Look stylish & polished with a site that aligns with your bankable hustle.

Not everyone needs an expensive custom site. Sometimes you just need a site that looks good and plays up your strengths.

But I get it. The FOMO (fear of missing out) is strong online. You start looking at other websites and before you know – poof – there comes a strong case of design envy.

With a stylish font, some great graphics and kick-ass copy you can have the website that looks like it’s worth a million bucks.

I work with multipassionate entrepreneurs, like yourself, who wants to look fab online and run a kick-ass digital brand presence without having to sacrifice a vital organ as a down payment.

Stop wondering…

  • How to tell your story.
  • What plugins to download.
  • Where to find quality graphics.
  • Which colors and fonts match your brand style.
  • How to create rinse-and-repeat pages so you can add new pages on your own, as you scale your brand + business.

I will walk you through ALL of this and give you the peace of mind you need so you can kick-ass with your brand + business. 

Untitled design (9)
The Following are included with Your

Bespoke Web Design

We will work to craft your brand style guide so you have a cohesive structure with how to express your visual brand. Included with your style guide is a mood board that outlines which fonts to use, the color palette of your new brand, and design elements for graphic visuals.

We will work to outline the pages of your website so you have clarity on how to develop your website from both the design perspective and backend tech logistics. Included with your website blueprint is a sitemap that organizes the purpose for each page, call to action prompts, layouts, and a list of recommended plugins to power up your website.

We will identify the “rinse + repeat” pages so you have templates that make adding new pages a cinch. We will discuss and review the following pages:

  • Home / Welcome
  • About / Bio / Contact
  • Services / Work with Me
  • Online Store / Product Page
  • Blog / Podcast / Videos

Get a visual brand that reflects your personality, passion, and purpose.

It’s time to cultivate a relationship with an engaged audience of subscribers & customers…right?

Your website is your digital home and it’s time to invite the right people over.

Yet you hesitate because your website looks “meh”
or you’re not ready to show it off because it is ALWAYS
in “work-in-progress” mode.

You know what I’m talking about!

It’s not PERFECT and you “need” it to be “PERFECT” because one typo will erase all those years of work experience, am I right?!

Your website will never be “PERFECT” because that doesn’t exist. What does exist is polished, stylish, professional, and functional.

Redefine what “having it all” means with your brand.

You can have something solid that works for you without the headaches of something complex.

What You Can Expect When You Enroll.


Brand Intake

After you purchase your design package, you will be directed to complete an intake form so I can learn more about you, your brand, and your big picture vision.


Design Strategy Session

We will connect virtually, via Zoom, to discuss your design preferences, brainstorm your vision, and create a timeline for deliverables.


Design Mockups

Based on your timeline, you will receive mockups to review and we’ll go through a series of live revisions. Each round of edits are done via Zoom to ensure clarity.


Going Live + Email Support

For one month after your website goes live, I will be available for ongoing support to ensure you’re using the new site with ease.

Use this time to request modifications, schedule quick video screen share sessions to learn how to upkeep your site, and ask any lingering Qs and make sure you have what you need to launch with ease.

Design Packages

Becoming a


This package is ideal for starter websites.

If this is your first rodeo, we’ll get you up and running with a site that you can shine with and is easy to manage.

This package is for you if you are new to this entrepreneurial journey and don’t want your online presence looking like it’s generic and presentable.

This package includes:

Personalized website design,
using a premium WordPress theme and plugins
3 rinse-and-repeat template pages
that you can reuse when adding new pages

Your Investment


Timeline expectations: 4-6 weeks.
Add-ons can potentially add to this timeline.

Interested in a design makeover to reflect your new brand?

Pivot on


This package is ideal for existing brands who want to reinvent.

You’ve got the goods but now you need to rebrand how you’re showing up with your magic so you can transition your brand.

This package is for you if you are at a crossroads and you want to reflect a new and evolved version of your brand + business.

This package includes:

Personalized website design,
using a premium WordPress theme and plugins
6 rinse-and-repeat template pages
that you can reuse when adding new pages
Matching social media graphics and
email marketing templates for newsletters.

Your Investment


Timeline expectations: 6-8 weeks.
Add-ons can potentially add to this timeline.

Ready to build your digital empire?

Thrive for


This package is ideal for seasoned pros.

You’re known in your industry and you want a new site to reflect the evolved version of your brand + business.

This package is for you if you are a seasoned pro and you want to create a more cohesive digital presence for your brand + business including but not limited to sales pages for your courses, programs, and memberships.

This package includes:

Personalized website design,
using a premium WordPress theme and plugins
9 rinse-and-repeat template pages
that you can reuse when adding new pages
Matching social media graphics and
email marketing templates for lead magnets.

Your Investment


Timeline expectations: 10-12 weeks.
Add-ons can potentially add to this timeline.



Include additional functionality to your website.

Do you want to integrate e-commerce, membership capabilities, online courses, or group programs?

These add-ons will help level up your presence and let you your website work for you.

View the Add-Ons Available and Select Your Choice of Add-Ons when you checkout.

Add Geek Support

for your backend

Secure a domain name and get setup with hosting for your website and email. This is valid for one year, after which you will need to renew these services on your own.

Add-On Cost


Add Lead Magnet

for your conversion efforts

This includes the design and setup of your opt-in offer so you can convert prospects into subscribers and eventually customers. Only for Mailchimp, Flodesk, and ConvertKit.

Add-On Cost


Add Woocommerce

for Online Shopping

Integrate e-commerce capabilities and sell your t-shirts, books, decks, accessories, and anything else you want to include in your own personal digital boutique.

Add-On Cost


Add Digital Offerings 

for courses and programs

Integrate private access content that can used for membership, virtual courses, and group programs. I recommend Memberspace for this which is an additional $25 per month.

Add-On Cost


Payment Plans Are Available.

Design clients are done by application only.

If you are called to work with me, share your deets below and let’s see if we are destined to make design magic together!

Frequently Asked Questions

Which platforms do you use to create my website?

I am in a monogamous relationship with WordPress. I do not have the patience for Squarespace and I don’t recommend Wix. If you use a platform other than a self-hosted WordPress installation then I am not the design genie for you.

What is a self-hosted WordPress installation?

There are 2 versions of WordPress. I work with the self-installed version. Basically you would need to host your own installation of WordPress. I can support you with this, if needed.

I already have website hosting.

Great, but let’s take a step back. I do not work with anything hosted on Godaddy or Dreamhost. I tend to stick with WP Engine which has been fabulous and stress-free for me to work with.

A lot of those cheap web hosting sites look good in theory when you’re on a budget until your website gets hacked or compromised, and then you’re spending $$ to get it fixed, assuming the site hasn’t been wiped out forever.

Do you offer payment plans?

Absolutely! The estimates you see here are to give you a ballpark range for what to expect re: pricing. Website design clients are by application only so I need to make sure we’re a good match before getting you on the books.

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com