How Do You Define Multi-Passionate?

If you’ve been following me for a while then you know I’m not your average brand strategist. I bounce around from title to title, go-with-the-flow and change up my visual mojo like some diva from a beauty pageant. If you’re quirky and weird like me, you’re first thought re: beauty pageant isn’t the eye candy…

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The Different Types That Comprise Your Audience

You’re building a brand + business simultaneously. That’s a lot of work. Between the inner work that comes with creating an authentic brand and the acumen that comes with building a thriving business, it’s no wonder¬†entrepreneurs get drained, exhausted and at times depressed. There’s so many elements that are at play for you to be…

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What is the Entrepreneurial Journey?

If you’re a writer then you are familiar with the Hero’s Journey. It’s the basis for most, if not all, stories. The snarky Latina version is: “some dude goes on a quest and ends up learning about himself in the process.” Granted I have issues with the “hero’s” version of this quest because women tend…

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What is Your Signature Hook?

I’m no stranger to Starbucks. I feel like it’s my unofficial office. I go to the one in Cranford, NJ pretty regularly that they all know me by my first name and I get my sandwiches on a nice little plate. It’s gotten to the point where they don’t even need to ask me what…

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