Soulful Entrepreneurship

The road to success is paved with teachable moments.

Honoring Your Path to Authenticity

My authentic self craves chai tea lattes to avoid thinking about coffee. My authentic self is always at odds with my aspirations. My authentic self loves to daydream. My authentic self is…

Define the Relationship You Have with Your Website

  yes mercury is retrograde but so what… Actually there’s a lot of cosmic energy in retrograde. There are 5 planets giving the impression that they’re doing the backwards tango. You’ve likely…

Stop Racing Against Yourself & Lead by Example

Lately, I’ve found myself feeling like I was in a race with myself. Pisces season had me feeling the bottom of the emotional pits a little too much and now that we’re…

Sacred Brand Archetypes and the Elements

When I first crafted the Sacred Brand Archetypes, there were 4 and they included the niche audience I worked with. They were: creative entrepreneurs, performing artists, lifestyle coaches and service providers. Pretty…

What Are The Cycles for Your Brand + Business?

When are you going apple picking? I’ve gone a few times, in my lifetime. The first time was an experience in itself. It was also the first time I went camping, in…

Becoming Your Own Umbrella Brand

I hear this question a lot: Do I brand me or my business? As if they were mutually exclusive. For some they are. The owner of Nike doesn’t plant their photo all…

Are You Cultivating Your Personal Brand?

Personal branding – few words inspire a strong emotional response such as this word. I’m objectively biased. I live by my mission and it’s highly rooted in the notion of a personal…

Pivoting Your Personal Brand

Sometimes things don’t work out. Sometimes we have a change in heart. Shifting your business is easy however what if you have to pivot your personal brand. How do you do a…

Are You Creating in the White Space?

In design, white space is the generous use of nothing. It helps break up all the colors and copy. White space keeps order and it makes heavy layouts cleaner. Minimalism design is…

What the Wizard of Oz Can Teach Us About Building a Brand

Somewhere over the rainbow should be the mantra of every one with a dream. Whether we’re greeted with flying monkeys or a pot of gold, that rainbow represents optimism, fantasy and the other side.

We Are All Personal Brands

Personal branding – few words inspire a strong emotional response such as this word. I’m objectively biased. I live by my mission and it’s highly rooted in the notion of a personal…