Look and sound like your best self with a
VISUAL BRAND THAT REFLECTS YOUR DOPENESS.
Are you ready to cultivate a relationship with an engaged audience of subscribers & customers?
Your website is your digital home and it’s time to invite the right people over. Yet you hesitate because your website looks “meh” or you’re not ready to show it off because it is ALWAYS in “work-in-progress” mode.
BESPOKE DESIGN WEEKEND is for when you are ready to create an online presence that works for you without the headaches of something complex.
Spend the weekend working with me to…
» Identify the right visuals for your brand
» Organize the copywriting needed to match your personality
» Setup the tech logistics to power your site and make it seamless
» Configure the pages needed to capture emails and sales
» Create page templates so you can scale with ease
You don’t have to sacrifice what makes you “YOU” in order to show up “professionally” online.
There’s no one way to rock the entrepreneurial journey. Your online presence should reflect the version of your brand + business that aligns with who you are. Design envy is real and I’ve seen so much of it over the years.
Do you *really* want that person’s website or do you want their success?
We will work together during your intensive to create the following:
1. BRAND SITEMAP + WEBSITE BLUEPRINT
We will work to outline the pages of your website so you have clarity with how to develop your website from both the design perspective and backend tech logistics.
Included with your website blueprint is a sitemap that organizes the purpose for each page, call to action prompts, layouts, and a list of recommended plugins to power up your website.
2. DESIGN MOCKUPS
We will identify the “rinse + repeat” pages so you have templates that make adding new pages a cinch. We will discuss and review any combination of the following pages:
- Home / Welcome
- About / Bio
- Services / Work with Me
- Email Optin / Lead Magnet
3. EMAIL + SOCIAL MEDIA SUPPORTING VISUALS
We will spend the last hour or so discussing designs to complement your email marketing and social media profiles including but not limited to:
- Newsletter Template
- PDF Download / Lead Magnet Offer
- Facebook Business Page or Group Header
- Twitter Header
- Instagram Promo Graphics (Feed + Stories)
4. GEEK SUPPORT, SETUP, AND CONFIGURATION
I will setup, install, and configure your WordPress website and supporting platforms to power your brand + business including and not limited to web hosting (WPEngine), email marketing solutions (ConvertKit, Flodesk, or Mailchimp), and payment providers (Stripe and/or Paypal).
Monthly costs associated with these platforms ARE NOT INCLUDED in your package.
If you have Qs about which platforms to invest in, we can discuss recommendations during your onboarding session.
There are pros + cons to each platform and while some may seem like industry standards, it all depends on the needs for your brand, business, and budget. Don’t assume you know what’s best for you if you’re not completely sure.
We will discuss the ones that make the most sense for where you are with your brand so they’re aligned with the business goals you have for the future.
What’s Included in Your
Bespoke Design Weekend
1. Onboarding Session
After you enroll in a BESPOKE DESIGN WEEKEND session, I will send you a welcome email with details on how to get started. You will need to complete a BRAND INTAKE ASSESSMENT. Less is not more. Share as much as you can with me so I can come prepared with ideas, recommendations, and suggestions.
2. VIRTUAL SESSIONS + RECORDING
Your sessions are DONE VIA ZOOM + RECORDED however you will want to take detailed notes of any instructions and tips for maintaining your new site’s look. Reference back to your recorded session as often as you need.
3. CO-CREATION SUPPORT
As part of your enrollment, I am available to you as a storyteller + designer. Get support to create the materials that complement your brand + business. This includes and is not limited to document formatting, copywriting, and additional graphic/web design assistance.
4. EMAIL COACHING SUPPORT
You don’t have to rock this entrepreneurial journey alone. I’m here to answer Qs with UNLIMITED EMAIL COACHING, in between your sessions. Don’t be shy. Use this time to get feedback, get copywriting support, and all that jazz to make your brand + business glow.
5. Accountability Follow-Up
We will reconnect 2 weeks after your session for a CHECK-IN CALL to discuss your progress, address any lingering challenges, and work through any aha moments that you want to explore.
My name is Vicky and I am a
Brand Strategist & Storyteller
I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the creative genius behind the Multi-Passionate Blueprint and the Sacred Journey Oracle Deck.
As a seasoned pro with over 15 years of experience in vocational counseling, design and digital marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building a brand + business.
I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, creative agencies including 360i and d expósito & Partners, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.
I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship. When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.
Where You May Have Seen Me
What Others Have To Say…
Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.
She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.
Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big
Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.
Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.
Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.
Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.
Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.
Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Christine Gutierrez, Therapist, Author, and Founder of The Diosahood
What Others Have To Say…
For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.
Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital
Still Undecided? Peep These
Frequently Asked Questions
I don’t have a website. Is this the right option for me?
YES BUT WITH CONDITIONS. This weekend session is designed to get you from nada to having a live website with the functionalities you need to start monetize your brand + business. If you have your heart set on a ton of features that you may not even use in the long run then this is not the package for you.
We won’t spend months perfecting a website only for you to revamp it a week later. This weekend is specifically for those who want something up and running quickly without compromising on style and features.
If you are looking to launch an online shop with 50 products, a group membership with 8 modules, elaborate services with options, and a magazine style blog with endless categories – then this is DEF not the option for you!
If you’ve got Qs about whether this is right for you, contact me first and we can hop on a quick call (no more than 10 min) to discuss further.
What is your expertise?
I have almost 20 years of work experience in the following industries: social services, media and entertainment, tech startups, advertising and digital marketing agencies, as well as the performing arts. Don’t let my good looks and quirky writing fool ya…I know my shit.
My professional background is in vocational counseling and digital strategy and I’ve parlayed that into strengths that support your brand development and storytelling needs. If you’re not sure whether I’ve got the goods to help you, hop onto my email newsletter list and peep my musings, engage with me social, and ask around and see for yourself.
I’m big on self-mastery and have been known to integrate mysticism with my work so if esoteric modalities are not your jam, we’re probably not going to be a good fit. #JustKeepingItReal
How custom is my design going to be?
I will be sourcing royalty-free graphics and fonts to create your website. Keep in mind, I am exclusive to WordPress and the theme which we will use is also included with your package.
What is NOT included are: professional photography, video development and editing, audio creation and editing, domain name registration, and website hosting.
During your onboarding call, we will address these items if you need them. I will provide recommendations and support you with installing and configuring any platforms you need assistance with.