join me for a
mastermind intensive session
Where we work together to find success that’s on your own terms.

There’s a difference between an expensive hobby and a thriving business…it’s called P-R-O-F-I-T.

I bet you’re looking at your brand and trying to figure out how to get over that hobby hump.

You lie awake at night wondering the following:

  • What is my brand voice?
  • How do I leverage my strengths?
  • What kind of brand experience am I creating?
  • How do I get people to buy from me?
  • Am I expressing my authentic self?

When you look at who you are and how you’re showing up online, something is not connecting.

Either your business is not aligned with your brand or your brand is not authentic to you.

You’re ready to rebrand and/or reinvent yourself because the only way to success is with a game plan tailored made for your strengths.

I show you how to put together the pieces that cultivate your vision and amplify your passion so you can create a sustainable business in the digital world.

Me + You, bringing together our
creative genius & brand magic
to work our collective mojo on the following:

My goal is to help you
upgrade your hustle and embrace your authentic self,
so that you don’t look or sound like a copycat cliche.

We will bring the best of our brains together
and co-create a kick-ass game plan that you can execute
at your own pace and on your own terms.

What to Expect with Your
Mastermind Intensive Session

to review your existing online presence.

Discover areas for improvement that can boost your overall brand and online business.

to get expert guidance & accountability support.

Receive on-demand advice, recommendations and marketing ideas.

to establish milestones for your mastermind.

30 days after your mastermind we’ll also have an accountability session, via video chat.

Quickie Overview of how this works.

step 1


Signup for the 2 hour booster or all-day MASTERMIND INTENSIVE SESSION. I’ll follow-up with you re: scheduling your onboarding session as well as setting you up with a dedicated client portal where you can access the worksheets you’ll need to get started.

step 2


After your onboarding session, I will assign you TASKS TO COMPLETE. You will need these assignments completed before your mastermind session so that we hit the ground running.

step 3


We will get together in-person, to work our collective magic on your brand + business. Afterwards, I will be by your side, via email coaching, to give you the SUPPORT & GUIDANCE as you execute your strategy.

Sign up for the
mastermind intensive session
that's right for your brand + business!

Virtual Booster

Mastermind Intensive

2 hours of co-creation magic,
via video chat
(recording of this session included)

Brand audit,
audio recording with PDF outline

Onboarding session,
up to 30 minutes

Unlimited email coaching,
for one month after your session

Accountability check-in session,
via video chat


In Person All-Day

Mastermind Intensive

6 hours of co-creation magic,
in a dedicated Breather office
(meals & snacks included)

Brand audit,
audio recording with PDF outline

Onboarding session,
up to 60 minutes

Unlimited email coaching,
for two months after your session

Accountability check-in session,
via video chat

*This rate is for the New York City metropolitan area only.*
If you are out-of-state, travel expenses will apply. Contact me for more information.

Building a brand that’s aligned with your passions and strengths takes strategy.
Own your voice, harness your mojo and create something epic.
Frequently Asked Questions

The BOOSTER SESSION is ideal for those who have a quick pressing issue. 2 hours is plenty of time to laser focus on one thing such as identifying your email opt-in, outlining your signature offering, planning your editorial calendar for the next 3 months, etc.

The ALL DAY SESSION is ideal for those who want to tackle multiple issues in one sitting. In 6 hours we can go deeper and also address specific tech logistics such as landing and sales page setups, as well as email marketing sequence configurations.

It’s a personal preference. Are you someone who needs to focus on one task at hand or can you manage the bandwidth of working through several topics?

Also, the booster session is virtual whereas the all day session is in person. If you are out of the NYC area then the booster session might fit better with your budget. I do offer all day sessions, out of state, for an additional cost for travel expenses.

Short answer: No.

Long answer: your intensive mastermind session is for a minimum of 5 hours, up to 6 max in case we need a little more. Your intensive mastermind session is co-creation so we’ll be getting our hands full with the work that needs to be done to help get your brand strategy where it needs to be.

Magic is not an on/off switch so the time we spend together, with breaks in between, will be used productively so that you have the guidance, structure, and organization you will need to get your brand + business up to snuff.

Your mastermind intensive session is not an end-all, be-all. Don’t consider it a magic wand that will suddenly make everything work for your brand + business. I help you navigate the entrepreneurial journey which means this is process and not a quick fix.

You may need more time to work on your brand because your brand should always be a work in progress. Things change, you learn new things, and before you know it you’re pivoting after 12 months. THIS IS NORMAL.

What I do during your mastermind intensive session is help steer you from point A to point B with the resources, tools, and support that help facilitate your entrepreneurial journey.

After your mastermind intensive session, I am your virtual genie for the next 30 or 60 days so no matter what, you’ll have my support and guidance so that you’re not left to your own devices after the session. I won’t leave you hanging. 😉

No worries! I love to travel and would love to meet you wherever you’re at. There is a travel surcharge for expenses. Depending on where you are located, the additional costs start at $300 and go up.

Contact me to discuss this further so that you can get a final estimate before booking your mastermind intensive session.

No. Neither the 2 hour booster or all day session is enough time for major design work. At most, I can help give you a framework for how you can either design your own graphics or outsource it a designer.

This mastermind intensive session can be tailor made for you if you’re currently working on your website or revamping your website.

If you have absolutely no website then talk to me first so we can discuss what your timeline is for getting a website. The mastermind intensive will help give you clarity and insight into how to position your brand.

We will not be creating your website so I want to make sure you’re a good fit before we work together. Also, if you need referrals for design support I can make some recommendations.

Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

Angelica Perez-Litwin –

Boni Candelario –

Bren Herrera –

Christine Gutierrez –

Corinne Zupko –

Courtney Peikes –

Danielle Holdman –

Darin Michelle –

Fay Andreola –

Haris Melendez –

Joselyn Martinez –

Lisa Velasquez –

Lisbeth Coiman –

Loni Markman –

Maria Lopez –

Marlene Pratt –

Mayling Kajiya –

Michele Occhino –

Monica Barnett –

Nora Diaz-Bretherton –

Psalm Isadora –

Riva Nyri Précil –

Rosa Alonso –

Tachelle Shamash Wilkes –

What others have to say
about working with me

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of