Sarah is an awesome writer who teaches others how to express themselves with words generating awareness, attention and interest.
When did you fall in love with entrepreneurship?
I first fell in love with entrepreneurship when I started travel blogging. Who wouldn’t want to get paid to write about traveling?
I took that love for online writing and became a copywriter a few years later. It’s pretty fantastic that I can put my office a.k.a. my laptop into a bag and take it with me wherever I please.
How do you define a successful brand?
Success is a funny word. It can mean so many things to so many people and the definition of a successful brand is constantly evolving. For me having a successful brand goes much deeper than money, it’s about creating an experience for my clients that is unique to my lifestyle and connects with their ideal lifestyle.
Being able to wrap my love for travel into my brand while taking my clients on “writing vacations” was a huge success by my measure. During that time I’m staying true to my purpose and helping them communicate their purpose with the world. I love peeling back the layers of their brand and getting to the underbelly of what they want to share with the world.
I feel like brands that can convey that deeper messaging of why they do what they do will always be so much happier with their work. Not to mention their clients will instantly be attracted to them, because their following their true purpose.
What does a typical day for you look like?
A typical day looks like lounging in bed watching at least one Ted talk, then I roll out of bed and start making breakfast. I try my best to not look at email and work on my business or a writing project for the first 45 minutes of the day.
The rest of the day is blocked out for writing projects, sprinkle in some social media, and I usually save email for the last hour of the day. I always wrap the day by setting up my projects for the following day.
How long have you been an entrepreneur?
I got my start as an entrepreneur with travel blogging in 2009, but if you count my Girl Scout days then I got started when I was 9 years old.
If you weren’t with your current brand what would your occupation be?
If I wasn’t a copywriter then I would be a full time travel blogger and working on an obscure book about working in the fine arts world. Being on the road and writing fills me up spiritually speaking.
How did you take your leap of faith into solopreneurship? What has the journey been like?
My leap into solopreneurship happened when I was working as an art installer for the LA museum circuit. I was travel blogging by night and I loved how I could pour my creative writing into my experiences.
While working for the museums I was injured and decided it didn’t make sense for me to continue working in a labor intensive industry. I quit my job and jumped in with both feet into my copywriting business after I read a book called The Well Fed Writer by Peter Bowerman.
In 10 years, what do you envision your life (work and personal) to look like?
My work and personal time will always be blended. In 10 years I envision my 1:1 copywriting sessions will be actual writing vacations where we complete all the content for my client’s site over one week in places like Greece, Australia, Canada, and Hawaii.
The other vision I have is starting a travel writers group where we take sponsored trips and write about the places we visit. I would also like to take my DIY website writing workshops on a global tour. In between the work my time will be spent with family and friends traveling and seeing the world.
What is the most important lesson you’ve had to learn as a solopreneur that made you a better person?
The most important lesson I learned as a solopreneur is that no matter small your business is you can have a huge impact in the world and everyone’s lives that you touch. It fills me with gratitude to know my brand can affect so much positive change in the world.
What has been your biggest challenge in life and work?
My biggest challenge in life and work is remembering that time is on my side.
How do you overcome, or try to overcome these challenges?
I’ve been trying to remind myself that I’m always in perfect time and keep my thoughts positive in that regard.
What has been your most prized accomplishment?
My most prized accomplishment is building my copywriting business from scratch while being able to contribute and add value to my different communities.
I’ve lead workshops to help local children at the YMCA learn about writing, each year I support 826LA– a tutoring center helping children publish books, I’m a Courage to Fly author that was tied to building a school in Nicaragua, and I have also lead workshops for women seeking employment to help them polish up their resumes through Dress 4 Success.
What is your most favorite quote?
My favorite quote is one that I wrote, since it is a guiding principle for my life and business:
“Let no come from other places, not yourself.”
What is your personal style like?
My personal style is centered on creativity. In the last year I dip dyed my hair blue to show my creativity. I really love Trina Turk’s clothing, because she makes clothes that are super comfortable to wear and travels well. I’m most comfortable when I’m wearing a maxi dress and sandals.
If you could go back to your 9 year old self, what would you tell her?
If I could go back to my nine year old self I would tell her that she shouldn’t worry about what other people say or do. But she should create strong boundaries and speak up for herself when necessary.
That’s something I struggled with in college and it sometimes creeps back into me always saying “yes” to everyone as an entrepreneur.
If you could change one thing about yourself, what would it be?
I honestly wouldn’t change one thing. Mainly because no matter where I am in my journey I come from a place of gratitude, open-mindedness, and learning.
I see my life as one big experiment and even though it may look like I’m taking two steps back I am always failing forward.
What 3 words best describe you.
Creativity, Luminosity, and Zeal.