New Moon in Scorpio: Innovate Your Desires

Whenever I think of Scorpio season I think of Persephone.

If you’re not familiar with her story, I’ll give you the quick version. Persephone was the queen of the underworld, Hades’ bae. Now how she got there is cause for speculation.

Did he kidnap her? Did she go willingly?

There are different versions of this story. What is consistent with all theories is that Persephone became to be the cause of seasons. She stays in the underworld, unable to leave after having eaten a single pomegranate seed.

Zeus brokers a deal between Hades and Demeter, Persephone’s mom, and homegirl gets to spend upwards of 6 months with her family, bringing on the warm seasons, and the rest of the year in the underworld, leaving the earth cold and barren.

I always associate the shadow world with Scorpio because of its depth and ability to navigate the darkness with seemingly ease.

It’s not a coincidence that many of those who I work with, that have prominent Scorpio placement in their charts, are people who do some deep emotional work with others.

They’re all healers, people who aren’t afraid of facing inner demons, and helping people slay TF out of their addictions.

They go into the underworld of our psyche and help us navigate those worlds.

Scorpio season is a time to “go there,” either for you or for others.

This is a chance to take a break from the day-to-day hustle and do some soul work. 

Why is this critical work?

Because many of our brand + business challenges stem from unconscious issues. 

Money issues? Fear of success? You get where I’m going with this.

Doing the inner work can help you unlock those blocks that get in the way of you moving forward.

Scorpio season is water energy and it can be pretty intense. Scorpio is co-parented by Pluto and Mars which are all about transformational action.

So rather than think about what you can physically do to transform your brand + business, go inward and take an inside-out approach. 

When I share insights with you, it’s not about the top 5 things you need to do right now to hack social media or use scarcity tactics to get people to buy from you.

You can get that kind of advice from anywhere.

My approach is about incorporating the emotional journey of entrepreneurship. It’s this holistic approach that makes the biggest impact on your hustle. Because when you’re connected to your source, you have all the power in the world to light up the world.

Leverage Scorpio season to do this.

Connect to your source.

Go inward.

Slay those dragons.

Find the princess in the castle.

Your brand + business is reflective of who you are, past and present.

Everything that’s ever happened to you has positioned you to be right where you are at this moment.

How are you using your wisdom and teachable moments to give substance to your brand + business? 

Soul work is messy but the best things in life will require us to get our hands dirty. There are several versions of Persephone’s story. Was she kidnapped or did she go willingly? We’ll never know.

Don’t leave questions in your story.

Tie up those emotional loose ends. Get closure wherever you need it.

Use Scorpio energy to get resolution with your past so that you can apply those memories and moments into opportunities for growth.

You will emerge as a better version of yourself.

Your brand will evolve into something much more memorable.

Your business will have the edge it needs to really stand out.

Vicky Ayala

My name is Vicky & I am a brand strategist & visual storyteller. By day, I work with multi-passionate entrepreneurs to organize their creative genius into a memorable brand experience with engaging design, authentic storytelling and strategic online marketing. When I'm not conjuring brand magic, you can find me musing about the entrepreneurial journey which includes everything from finding the perfect chai latte to plotting my domestic move to Miami.