YOU DO NOT HAVE TO COMPROMISE THE INTEGRITY OF YOUR PASSION, PURPOSE, AND PERSONALITY
TO BUILD A THRIVING BRAND + SUSTAINABLE ONLINE BUSINESS.
What if you didn’t have to choose and you could shine & thrive as a multi-passionate entrepreneur?
If you’ve believed this whole time that you have to choose between your passions or that you need to be ONE thing, there’s another way.
MULTI-PASSIONATE BLUEPRINT is for when you feel like you’re all over the place with your brand and you want to align your passions and purpose with profitability.
Are you ready to…
» Organize your secret sauce recipe
» Create a signature process with your expertise
» Hone storytelling skills to articulate your competitive edge
» Diversify how you monetize your expertise
» Simplify how you create systems to manage your brand & business
In a world where you are expected to stay in a lane, I want to support your curiosity + inquisitive nature for exploring and integrating your passions.
Does this sound like you?
I know what my brand voice is
but I struggle with expressing it in an engaging way.
I’m ready to evolve my brand + business
and I want someone to keep me anchored in my passion & purpose.
I want to launch a new offering
but I get overwhelmed by all of the work involved.
I know I have the goods to be successful
but I feel like a fraud when I see others doing it “better” than me.
What are the conflicting beliefs that keep you stuck?
» I AM OPTIMISTIC ABOUT THE FUTURE
and also secretly scared about settling for a vision that doesn’t light me TF up
» I AM CLEAR ABOUT HOW I WANT TO SHOW UP
and also conflicted about how to bridge all of my passions
» I AM MOTIVATED TO STEP INTO MY POWER
and also using this time to reassess my ambition
» I AM STRUGGLING TO “FAKE IT UNTIL I MAKE IT”
and also reimagining my definition of success
» I AM AT A POINT WHERE THINGS NEED TO CHANGE
and also stay aligned with who I want to be
What’s Included in Your
Work through six modules with lessons + activities that help you get clarity, confidence, and courage to create meaningful connections that are consistent with how you want to shine + thrive.
Print out the worksheets or completely them virtually so you can work your holistic brand strategy on your own, with your team, or while working with a professional coach, consultant, or strategist.
45-Minute Blueprint Review
For a limited time, schedule a private session with me and together we’ll work through your blueprint and co-create a holistic brand strategy that aligns your passion + purpose with profitability.
What to Expect
1. You will receive access to the on-demand course in September 2021.
2. All lessons are available in video and audio format.
3. Course worksheets are downloadable as fillable PDFs so you can print them or fill out + save your work in the PDF document.
This is to facilitate sharing your work with anyone who is supporting your brand + business, either myself or others such as a designer, coach, or manager.
This on-demand course contains six modules with several lessons in each.
Go at your pace!
Empowered Brand Mastery
Break Down Your Why
Create a mission statement & personality profile that will help articulate your brand purpose.
Having the desire to build an online business is not enough. While you may be one in a million you are also one OF a million.
Lay the foundation for your brand hook and outline your brand mastery strategy so you can co-create a vision that reflects the best version of your brand.
IN THIS MODULE, WE WILL
IDENTIFY YOUR ANCHOR
SO YOU HAVE CLARITY ON HOW TO SHOW UP WITH THE BEST VERSION OF YOUR BRAND & BUSINESS.
Unravel Your Conflicting Beliefs
Create a methodology that helps position your brand for authority.
What is your framework? How are you doing things differently? Do you model your brand after others or do you set the mold?
Create the blueprint for your brand and outline your positioning strategy so you are co-creating the blueprint for how you shine + thrive with intention.
IN THIS MODULE, WE WILL
IDENTIFY YOUR CREATIVE GENIUS
SO YOU HAVE THE CONFIDENCE TO STAND OUT AND POSITION YOUR EXPERTISE.
Monetize Your Experitse
Give Yourself Permission
Create a business model that aligns your expertise with diverse offerings.
How are you diversifying your income potential? Do you rely on private sessions, products, or digital programs?
Examine the different ways you can monetize your brand and outline your bankability strategy so you are co-creating a business that can grow with you.
IN THIS MODULE, WE WILL
IDENTIFY YOUR PROFIT POTENTIAL
SO YOU HAVE THE COURAGE TO COMMAND YOUR PRICE & SCALE YOUR VISION WITH SUSTAINABILITY.
Deconstruct Your Comfort Zone
Create a storytelling guide that amplifies your message with an engaged audience.
How are you leveraging platforms to showcase your gifts? Are you a secret expert with dope content that no one sees?
Craft a storytelling blueprint and outline your content strategy so you are co-creating opportunities that allow your authority and expertise to shine.
IN THIS MODULE, WE WILL
IDENTIFY YOUR BRAND VOICE
SO YOU HAVE THE CREATIVITY TO EXPRESS YOUR BRAND WITH THE PEOPLE WHO RESONATE WITH YOU.
Big Picture Vision
Commit To Being Cohesive
Create a daily workflow that is consistent with how you want to shine and thrive.
Ideas are great but have you ever tried taking a vision, building momentum, and executing with consistency?
Focus on your daily tasks and outline your sustainability strategy so you are taking inspired action that maintains your work flow.
IN THIS MODULE, WE WILL
IDENTIFY YOUR WORKFLOW
SO YOU CAN GO THE DISTANCE WITH YOUR BRAND + BUSINESS.
My name is Vicky and I am a
Brand Strategist & Storyteller
I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the creative genius behind the Multi-Passionate Blueprint and the Sacred Journey Oracle Deck.
As a seasoned pro with over 15 years of experience in vocational counseling, design and digital marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building a brand + business.
I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, creative agencies including 360i and d expósito & Partners, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.
I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship. When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.
Where You May Have Seen Me
What Others Have To Say…
Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.
She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.
Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big
Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.
Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.
Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.
Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.
Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.
Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Christine Gutierrez, Therapist, Author, and Founder of The Diosahood
What Others Have To Say…
For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.
Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital
Still Undecided? Peep These
Frequently Asked Questions
I am new to entrepreneurship. Is this program right for me?
SHORT ANSWER: Yes. This course will help guide you through the process of organizing your holistic brand strategy. If you don’t have the clarity to understand who you are and how you want to show up, the first module will cover that.
Consider this a 101 course for those who are not clear about their vision.
OK cool. What if this is not my first rodeo and I’ve been in the game for a hot minute?
If you’ve been navigating the entrepreneurial journey AND you find yourself reading this FAQ, then there is something about what you are currently doing that is not resonating with you.
If you are at a crossroads or feel stuck with your hustle, this course will help support the next iteration of your brand + business.
Before you decide on whether you need to pivot or quit, let’s explore if what you really need is to simply realign, recalibrate, and redefine who you are + how you want to shine and thrive.
What is your expertise?
I have almost 20 years of work experience in the following industries: social services, media and entertainment, tech startups, advertising and digital marketing agencies, as well as the performing arts. Don’t let my good looks and quirky writing fool ya…I know my shit.
My professional background is in vocational counseling and digital strategy and I’ve parlayed that into strengths that support your brand development and storytelling needs. If you’re not sure whether I’ve got the goods to help you, hop onto my email newsletter list and peep my musings, engage with me social, and ask around and see for yourself.
I’m big on self-mastery and have been known to integrate mysticism with my work so if esoteric modalities are not your jam, we’re probably not going to be a good fit. #JustKeepingItReal
I am not interested in doing it myself. I want someone to create my brand for me.
If you don’t want to do the work then I’m not sure this course will help you. I also don’t think I am the best strategist for you to work with.
Aside from the fact that I don’t partake in done-for-you services, the mindset of “not wanting to do the work” goes against my ethos. I take an inside-out approach with brand strategy, hence the “holistic” part.
If you are looking to hire someone to do all the heavy lifting for you, I’m not sure why you’re still here reading this far down a sales page for an on-demand virtual course that you work on at your leisure? 🤨
The “work” is more than just writing generic email copy for uninspiring funnel sequences.
The “work” is about being intentional with how you bring your personality to the party.
If you’re looking to “crush it” without making an effort to be authentic, then I wish you well on your endeavors and no this course is definitely NOT for you.