Honoring My Path to Authenticity

My authentic self craves chai tea lattes to avoid thinking about coffee. My authentic self is always at odds with my aspirations. My authentic self loves to daydream. My authentic self is rooted in creation. My authentic self to feel validated. Too often in the entrepreneurial journey we’ll conform to what we think we’re supposed…

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Define the Relationship You Have with Your Website

yes mercury is retrograde but so what… Actually there’s a lot of cosmic energy in retrograde. There are 5 planets giving the impression that they’re doing the backwards tango. You’ve likely seen a gazillion articles, IG posts, tweets and FB threads about how Mercury is gonna “EF” some ‘ish up. The planets don’t operate on…

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Stop Racing Against Yourself & Lead by Example

Lately, I’ve found myself feeling like I was in a race with myself. Pisces season had me feeling the bottom of the emotional pits a little too much and now that we’re entering Aries season, I am glad the energy is shifting towards assertive action. Yet, as someone who’s been around the entrepreneurial block before,…

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Personal Brand Archetypes and the Elements

When I first crafted the Personal Brand Archetypes, there were 4 and they included the niche audience I worked with. They were: creative entrepreneurs, performing artists, lifestyle coaches and service providers. Pretty simple right? Over time they evolved into 12 until last year when I honed in on 24 archetypes. Maybe in the future there…

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Becoming Your Own Umbrella Brand

I hear this question a lot: Do I brand me or my business? As if they were mutually exclusive. For some they are. The owner of Nike doesn’t plant their photo all over the sneaker boxes. But we’re not talking about Nike, we’re talking about your personal brand. If you’re an ambitious blogger, creative entrepreneur,…

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Are You Cultivating Your Personal Brand?

Personal branding – few words inspire a strong emotional response such as this word. I’m objectively biased. I live by my mission and it’s highly rooted in the notion of a personal brand. Some context – I have a marketing background. I’ve been on both sides, or rather all 3 sides, of the business coin.…

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