that aligns with your bankable hustle.
Not everyone needs an expensive custom site. Sometimes you just need a site that looks good and plays up your strengths.
But I get it. The FOMO (fear of missing out) is strong online. You start looking at other websites and before you know – poof – there comes a strong case of design envy.
With a stylish font, some great graphics and kick-ass copy you can have the website that looks like it’s worth a million bucks.
I work with multipassionate entrepreneurs, like yourself, who wants to look fab online and run a kick-ass digital brand presence without having to sacrifice a vital organ as a down payment.
- How to tell your story.
- What plugins to download.
- Where to find quality graphics.
- Which colors and fonts match your brand style.
I will walk you through ALL of this and give you the peace of mind you need so you can kick-ass with your brand + business.
does this sound like you…
I have a WEBSITE THAT DOES NOT REFLECT ME, my personality, or my brand.
I don’t like looking at my website because it just DOES NOT LOOK PRETTY.
I hesitate to share my website with others because I DON’T KNOW WHAT THEY WILL THINK.
Part of why I don’t market myself is because MY ONLINE PRESENCE LOOKS MEDIOCRE.
I’m shifting in a new direction and need my online presence to REFLECT MY EVOLUTION.
I’d love to LEVERAGE MY WEBSITE so that it works FOR me instead me working for it.
I want to MONETIZE MY BRAND WITH EASE and peace of mind.
I want my website to be simple without compromising my UNIQUE BRAND EXPERIENCE.
I want to show up in the world with the BEST VERSION OF MY BRAND & BUSINESS so that I’m engaging with the people who need to hear my message, buy my products, and experience my own personal magic.
Are you ready to cultivate a relationship with an engaged audience of subscribers & customers?
Your website is your digital home and it’s time to invite the right people over.
Yet you hesitate because your website looks “meh”
or you’re not ready to show it off because it is ALWAYS
in “work-in-progress” mode.
You know what I’m talking about!
It’s not PERFECT and you “need” it to be “PERFECT” because one typo will erase all those years of work experience, am I right?!
Your website will never be “PERFECT” because that doesn’t exist. What does exist is polished, stylish, professional, and functional.
Redefine what “having it all” means with your brand.
You can have something solid that works for you without the headaches of something complex.
I want to get to know you better so that I can better understand your personality and style preferences.
What are your passions, bankable skills, and big picture vision. This will mark the start of our visual adventure!
Your brand style guide includes inspiration to hone on your brand voice and create consistency with your visual storytelling.
You will select typography, color palettes, and design elements to complement your new look and organize your assets.
We will review best practices for your WordPress website so that you have the knowledge to manage your own site.
I will also answer questions and walk you through various plugin and integrations so that your site is running smoothly.
We will go through the following features for your website: digital downloads, online selling and/or membership capabilities.
Add what you need. Leave out what you don’t. This is YOUR brand so let’s make sure know what is best suited for your needs.
Your design adventure does not end with a website. Your online presence should match your overall brand look.
We will cover matching designs for Facebook, Twitter, as well as email newsletters so you can market your goods with style.
Once you’ve got your brand looking like the beautiful swam, I’ll stick around to help make sure it doesn’t fall back into ugly duckling status.
After your web design intensive session, you will receive email coaching, for 30 days, to get accountability support for any lingering Qs.
You’ve got the skills and you are already generating income but need style and structure so that you can sell your offerings, products, and programs with ease and efficiency.
Your online presence is all over the place because you do a little bit of everything so you need to consolidate and create a cohesive digital presence that reflects all of your passions.
Getting clients is not an issue for you but you’re ready to uplevel and scale your business with a combination of digital products, virtual courses, and/or group programs.
You’ve got the audience on social media but your digital home, aka your website, needs to reflect and match your growing online empire so that you can diversify your business model.
WHAT’S INCLUDED WITH YOUR WEB DESIGN INTENSIVE SESSION:
1. BRAND STYLE GUIDE
We will work to craft your brand style guide so you have a cohesive structure with how to express your visual brand. Included with your style guide is a mood board which outlines which fonts to use, the color palette of your new brand, and design elements for graphic visuals.
2. BRAND SITEMAP + WEBSITE BLUEPRINT
We will work to outline the pages of your website so you have clarity with how to develop your website from both the design perspective and backend tech logistics. Included with your website blueprint is a sitemap that organizes the purpose for each page, call to action prompts, layouts, and a list of recommended plugins to power up your website.
3. DESIGN MOCKUPS
We will identify the “rinse + repeat” pages so you have templates that make adding new pages a cinch. We will discuss and review any combination of the following pages:
- Home / Welcome
- About / Bio
- Services / Work with Me
- Online Store / Product Page
4. EMAIL + SOCIAL MEDIA SUPPORTING VISUALS
We will spend the last 90 minutes discussing designs to complement your email marketing and social media profiles including but not limited to:
- Newsletter template
- PDF Guide and/or Worksheet Download / Lead Magnet Offer
- Facebook Business Page and/or Group Profile Header
- Twitter Header
- Instagram Promo Graphics (Feed + Stories)
Here's how this will all go down...
Purchase Your intensive
First thing’s first, let’s get you on the calendar.
You can purchase your web design intensive below and schedule your design strategy consultation, so that we can discuss your brand + business before we meet to make magic.
If you’re on the fence and want to talk with me before purchasing, let’s hop on a quick call to discuss if this is right for you. Click here to book a free 20-minute call and we’ll review if you’re a good match for this service offering.
Complete a thorough design intake form
Let’s talk about your brand + business.
Before we hop on a call to discuss your web design, you will need to complete a design intake form so that I can know more about your brand, business and design preferences.
Use this intake to be detailed and offer as much insight about what you want so that I know how to prepare for your design strategy session.
Design Strategy Session, via Zoom
Get ready to plan it out.
Your design strategy session is where we will create the structure and blueprint for your website design. We’ll discuss typography, colors, design elements, graphics, and all of the assets you have.
We’ll talk functionality, identify the plugins and resources to power your website, and create a timeline for deliverables needed before the all-day web design intensive session.
All-Day Web Design Intensive Session
Let’s Design Your Masterpiece of a Website.
During your all-day intensive session, we will work with a staging site so you can test the new version before it goes live. Be prepared to go through the design + development your entire site.
We will create “rinse and repeat” templates so you can scale your site as needed, on your own. After we finish your website, we’ll spend time working on the supporting assets for email and social media.
Go Live and
We got this together!
After your session, we’ll stay connected for 2 months. I’ll provide you with website support so that you can have the guidance you need to manage your website.
Email me whenever you have Qs, need another screenshare, or want to walk through using the backend of your website. This is so that you have peace of mind as you launch anything that may require additional tech support.
DESIGN STRATEGY SESSION
Done virtually via Zoom
WEB DESIGN INTENSIVE SESSION
Done in-person at a Breather space
SNACKS & REFRESHMENTS
So we can work through the day
with energy and inspiration
BRAND SITEMAP + WEBSITE BLUEPRINT
Outlined and organized
for you to follow on your own
Rinse and repeat template pages
so you can add new pages with ease
To be used for email marketing
and across social media
4 weeks after your
web design intensive session
Let’s Get Started!
Save $200 when you pay in full
I show multi-passionate women how to ideate and organize your creative genius into a memorable signature offering so that they are able to harness and express their unique brand voice.
With over 15 years experience in design and online marketing, I help you navigate the entrepreneurial journey by leveraging your personal brand to create a sustainable online business.
My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
It’s not just about building a website and crafting a kick-ass marketing plan. I show you how to cultivate your brand + business by show up as your authentic self.
When I’m not making magic, you can find me musing about the entrepreneurial lifestyle as my endless quest for the perfect chai tea latte sends me on quirky adventures with my SLR camera and Spotify playlists in tow. (Monster ballads + freestyle, anyone?)
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com