We know you’re dope but you’re not the only one making magic.

Develop a signature formula and framework that you leverage to write a book, create programs, facilitate workshops, and develop products that support your thought leadership.

Identify your milestones and align your efforts to stay on brand.


How do you make an impression when you are using the same website templates, fonts, gimmick language, offerings, and PDF downloads that your competitors use? A signature methodology helps cement your brand positioning as an authority and leverage opportunities to scale.

Does this sound like you?

I’ve got a unique perspective with my work and want to organize how I deliver my offerings.

This is not my first rodeo and I want to amplify my expertise as a thought leader.

I want to monetize my expertise to a global audience and diversify my profit potential.

Are these sessions for me?

This session is for those who want to evolve and scale their offerings.

This program is intensive and only for those who have an existing body of work to draw from.

While you won’t be left to fend for yourself, you will be expected to produce most of the materials on your own, which is why having an archive of content to draw from is preferable.

You’ve done the private consultations thing, offered some virtual offerings, and now you are ready for the next level. You want a menu of services and products that are strategic and intentional with how you position your expertise.

tl;dr / You’re not new to this and your brand deserves to be recognized as an authority.

Who these sessions are not for?

I don’t do quick fixes. I don’t encourage cookie cutter formulas. I don’t deal with shortcuts.

DOING THE WORK TAKES TIME. If you are looking to get results without putting in the effort to realize those results, we are not a good fit.

While these sessions are not therapeutic sessions, there is often a cathartic experience during them.

If you create excuses for everything that goes wrong, look for opportunities to avoid accountability, are not receptive to trying new things or perspectives, then we are definitely not a good fit.

Your Enrollment Includes…

Co-Creation Support

Get assistance for your website, design, and copywriting.

Session Replays

Download your session recordings to reference back as needed.

Dress Rehearsal

Practice delivering your expertise and asserting your authority.

You know you should be further along.

You are an expert and yet you don’t feel quite comfortable with that truth. Stop downplaying your magic and give yourself permission to shine. You want to make an impact but you don’t want to be just another *fill in the blanks* because you’ve got the goods to back up your ‘ish.

It’s time to step into your power & claim your spotlight.


» Self-publishing your book or deck
» Positioning your expertise as a relevant authority
» Packaging your body of work to a global audience
» Exploring opportunities to amplify your message
» Creating services and digital products that scale to new markets

Body of Work Brainstorm

You’ve got ideas to last several lifetimes, but all of those nuggets of wisdom can’t be put to good use without a clear vision for delivering your magic.

Tunnel vision is real, and when you are fixated on what you think you need to do, you can miss opportunities to shine with your expertise.

In this session, we will do a deep dive into your work history for skills & talents to leverage and create a structure that outlines a memorable brand formula.


Framework Cultivation

You are not the only one doing what you do, and that’s OK. Competition is not a bad thing. There’s more than enough room for everyone to shine on their own merit.

Your unique imprint helps you to amplify your expertise in a way that is impactful to the people you are here to support.

In this session, we will outline your signature formula and create the curriculum for a framework that you can repurpose for your services, offerings, and products.


Your Bankable Playbook

Creating a playbook for how you will monetize your expertise means there’s less guess work about what you’re selling, how, and to whom.

Imagine centralizing your offerings so you’re not confusing your customers, clients, or yourself?

In this session, we will streamline your business model so have different ways of generating income with your unique signature imprint.


Voice Positioning

Confidence comes with clarity and practice and when you’re confident, you are unapologetic about speaking your truth.

A unified storytelling voice not only emboldens your audience to take inspired action, but it also cements your position as an authority.

In this session, we will practice your storytelling skills in the following areas: social media, podcasting, workshops & presentations, website copy, and videos…among others.


Assets Development

The idea is only as strong as the delivery of your expertise. Once we’ve organized your creative genius, we will leverage resources to bring it all to life.

No matter where your brand & business lives, it will need collateral that you use to boost your online presence.

In this session, we will co-create the materials you need for your offering that includes and is not limited to downloadable worksheets, interior book pages, sales pages, and platform setups.


Benchmarks for Success

You’ve got a new offering. Great! Now what? Making magic with your brand and business is an ongoing work in progress.

Planning can only do so much. At some point we need to birth your new brand & business so that it can engage with the people who want it.

In this session, we will go through your sequences and tie up any loose ends so you can launch with ease and prepare your hustle for growth.



Creative Genius

is an intensive consultation to help you organize your creative genius and create an actionable game plan so you can manage your holistic brand strategy with ease.

Your enrollment includes:

» Six 90-minute strategy consultations to co-create a signature framework that you can leverage for courses, programs, books, products, and workshops

» Unlimited creative writing support to help nurture your unique voice and practice your storytelling muscles

» Access to me via email and Google Chat to vent, ask Qs, get clarity, and request guidance, in between sessions

» Weekly accountability check-in calls to track your progress, address new challenges, and ensure you are on track

Identify a signature framework, create a blueprint for how to monetize your expertise.

Your Investment:


Payment plans are available.


Hola, my name is Vicky and I help multi-passionate peeps organize their body of work and leverage storytelling to position their authority.

As a seasoned pro with over 20 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals by creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

Where You've Seen Me

What others have to say about working with me

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.

Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital

Ready to get started?