, there were 4 and they included the niche audience I worked with.
creative entrepreneurs, performing artists, lifestyle coaches and service providers.
Pretty simple right?
Over time they evolved into 12 until last year when I honed in on 24 archetypes. Maybe in the future there will be more. Right now 24 feels like a good number that encompasses almost any and every type of personal brand.
As a spiritual entrepreneur, I also noticed a trend that aligns the archetypes with the elements: air, fire, water and earth. Now that I think about it, I’m going to also align them with the mind, body, soul and spirit.
There are 24 personal brand archetypes that are categorized as creators, free spirits, go getters and nurturers.
Creators are the types who breathe life into something. They make, put together and conjure up some magic.
Creators are the water element aka Pisces, Cancer and Scorpio.
Free Spirits are the types who go with the flow. They ebb and flow with the whims of the world.
Free Spirits are the air element aka Aquarius, Gemini and Libra.
Go Getters are the types who take charge and lead the way. They push forward with a profound sense of determination.
Go Getters are the fire element aka Aries, Leo and Sagittarius.
Nurturers are the types who cultivate and incubate. They take care of the mind, heart, body and soul.
Nurturers are the earth element aka Taurus, Virgo and Capricorn.
When you identify your personal brand archetype, take a look at the element it represents because there’s some mojo there that you can leverage to help you amplify and leverage your strengths.
The water element is all about emotions, intuition and creativity.
The air element is all about intellect, process and innovation.
The fire element is all about action, confidence and adventure.
The earth element is all about practicality, hard work and persistence.
Your personal brand archetype is a reflection of how you show up online. It informs the world that this is who you are and this is how you like to roll.
If you’re a multi-passionate chica (like moi!) then you’re a combination of several archetypes.
Own your personal brand archetype and WEAR that badge of honor with pride because your personal brand archetype gives you insight into how to best shine bright like a pyrite!
Knowing thy own self is the key to having any kind of success with building an audience that’s engaged with what you got to offer.
Understanding who you are is the best way to standing out online especially when everyone and their momma’s kitchen sink are all up in your newsfeed promoting their mojo…just like YOU!
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