Brand Strategy Intensive

Me + you, for 6 hours, organizing your creative genius and getting your brand strategy in place.

Create a Launch Strategy with ease and peace of mind.

You don’t have to “figure it all out” on your own.

I get it. You’ve got places to be, people to engage with, and an empire to build. Be cautious of replicating what someone else does.  It starts off with copying their stock images, rewriting their sales page copy, and hiring their same team to execute your launch.

Your brand strategy intensive session will focus on two things:
1. Aligning your brand with a bankable strategy and 2. creating structure for your business.

Next thing you know you’ve cloned someone’s business instead of cultivating one that is uniquely yours.

In this all-day session, we’ll tackle the holes in your brand strategy so you can have a unified and cohesive digital presence.

The goal of this session is to outline the structure for your epic-ness and create a solid game plan for your brand + business goals.

Strategy + coaching often go hand in hand, so let’s do both and get you moving in the right direction…with support and a blueprint.

This session is ideal for those with an existing brand & business who want to streamline their efforts, and create a memorable brand experience that captivates an audience, customers, and potential collaborators.

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Are You Ready for a

Brand Strategy Intensive?

We’ll connect for 6 hours to work on your brand + business strategy. These sessions are great when you want to launch a new website, signature offering, or digital course & program.

You don’t want to spend weeks and months taking your brand + business to the next level.

Give yourself the gift of a blueprint. We will focus on organizing the logistics of your next launch.

Do you get overwhelmed with design, content creation, and setting up the backend to execute your launch?

Imagine a launch where you’re bringing your next website, course, or program to the world without the chaos of endless to-do lists and tech issues.

These sessions are ideal for:
  • Subject matter experts who want to launch their signature offer
  • Self-employed professionals who want to build a new website

This is your opportunity to launch with ease, monetize your expertise, create new income opportunities, and scale your business.

We Can Work on Any of the Following...


your next website


your program & course


your signature offer


your next launch

What You Can Expect When You Purchase Your Session.


Brand Audit

After you purchase your session, you will be directed to complete an intake form so I can learn more about you, your brand, and your big picture vision.


6-Hour Session

We will meet in-person, to organize your brand, business, and big picture vision. Meals and refreshments are included for in-person sessions.


Email Coaching

After your session, you will get 30 days of unlimited email coaching support. Use this time to ask Qs and get feedback on your content.


30-Minute Follow-up Session

One month after your brand strategy intensive session, we’ll connect for an accountability check-in to answer any lingering Qs and make sure you have what you need to move forward with your brand.

Use this follow-up call as an opportunity to discuss your brand & business and address the challenges that may have come up since we last spoke.

Your Investment


Frequently Asked Questions

6 hours is a long time. What can we realistically cover in that time?

This session is an intensive which means you’ll need to come prepared to work for several hours. We can go through quite a bit in 6 hours. We can design a new website, launch an online store, organize your course or program, create a year long editorial calendar, identify your holistic brand strategy…the possibilities are endless.

Can we talk before the intensive session so that we’re both on the same page?

Absolutely! I will connect with you prior the intensive so that we have an agenda with realistic expectations about what we’ll work on. This will give us both a chance to identify tasks that need to be completed prior to the intensive so that we’re both prepared to maximize the 6 hours.

I don’t live in the NYC area. Can you come to another city, state, or country?

Totally! Your intensive session is done in-person at a Breather space so we can easily schedule your session at any of the following cities: Boston, San Francisco Bay Area, Los Angeles, Washington D.C., Chicago, London, Montreal, Toronto, among others.

Contact me to discuss the additional costs involved to cover travel arrangements.

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of