let's connect for a
Mastermind Collective
of Brand Brujas, coming together for the next 4 months.

You are a hustler on the go and you need a collective of others who “get” you. Traditional mentorship is not enough. Sure you have those people uplift you and give support but you want more.

You want a hive of like-minded chicas who understand your path. You want a coven of brand brujas who can bring their personal magic to your journey.

You crave support to assist with the following:

  • Executing a launch strategy for that next kick-ass program
  • Delivering a consistent brand message via emails, blogging, podcast, or Youtube channel
  • Cultivating an audience for your brand & business
  • Planning that ah-maze-ing membership site for your teachings
  • Publishing a book, workbook, guide, planner, and/or product line

You don’t just need positive affirmations, but rather a nurturing swift kick in the butt from others who are also driving down that same highway.

Personal magic is defined as the gifts you were born with to share with the world. When you don’t share your gifts, you are wasting your personal magic. You are not only ready to share your gifts, but you are looking to connect your personal magic with others to form the A team of brand brujas.

I help nurture your personal magic so that you are leveraging your gifts and amplifying the mark you were meant to leave in this world.

what you can expect from
This 4 month magical experience

6 Group
Intensive Calls
for 90 minutes


Private Group
for Support


One dedicated
hot seat session
for 1:1 attention


printed copy of
Creative Brand
strategy planner


& worksheets


Interviews with
Guest Experts
via audio


email coaching
for random Qs



Who this is for:

busy bee


You have a thriving business but you need support with launching that next program, course, book, or product without going bat$hit.


mover & shaker

You run your own creative projects but you need help focusing on what you already have brewing so that you can see them through completion.



You have all these lightbulb moments for what you can do but you need accountability, structure, and organization to bring your ideas all to life.



You work from anywhere and you want support with creating a sustainable business that works without you being glued to your laptop 24/7.

Introduction Session

Let’s Get to Know Each Other.

During this initial call, we will do formal introductions and set milestones.

Get to meet the other chicas who will help guide your journey over the next 4 months. Learn about each other’s zone of genius and get clear about how we can collectively support one another’s progress & evolution.


During this session, we will:

Identify your goals and milestones.

Review mastermind protocol.

Schedule the bi-weekly intensive sessions and your individual hot seats.

Introduce your brand, business, and your zone of genius.

Session #1


How are you executing your game plan?

During this group call, we will discuss strategy and how to reverse engineer your launch.

Let’s create SMARTER goals so that you are aligning your mojo with effective tactics for reaching your milestones. Your strategy lays the foundation upon which everything else is built. This is your blueprint for success so let’s treat it as such.


During this call, we will talk about how to:

  • Break up your launch into phases.
  • Identify and troubleshoot roadblocks in your way.
  • Organize your workflow for maximum productivity.
  • Plan a solid game plan that is also flexible enough to accommodate pivots, if needed.

Session #2


How Are You Showing Up?

During this group call, we will discuss how you are making your brand & business visible.

You may already have an audience but it’s time to grow and expand your reach. It’s time to show up and amplify your message for the world so that you are delivering your brand magic to the people who need it the most.


During this call, we will talk about how to:

  • Scale your brand & business.
  • Reach a global audience.
  • Create additional extensions of your current brand & business.
  • Tell more engaging stories that spark conversations.

Session #3


How are you engaging Your Audience?

During this group call, we will discuss cultivation & engagement tactics for building your tribe.

The “know-like-trust” factor is not hype. It’s how people decide if you’re worth investing in. Not all investments are monetary. Joining your list, reading your blog, listening to your podcast, watching your videos – these are all currency exchanges: your brand magic for their attention.


During this call, we will talk about how to:

  • Diversify your brand storytelling.
  • Use incentives to reward brand affinity.
  • Build ambassadorship opportunities for your most devout customers and fans.
  • Create a community environment to bring your audience together.

Session #4


How are you building connections?

During this group call, we will discuss how to leverage your professional circle of influence.

There are many paths to success, including the relationships you have with gatekeepers and decision makers. Your circle of influence will give you opportunities to scale your business in ways you cannot do alone. Let’s create a game plan for tapping these influencers.


During this call, we will talk about how to:

  • Identify and build a mentor relationship.
  • Audit the relationships you have and access to resources.
  • Nurture the connections you have with gatekeepers and decision makers.
  • Organize your online brand to engage with new contacts.

Session #5


How are you sharing your message?

During this group call, we will discuss storytelling and how you are delivering your message.

Are you respecting your own unique creative expression? There is only one way bring your brand and business to the world and we need to make sure you are expressing yourself in a way that makes your brand and business shine.


During this call, we will talk about how to:

  • Organize your brand message.
  • Refine your visual storytelling on platforms like Instagram.
  • Leverage audio for podcasts and videos for Youtube.
  • Repurpose content you’ve already created.

Session #6


How do you define success?

During this group call, we will discuss getting closure on your goal accomplishments.

Whether you’ve reached your goal, or not, it’s important to do a review and assessment to identify what worked and analyze what didn’t work. You can’t always rinse and repeat your strategy because there are often factors unique to that one time execution.


During this call, we will talk about how to:

  • Track your wins so you can identify what worked.
  • Audit your efforts to understand areas for improvement.
  • Plan for the next big thing.
  • Celebrate your accomplishments and honor your progress.

Follow-up Session

Let’s Track Your Evolution.

During this group call, we will regroup to discuss what was helpful and get feedback on how to improve the mastermind.

I need your input to make this even more ah-maze-ing for the next group! We’ll use this time to discuss your experiences, questions, and ideas for stepping things up a notch. You can also use this time to ask any lingering questions and share your next steps with the other chicas.


During this call, we will talk about how to:

Improve the mastermind experience.

Stay connected with you on your entrepreneurial journey.

Tie up any brand & business loose ends.

Laugh, cry, and send virtual hugs to your fellow mastermind chica!

Interested in learning more?

MY SACRED BRAND MASTERMIND is currently closed.

Get on the list below to be notified when applications are being accepted.

Bonus Goodies!
Creative Brand Strategy Planner
You will receive a printed copy when you sign up for the my sacred brand mastermind.

You’re on top of your game. You’ve got the audience and this is not your first rodeo.

You’ve got a big vision for the future but you know you won’t get there without support.

Managing your online brand has become a bit too much for you to juggle.

Being awesome is a full-time job and there’s not enough hours in the day to oversee everything you’ve got going on.

You don’t quite have access to cloning technology…yet…so you’re considering alternatives, however you’re a bit controlling when it comes to delegating.

Get ready to make magic with this planner!

Spend a weekend putting together your game plan and use this planner to help you stay focused and on track with the details of your hustle.

This planner is great for when you need structure with your social media strategy, email marketing, content creation, and big picture vision planning.

Use this planner by your lonesome or get a bunch of your entrepreneurial tribe together and leverage this planner for your mastermind.

The CREATIVE BRAND STRATEGY PLANNER covers 3 full months so that you can hone in on one big goal and put all of your sweat equity into making magic happen!

Frequently Asked Questions

This mastermind is designed for only 6 women.

The reason this is an intimate coven is so that everyone gets personalized attention during the bi-weekly calls. There are 6 mastermind sessions, showcase one chica during each session. Any more than 6 would lose that coven vibe.

Also, 6 is the perfect number for making sure everyone keeps one another accountable for the duration of the mastermind.

What if I can’t complete the full 4 months?

While I understand that life often happens, this mastermind is for women who are committed to being present, engaged, and proactive during the full 4 months. If you are not confident that you can follow through with your commitment, then this is not the mastermind for you.

There are only 6 spots so if you quit or bail half way through, you’ve taken a spot for someone who is willing to show up for the full 4 months. Be considerate of what you can and cannot commit to.

What can I expect during the mastermind?

This mastermind is for holding each other accountable so that you can build your brand + business with support.

You can expect other chicas offering advice based on insight, feedback based on lessons learned, and ideas based on past results.

You will stay connected via Facebook group, unless everyone agrees to use another platform for sharing resources and communicating between sessions.


This mastermind is by application only, to ensure that you’re where you need to be in order to get the most out of this mastermind. The other chicas are entrepreneurs who have a digital presence, a customer base, and a strong grasp of their brand + business.

This mastermind is NOT for newbies.

I put together 6 chicas who I feel can benefit from one another’s expertise so that you can relevant feedback and meaningful support for others who “get” you and what you’re experiencing with your brand + business.

Some people have called me a
Website Bruja and Brand Whisperer
You can call me Vicky, brand strategist & visual storyteller.
I help you navigate the entrepreneurial journey with creativity & magic.

Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.

In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.

Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.

I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.

When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.

You may have seen me at:
I've worked with some
They include:

Angelica Perez-Litwin – latinasthinkbig.com

Boni Candelario – bonicandelario.com

Bren Herrera – brenherrera.com

Christine Gutierrez – christineg.tv

Corinne Zupko – acimindfulness.com

Courtney Peikes – jacboutique.com

Danielle Holdman – danielleholdman.com

Darin Michelle – darinmichelle.com

Fay Andreola – tellstyle.com

Haris Melendez – harismelendez.com

Joselyn Martinez – joselynmartinez.com

Lisa Velasquez – lisatalkslove.com

Lisbeth Coiman – lisbethcoiman.com

Loni Markman – lonimarkman.com

Maria Lopez – yogiando.com

Marlene Pratt – casalatina.com

Mayling Kajiya – girlu.com

Michele Occhino – bradleyandbarnett.com

Monica Barnett – blueprintforstyle.com

Nora Diaz-Bretherton – casalatina.com

Patty Staco – pattystaco.com

Psalm Isadora – psalmisadora.com

Riva Nyri Précil – lovenyri.com

Rosa Alonso – rosaalonsodigital.com

Tachelle Shamash Wilkes – femmixx.com

Yesi Morillo-Gual – yesimorillogual.com

What others have to say
about working with me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com