Saturday, June 24
Mid-town Manhattan, nyc
Saturday, June 24
Mid-town Manhattan, nyc
You have this wild idea to pursue your passion full-time. You act on this wild idea by getting a website, engaging with people on social media and maybe even quitting your steady job.
You’ve been on Youtube for a gazillion hours watching “thought leaders” all tell you the same exact thing, but with different flavors of BS.
Days turn into weeks which turn into months and you’re still unsure about how to make sense of soulpreneurship.
You get sporadic bouts of design envy and comparison flu.
It’s gotten to the point where you’re second guessing every move you make, every social media status update you write, every newsletter you send out, every penny you spend on trying to hack the hustle.
Have a seat. Get comfortable and tell me, how does your brand & business make you feel? If you’re not hopelessly in love with your brand, then “Houston, we’ve got a problem.”
It’s OK if you find yourself at an impasse with how you’re showing up online.
If you started out as a…
…that’s OK. The entrepreneurial journey starts in one place and it’s designed so that we take an awesome adventure.
You don’t have to do what you’ve always done. IT’S OK TO CHANGE LANES.
Because a brand is so much more than a logo…it’s about the the impression you leave on others.
We will meet for an all-day intensive.
During this intensive session we’ll work on cultivating who you are so that you’re leveraging your competitive edge, for passion AND profit.
I’ve worked in marketing for over 15 years. I’ve worked at a startup, traditional advertising agency, digital media agency and I’ve been crazy enough to have launched some indie entertainment projects.
If there’s one thing that ALL of those industries have in common is that marketing, when done well, is a MAGICAL experience but…
You HAVE to know your end game.
You HAVE to know your competitive edge.
and you HAVE to know how to leverage your competitive edge to reach your end game.
When it comes to marketing, strategies are just that…strategies, aka ideas for execution.
There’s a reason why one person does great with Facebook ads and another does not, why someone’s Instagram game is killin’ it and you’re struggling to get 5 likes on a post.
It’s not the tactics, it’s how you’re leveraging them.
What are strategies for positioning myself as a person who knows her ‘ish?
What are ways I can stand out and be memorable?
What is the email opt-in that is going to grab my right people’s attention?
What themes and topics should I be focused on and creating?
What type of biz model is going to work for me?
What kind of digital presence is going to best reflect my personal brand’s competitive edge?
Stop wondering if you’re doing it right.
Stop wondering if people “get” you or what you do.
Stop wondering if you should be using Facebook vs Instagram vs Snapchat.
Together we’ll create a game plan that’s customized exclusively for you so that you can shine bright like a pyrite, on your own terms!
POSITION YOUR BRAND
We’ll tackle the first major pink elephant in the room. Who you are IS your competitive edge so let’s identify what makes you awesome so you can lead with your strengths instead of trying to overcompensate in areas that are not your zone of genius.
You will learn:
ACTIONABLE TAKEAWAY: we will create your personal brand calling card.
This activity will form the foundation for your brand story and how you position yourself within your industry. We will organize who you are, what makes you unique and show you how to incorporate your competitive edge into your business so that you’re servicing your ideal audience by doing what you love.
ORGANIZE YOUR STRATEGY
Now that your “WHAT” is clear, let’s get our hands dirty with creating your game plan. Having a big picture vision involves being unrestricted with your aspirations. Don’t ask if it can be done. We can always find a way to make it happen. When you’re clear about what you want, your “HOW” has a funny way of showing up.
You will learn:
ACTIONABLE TAKEAWAY: we will create a 90 day hustle game plan.
This activity will outline what you are offering, how you will position yourself to offer them. This will help give you structure, focus and organization so that you can break down milestones into manageable goals and create a realistic forecast.
Meals & Snacks will be provided.
Use this time to get some fresh air, check your emails,
network with your fellow intensive participants and/or ask me questions.
LEVERAGE YOUR STORY
When you’re online, the last thing you want to do is sound like everyone else. You’re NOT like everyone else and the best way to convey this is with language.Your unique personal brand has a language and during this session we’ll discover what it is.
You will learn:
ACTIONABLE TAKEAWAY: we will create your content calendar.
This activity will give you a better sense for what to share and how to share it. The trick to telling yourself is to be able to give your experiences a purpose that’s greater than yourself. Breakthroughs are often disguised as breakdowns so let’s figure out how to leverage your backstory for a greater good.
BUILD YOUR AUDIENCE
The key to standing out online is to create an experience that’s memorable and captivating. An experience that makes people feel good and engages them to take action. This week we’ll focus on understanding how you can deliver an AH-MAZE-ING experience to your tribe.
You will learn:
ACTIONABLE TAKEAWAY: we will outline your email opt-in.
This activity will serve as the template for how you create a brand experience. Your email opt-in is an extension of your brand experience. It keeps you engaged with your tribe so that you’re building a long-term relationship with them so that you’re not some “Wham Bam Thank You Ma’am” kind of brand.
Saturday, June 24
Mid-town Manhattan, nyc
You want to get unstuck with your brand + business.
You have an idea about what you want to do but you’re not sure how to transform that idea into something tangible.
You already know what you want but it’s not translating online.
You know you’re not “showing up” and you want to figure out why and how to change that.
You want to have service-based offerings but you’re not sure how to differentiate yourself.
You’re overwhelmed by the experts and all the information available online.
You’re getting ready to launch a website but your brand voice is not clear enough.
A cookie-cutter formula for making 6 figures in 30 days.
There are others who do this online but I’m not one of them.
I know you’re probably familiar with my design work
but this is an all-day intensive for your brand.
We won’t be going over design strategy during this session.
You don’t have time to attend an intensive for 6 hours.
You’re not much of a group participant.
Our weekly sessions are not for the “sit in the corner quietly” types.
You will need to speak up and share.
It’s part of your journey! 😉
You expect quick results in 6 hours.
Building your authentic brand is not a fly by night kind of thing.
It takes time to plant the seeds.
You think you know what’s best and you’re not open to
learning new perspectives, ideas, strategies or opinions.
all-day intensive experience
$349 / pay in full or
2 monthly payments of $200
Don’t let the quirky copy and bright colors fool you. I have over 15 years of experience in design and online marketing.
In my previous life I worked as a vocational counselor for disenfranchised communities. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV which helped me indulge in my passion for film, tv and pop culture.
Now, I leverage my diverse background to empower multi-passionate coaches, healers and soulpreneurs how to position their personal brand with their online business.
I love nothing more than helping women put the pieces together for their brand + business. Being a copycat cliche SUCKS so I’ve made it my mission to give you the guidance and support you need to embrace your authentic self.
When I’m not wearing my professional hat, I love to take the fantastical ideas in my and give them the heart and soul they need to live in the real world. You’ll find me either talking about personal branding, creating pretty things for the Interwebs, or going on quirky adventures.
Angelica Perez-Litwin – latinasthinkbig.com
Boni Candelario – bonicandelario.com
Bren Herrera – brenherrera.com
Christine Gutierrez – christineg.tv
Corinne Zupko – acimindfulness.com
Courtney Peikes – jacboutique.com
Danielle Holdman – danielleholdman.com
Darin Michelle – darinmichelle.com
Fay Andreola – tellstyle.com
Joselyn Martinez – joselynmartinez.com
Lisa Velasquez – lisatalkslove.com
Loni Markman – lonimarkman.com
Maria Lopez – yogiando.com
Marlene Pratt – casalatina.com
Mayling Kajiya – girlu.com
Monica Barnett – blueprintforstyle.com
Nora Diaz-Bretherton – casalatina.com
Psalm Isadora – psalmisadora.com
Riva Nyri Précil – lovenyri.com
Rosa Alonso – rosaalonsodigital.com
Tachelle Shamash Wilkes – femmixx.com
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com