My authentic self craves chai tea lattes to avoid thinking about coffee.

My authentic self is always at odds with my aspirations.

My authentic self loves to daydream.

My authentic self is rooted in creation.

My authentic self to feel validated.

Too often in the entrepreneurial journey we’ll conform to what we think we’re supposed to be. The same can be said about life.

As an unwed AND child-less Latina, who recently turned 40 I’m already going against the grain. There are a ton of things I should have done and accomplished by now.

But that was not my path, my purpose, or my journey.

As an entrepreneur who’s been in this hustle for some time, I should also be in a different place at this point of my career.

But THIS is my path, my story and my life lesson to learn.

Embracing your authentic self isn’t always about tapping into who you really are.

It’s not just about coming up with a cute and clever tagline for your personal brand.

Embracing your authentic self is accepting who you are, instead of trying to change yourself, and honoring where you're at, instead of trying to live in the future. Click To Tweet

Your authentic self is real. It’s unfiltered. It’s unapologetic.

When you connect and align with that version of yourself and bring her to your business, that’s where the magic happens. That’s where you’ll often find your sweet spot of passion + profit.

Because it’s your authentic self which will fuel your competitive edge.

It’s your authentic self that will attract the right kind of peeps.

It’s your authentic self that will allow others to shine with their own authenticity as well.