Shine, Glisten, Sparkle, and Fascinate - all at the same time.

Most fairy tales start with “once upon a time…” and your journey towards success is no different.

As a storyteller, I tap into all facets of yourself – mind, body, and soul. I know, I know – it sounds too woo-woo and if you’re not down with the esoteric vibe then you’re not connecting the dots, so let me help you see the bigger picture.

Your mind is where you hold beliefs and ideas.

This is like the attic for your brand.

Your body is where you take action.

This is like the vehicle that gets you from point A to B.

Your soul is how you align with purpose.

This is where your WHY lives.

This holistic approach is what allows me to help you shine in your authenticity and engage the audience who needs your magic the most.

I’m not your typical copywriter. I tap into what makes you awesome so I can amplify your voice, harness your competitive edge, and express your unique brand voice.

It’s more than just copywriting. It’s strategic storytelling.

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Get ready to stand out with

Incognito Copywriting Support

My style of writing is conversational with a focus on emotional engagement. Depending on your marketing strategy, I can ghostwrite your weekly newsletters, lead magnet funnels, and welcome sequences for your digital offerings.

I don’t have your expertise but I know how to bring your light out so you’re writing from a place of inspired purpose and strategic intentions. As a brand strategist, I know how to leverage your book so you can utilize it to sell your programs, courses, and group memberships.

With over 15 years of experience as a designer, I’ve learned how to transform the design process into a visual storytelling experience. I can support you with copywriting for any of the following pages:

  • Home / Welcome
  • About / Bio / Contact
  • Services / Work with Me
  • Online Store / Product Page

Even Cinderella knew better than to show up at the ball without help.

Whether it’s the pandemic or a collective that has finally embraced entrepreneurship, you’re no longer the shiny new toy in the store.

You may be one in a million but you also one of a million.

Who you are IS your competitive edge
and the best way to stand out from the crowd
is to create a memorable experience
with your brand & business.

Words matter.

Are you a coach, consultant, strategist, or mentor?

Do you support, empower, teach, guide, or mastermind with clients?

There is more than one way to express yourself and I want to help make sure you’re showing up and making an impact.

Speaking their language is key to building the know, like, and trust factor.

The words you choose with your storytelling efforts signal to your audience that this is how you roll with your brand & business.

What You Can Expect When You Enroll.


Brand Intake

After you purchase your package, you will be directed to complete an intake form so I can learn more about you, your brand, and your big picture vision.


Storytelling Strategy

We will connect virtually, via Zoom, to discuss your brand and business, identify your voice preferences, and create a timeline for deliverables.


Writing Samples

Based on your timeline, you will receive writing samples to review and we’ll go through a series of live revisions. Edit rounds can be done via email or Zoom.


Going Live with Your Written Work

Once you approve the written product, you are responsible for going live with the published work.

This includes publishing your book, adding the copy to your website pages, and email marketing platforms.

Writing Packages



This package is ideal for support with email newsletters.

Consistently engaging your audience is how you stay top of mind.

This package is for you if you want to offer weekly, biweekly, or monthly newsletters to your email list.

Your Investment Starts at


Timeline expectations: 2-3 weeks.

Interested in a copy makeover to better reflect your brand?



This package is ideal for support with website copywriting.

Speaking your authentic truth is how you attract the right kind of peeps.

This package is for you if you want to rewrite the copy on your website including but not limited to your offerings, bio, and product descriptions.

Your Investment starts at


Timeline expectations: 3-5 weeks.

Ready to publish your next book?



This package is ideal for ghostwriting your next book.

A published book helps you create visibility opportunities and position your brand as an authority.

This package is for you if you want to self-publish your next traditional book, guide, manual, workbook, guide, planner, or journal.

Your Investment starts at


Timeline expectations: a minimum of 3 months,
depending on the complexity of your book.

Payment Plans Are Available.

Copywriting clients are done by application only.

If you are called to work with me, share your deets below and let’s see if we are destined to make storytelling magic together!

Frequently Asked Questions

Can you support me with email marketing?

Yes. If you want guidance + support with executing your email marketing strategy, I can help configure and schedule your campaigns. I am well versed in Mailchimp, ConvertKit, Flodesk, Ontraport, Kajabi, among others.

Do you offer website design with copywriting packages?

I have a separate application for web design. The time commitments and expectations are different for design services so while yes we can bundle web design with your copywriting packages, it depends if we are a good match for both design + copy services.

Do you offer book cover design + formatting?

Yes. If you want an all-inclusive book ghostwriting package that includes copywriting, book cover design, interior page formatting, and self-publishing support, let me know when we speak about your brand.

Do you offer payment plans?

Absolutely! The estimates you see here are to give you a ballpark range for what to expect re: pricing. Copywriting clients are by application only so I need to make sure we’re a good match before getting you on the books.

My name is Vicky Ayala

and I am your quirky brand strategist

Behind this clever copy is a seasoned pro with over 15 years of experience in design and online marketing. My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.

I help you ideate and organize your creative genius into a memorable signature offering so that you are able to harness and express your unique brand voice.

It’s not just about building a website, copying someone’s sales funnel, and throwing up some cute graphics on social. I show you how to cultivate your brand and align your business with your passion, purpose, and personality so that you can harness your profit potential.

Where You May Have Seen Me

What Others Have To Say About Me

Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer.  For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.

The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert

Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.

Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.

She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.

Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”

Fay Andreola, Lifestyle Entrepreneur & Style Expert

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Upgrade time baby!

Christine Gutierrez, Therapist and Love Addiction Expert

Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Reinvention Strategist and Marketing Expert

When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.

After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.

I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!

Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder

As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.

In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.

Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.

What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.

She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.

She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!

Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of