Vicky Ayala

Hello. My name is
and I am a storyteller,
business coach and digital entrepreneur.

Advice Column

Am I A Freelancer or Small Business Owner

Perception is everything. If you’re entertaining the idea of “doing your own thing” and are not sure how to best identify yourself, then now would be a good time to think about what box you need to put yourself in. All too often, solopreneurs don’t like to be pigeon-holed. We struggle with this all the time.

Business, Business Savvy, Marketing Diary

Getting SMART with Social Media, Part 3: Achievable

It’s great to want to reach for the stars. We’re told at an early age that we can be anything we want. Reality is usually another story, and while I’m not looking to shut down one’s high aspirations, when setting social media goals, they need to be achievable.

Lifestyle, Retail Therapy

Trying to Find the Light

It’s been a torturous past few days as I wallowed in self reflection. I turned to Etsy for some inspiration as I try to make sense of  the internal madness. This time around I’m on a quest for something that can help shed some light.

Travel, Travel Diary

My Faux Spring Day in Hoboken

So the day starts with a commitment to enjoying a random day of spring. Given how it’s not officially spring yet, it would behove me to not take advantage and frolic around the cool but quiet neighborhoods of Hoboken.