Aligned Brand Coaching

Get ongoing support to launch your next offering with ease.

Do you need guidance & support to
maintain consistency?

Just because you can doesn't mean you have to.

Whether you’re new to this hustle or a seasoned pro, the idea of #selfmade is not only detrimental to your wellness, it’s also not an accurate description of success.

We need each other to thrive. If you’ve got a website, it’s being hosted on a server that someone else built and maintains.

If you’ve got a logo and sparkly graphics, someone created those source design assets even if you spent 4 hours putting it together on Canva or Photoshop. While we’re at it, someone created the programs you use to cultivate and upkeep your business.

Whatever you were taught to believe about asking for help, know that reaching for support is a sign of strength and not weakness.

Think about how much more impact you could have if you were to align with a launch strategy that bakes in ease and simplicity.

You still need to do the “work” but you don’t need to overwork yourself into overwhelm.

Does this sound like you?

I know exactly what i want to do
but want guidance + support to make it happen.

I know what my brand voice is
but I struggle with expressing it in an engaging way.

I want to launch a new offering
but I get overwhelmed by all of the work involved.

I know i have the goods to be successful
but I feel like a fraud when I see others doing it “better” than me.

I’m ready to evolve my brand + business
and I want someone to keep me anchored in my passion + purpose.

What is Aligned Brand Coaching?

These coaching sessions are for when you’re ready to take bold action with your brand + business and you want ongoing attention to support your efforts so that you don’t lose momentum and succumb to bouts of imposter syndrome.

During the next 3 months, WE WILL MEET SIX TIMES, BI-WEEKLY, FOR 60 MINUTES to assess your strategy, troubleshoot challenges, and keep you on track with your hustle.

Brand coaching is for when you want accountability and support to stay focused with your brand strategy and business goals.

I take a blended approach to brand coaching so you can get the best of both worlds: left brain strategy and right brain creativity.

My intention for this coaching option is to help you feel confident and courageous enough to take an extended leap of faith that takes you out of your comfort zone so you shine + thrive with your expertise.

Sessions are done virtually via Zoom, or in-person.*

*In-person sessions are done at my office in midtown Manhattan and are available Tuesday through Thursday, between 11am-5pm EST.

Isn't it time you aligned with a workflow that lets you grow at your pace?!

Just because you’re a solpreneur doesn’t mean you have to navigate this journey alone. Stop stressing out about whether you’ve got what it takes to make magic with your brand + business.


Your enrollment includes...

Intake Assessment

Complete a brand intake assessment and share your story, challenges, and vision for how you want to shine + thrive. You will also receive a welcome email that contains instructions for your next steps as well as the link for accessing my calendar.

Onboarding Call

Get on my calendar for a 30-minute call to discuss your coaching sessions.

We will outline the agenda for our time together and I will ask you to share anything that will help me help you. This includes but is not limited to your lead magnets, bios, program materials, photos, website design, and book outlines.

Six Biweekly 60-Minute Consultation Sessions

Choose between a recorded virtual session via Zoom or meet me at my office in midtown Manhattan. During your session, we will co-create your strategy so you can walk away with the know-how to level up your brand + business.

Use this time to get clarity on your brand so you can feel comfortable with showing up as your authentic self. I’m here to support your growth and align you with an opportunity for strategic reflection which will help position you to pursue next steps with your brand + business.

Unlimited Email Coaching, In Between Sessions

Keep in touch with me via Whatsapp or Voxxer and get unlimited coaching, so that you can stay focused + on track. Don’t be shy. Reach out to me when you want ongoing strategy support via email. I’m available to answer Qs, provide recommendations, review copy, and all that jazz.

Enroll in the
Aligned Brand Coaching
program for

Hola! My name is Vicky and I am a
Holistic Brand Strategist, Author & Renaissance Bruja

I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the author of four published books and the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or daydreaming about seeing the world with my digital SLR camera.

Where You Have Seen Me

What other dope chicas have to say
about working with me!

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.

Christine Gutierrez, Therapist, Author, and Founder of the Diosahood

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges.

Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions.

She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

Vicky is a brilliant brand strategist and experienced online marketer.

I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.

Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital