How Do You Define Multi-Passionate?

If you’ve been following me for a while then you know I’m not your average brand strategist. I bounce around from title to title, go-with-the-flow and change up my visual mojo like some diva from a beauty pageant. If you’re quirky and weird like me, you’re first thought re: beauty pageant isn’t the eye candy…

CONTINUE READING

The Different Types That Comprise Your Audience

You’re building a brand + business simultaneously. That’s a lot of work. Between the inner work that comes with creating an authentic brand and the acumen that comes with building a thriving business, it’s no wonder entrepreneurs get drained, exhausted and at times depressed. There’s so many elements that are at play for you to be…

CONTINUE READING

What is the Entrepreneurial Journey?

If you’re a writer then you are familiar with the Hero’s Journey. It’s the basis for most, if not all, stories. The snarky Latina version is: “some dude goes on a quest and ends up learning about himself in the process.” Granted I have issues with the “hero’s” version of this quest because women tend…

CONTINUE READING

What is Your Signature Hook?

I’m no stranger to Starbucks. I feel like it’s my unofficial office. I go to the one in Cranford, NJ pretty regularly that they all know me by my first name and I get my sandwiches on a nice little plate. It’s gotten to the point where they don’t even need to ask me what…

CONTINUE READING