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Align Your Passion & Purpose with Profitability
Align Your Passion & Purpose with Profitability
You want structure, focus, and organization but it’s not as simple as you initially thought it would be. Let me guess, you started with a website, social media profiles, and you hit the ground running with ambition and all that #LadyBoss drive…but things are not working out how you’d like.
You don’t just need a strategy, you need to build a foundation with intention and purpose so that all the moving pieces seamlessly come together. Let’s join forces, virtually speaking!, to organize your creative genius so that you have the structure you need to build your digital empire, big and small.
Success is the intersection of personality, passion, and profit.
I am the savvy & clever BFF you never knew you always needed because I use my mojo to help you…
…so that you are tapping into your own personal blend of magic and showing up online as the best version of yourself.
does this sound like you...
I have no idea WTF I’M DOING on social media, my website, content creation, or with email marketing.
I know I should be BUILDING MY LIST but I need direction on how to start.
I am PASSIONATE ABOUT TOO MANY TOPICS and I’m not sure if I should pick one.
I know my ZONE OF GENIUS but need a game plan for leveraging it.
I know my ‘ish but I lack the structure to EXECUTE WITH EASE & CONFIDENCE.
I’d love to MONETIZE MY BANKABLE SKILLS without compromising my integrity.
I am OVERWHELMED by all the content available online about building my brand and business.
I am ready to make a change and pivot towards what WHAT LIGHTS UP MY SOUL.
I bet you’re wondering who are these courses for, right?
I created these ON-DEMAND COURSES
so you can have the guidance and support
to cultivate your brand and monetize your magic!
who want to build their online business and need structure to organize their services, programs, and content creation.
who launch special initiatives and need support with harnessing their unique brand voice and organizing their digital game plan.
who have established brands and need guidance with consolidating what they have to create the foundations for their empire.
who have a conscious driven business and need a strategy that allows them to build their brand with personality, purpose, and soul.
Listen to your course materials from the comforts of your sofa, a crowded train, the window seat on your flight, or while on the treadmill.
Your course is delivered via Teachable, a platform where you can access your course materials whenever you want.
Spend 30 minutes, a few hours, or dedicate a weekend to doing the work with PDFs that help guide you through the lessons.
Walk away learning how to...
As a Website Bruja and Brand Whisperer,
I teach you how to stand in your truth & embrace your authentic voice
so you can show up online as the best version of your self.
The reality is there may not be a model for you to emulate. You will need to set the mold, which you can totally do,
once you have the clarity, confidence, and courage
to execute with consistency.
In this course, you will learn how to monetize your expertise and create different paths to profitability with your passions, skills, talents, and magic.
In this course, you will learn how to cultivate a cohesive brand voice so that your digital presence captivates and engages the right kind of audience.
In this course, you will learn how to organize your email opt-in offers, aka lead magnets, and outline sequences to engage your audience.
In this course, you will learn how to plan your next launch and create structure with your strategy so you can execute with intention.
In this course, you will learn how to create a brand style guide + supporting visuals for your website, social media, content creation, and email marketing.
I created these on-demand courses to give you the resources and know-how to work your magic at your own pace. Theoretically you can go through all of the materials in a weekend. However, pace yourself and work through the materials when you have time to dedicate several hours for crafting an effective brand strategy. This is not a race y’all.
Absolutely! At this time, there is no online community but you can reach out to me directly. In your dedicated portal, you will be given directions for how to connect with me. If you want ongoing and hands-on support, you can purchase a private consultation with me at a special rate.
There are no refunds once you purchase an on-demand course. If you have specific Qs and would like to discuss your most pressing issues, you can always reach out to me and I’ll provide you with guidance and support.
Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.
It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com