Serve to Sell Roz K. Walker

Roz Walker

Roz is an awesome entrepreneur who understands the delicate balance between raising children and running a business. She now helps working moms discover, live and share their purpose.

When did you fall in love with entrepreneurship?

I think I was born loving entrepreneurship. By the age of 10, I had started 3 businesses in my neighborhood and even hired some neighborhood kids as employees. From a young age, I collected cash registers and would charge my family members for items of necessity that I would swipe from around the house.

I always had it in mind as a young child that I would start my own business and I did go on to try several business ventures before landing on my current role as Inbound Marketing & Business Strategist.

How do you define a successful brand?

A successful personal brand is one that matches your unique, authentic self. It’s built on your strengths, skills, talents and abilities and enables you to fulfill your purpose by serving those you are meant to serve.

What does a typical day for you look like?

I’m a homeschooling mompreneur, so my days are usually a whirlwind. I make it a habit to start each day around 5:30 am with quiet time in which I read something spiritual or motivational. I may squeeze in a little work depending on how early I wake up. Then my homeschooling day begins with getting the kids up, making breakfast and then some light cleaning.

We home-school until early afternoon and then I take off my homeschooling “hat”. Most days, I then get to relax a bit by playing with the kids, catching up with my husband once he gets home, and even an occasional trip to the salon.

Then it’s dinner time, bathtime, and bedtime for the kids. Once they’re tucked in, I put on my mompreneur “hat” and get to work. I wish I could say I get to bed at a decent time, but I’m truly a night-owl, so I’m usually the last one to crawl in bed after putting in 3 – 4 hours of work.

How long have you been an entrepreneur?

Since about 7 years old. I started out with a cookie “company” in my neighborhood and then branched out to a detective agency (amazingly, I actually made money with that business), and then a carwash “company” by the age of 10.

After graduating from college, I went on to try several other business ventures (while working full-time) until I found the one that fit.

If you weren’t with your current brand what would your occupation be?

Definitely a teacher. I love learning and sharing what I learn with others.

How did you take your leap of faith into solopreneurship? What has the journey been like?

When my youngest joined the family, I made a two-year plan to leave my job to come home. However, an incident with my kid’s child care provider pushed me to making the decision 1 ½ years early. I turned in my two-week resignation and came home.

It was a challenging journey at first since it began earlier than expected, but I seem to work best under pressure. I quickly developed relationships with influencers online and got some hands-on training. Because it was so challenging, I began a blog to share what I learned so other moms could have an easier transition.

This labor of love turned out to be my full-time business and I love every minute of it.

In 10 years, what do you envision your life (work and personal) to look like?

In 10 years, my homeschooling days will be completed and I see myself working full-time in my business. I would like to be speaking at live events and hosting annual conferences for mompreneurs. And I also see myself getting more sleep at night!

What is the most important lesson you’ve had to learn as a solopreneur that made you a better person?

To focus on serving others and not on making money. When I made the mindset shift to focus on helping, encouraging and inspiring that one mom who needed it, I found that the stress usually associated with entrepreneurship began to fade. I was better able to connect with my ideal customers, one at a time, and build relationships that were mutually beneficial. And I began to love my business so much more.

What has been your biggest challenge in life and work?

Finding enough time to do everything I want. At this stage in my life, I have made homeschooling my kids my top priority. As a result, there are some business ideas I have on hold because I simply don’t have enough time to pursue them.

How do you overcome, or try to overcome these challenges?

I keep a “vision book” of my ideas and work on them in bits and pieces when I can squeeze in the time. This keeps me moving forward and also keeps my creative juices flowing.

What has been your most prized accomplishment?

Leaving my six-figure corporate career to come home to care for my kids – and not giving up! It was a very challenging journey, but I didn’t give up. I’m proud of that. Before leaving my career, I had seen several women in my company leave for home and come back within a few months, stating that it was too hard.

I was determined to sacrifice and work hard to make it work. Through lots of prayer, faith, perseverance and hard work, I’m still home (and loving it) almost 5 years later.

What is your most favorite quote?

I’m not sure who penned this great quote, but I love it:

“Do more than is expected of you.”

I’ve found that to be the recipe for success and for getting the best customer satisfaction.

What is your personal style like?

Because I’m home all day with young kids, I really go for comfort with style. I tend to wear a lot of skirts and dresses because they allow me to move freely while giving me a semi-professional look.

If you could go back to your 9 year old self, what would you tell her?

“You are on the right track! Keep doing what you’re doing. Keep building those businesses and learning all about entrepreneurship while having fun. It will pay off in the future.”

If you could change one thing about yourself, what would it be?

I have an incredible drive. When I find something I want to accomplish, I keep going until it’s done. This sometimes means that I’m up until mid-night or 1am working, getting up the next day at 5:30 a.m.

If I could change one thing about myself, it would be to tone down my drive some, so I can get more (yawn) sleep.

What 3 words best describe you.

Go-getter, caring, and teacher.

Vicky Ayala

My name is Vicky & I am a brand strategist & visual storyteller. By day, I work with multi-passionate entrepreneurs to organize their creative genius into a memorable brand experience with engaging design, authentic storytelling and strategic online marketing. When I'm not conjuring brand magic, you can find me musing about the entrepreneurial journey which includes everything from finding the perfect chai latte to plotting my domestic move to Miami.