I’d love to say I’m on-the-go because I’m so busy doing what I love but in reality, a lot of the productivity hacks I’ve learned are due to me not wanting to put in all the work. I mean, let’s be real, you’re reading this looking to minimize how much effort you need to exert into your brand + business too, amirite?!
I got into this hustle to create opportunities that would give me freedom so the idea of having to spend 16 hours a day working my social media engagement is not what’s going to keep me motivated to keep pushing forward.
Let’s strategize on how we can transform those tasks into something that becomes easier to make sustainable.
I can talk about how you need to suck it up and do the work but that’s kind of language and assertion has not proven to be effective at getting clients, or myself, to actually do the work.
What does? Reimagining the work so that it becomes more routine and fun, and yes I said FUN! That’s still allowed here right?!
I’ve been known to batch the hell out of my content. In one 6-hour sitting, I drafted 16 email newsletters. One Saturday, I drafted 60+ transactional emails for service offerings and follow-up sequences. This work is easy for me because I am a writer.
I don’t just like to write. I am a writer.
Identifying who you are is key to being productive. In addition to being a writer I am also a spreadsheet junkie.
These two identities not only help describe my brand but they steer the ship with how I’m creating, organizing, and managing my workflow.
So let’s talk about you.
Who are you?
What are your identities that describe how you work your brand?
The Sacred Brand Archetypes Workbook is a great place to start, if you don’t know, but they’re more about personality. We need to understand what’s at the core of your skills.
How do you:
- retain information
- brainstorm ideas
- organize your workflow
- create content
- express your expertise
Think about the tools and resources you use to do your work.
Where do you thrive when you’re in work mode?
Personally, I struggle with focus when reading. I often have to re-read everything a few times before I retain the information. However, listening to an audio and I retain all the information easily. So when it comes to learning new skills, I do so with audiobooks or podcasts. When I’m batching I will loop the same songs on a playlist for hours. This helps me get through doing all of the work I hate doing.
This is how I stay productive.
I’m often asked how do I get so much done in such a short period of time and while I’d love to say “I do the work” that’s not the most constructive response. I get a lot done because I’ve learned how to work with my strengths and I’ve created productivity hacks to compensate for the areas that I am not great in.