Entrepreneurship

Honoring Your Path to Authenticity

My authentic self craves chai tea lattes to avoid thinking about coffee. My authentic self is always at odds with my aspirations. My authentic self loves to daydream. My authentic self is…

Sacred Brand Archetypes and the Elements

When I first crafted the Sacred Brand Archetypes, there were 4 and they included the niche audience I worked with. They were: creative entrepreneurs, performing artists, lifestyle coaches and service providers. Pretty…