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	<title>Vicky Ayala</title>
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	<link>http://vickyayala.com</link>
	<description>writer, designer, producer, digital entrepreneur and occasional director</description>
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		<title>New Year, New Chapter &#8211; Saying Goodbye and Hello at the Same Time</title>
		<link>http://vickyayala.com/v/new-year-new-chapter-saying-goodbye-and-hello-at-the-same-time/</link>
		<comments>http://vickyayala.com/v/new-year-new-chapter-saying-goodbye-and-hello-at-the-same-time/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 04:36:22 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[closure]]></category>
		<category><![CDATA[Collective Digital Studio]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[drive]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[failed attempts]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[greatness]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[love]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[night owl]]></category>
		<category><![CDATA[nightowl]]></category>
		<category><![CDATA[One Stop Industry]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[sanity]]></category>
		<category><![CDATA[settling]]></category>
		<category><![CDATA[trajectory]]></category>
		<category><![CDATA[unwritten]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=4185</guid>
		<description><![CDATA[It&#8217;s about that time of the year. We make resolutions for the new year and wait for magic to happen. [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s about that time of the year. We make resolutions for the new year and wait for magic to happen. I never quite bought that concept. Sure I&#8217;m a big believer in the &#8220;Secret&#8221; but what&#8217;s not told in the movie or book is the action that needs to accompany the &#8220;positive thinking&#8221; that we do. It&#8217;s not just about wishing for something. I cringe and roll my eyes at those who just say they&#8217;re &#8220;manifesting&#8221; without a concrete action plan. There has to be effort behind the intention or they&#8217;re just words on a paper, assuming they&#8217;re written down to begin with.</p>
<p>Each month, for the past few months, I&#8217;ve indulged in moon wishes. Does it work? Who knows. While I do believe in the power of intention, since I&#8217;ve seen it in play many times, I can&#8217;t help but credit my own efforts as the key factor in getting what I want.</p>
<p>Each month I lay goals for Left Right Brain Media, the brand under which I do all my design and consulting work. I love the name as it embodies the essence of my philosophy &#8211; using both sides of our brains to build brands. So it is with a sad heart that I decide to lay it to rest. LRBM (as I lazily call it when I don&#8217;t want to spell out the whole name) has been synonymous with my personal brand. It&#8217;s the umbrella upon which I was to do everything non-client related. And now it&#8217;s time to put it to bed. Although it won&#8217;t completely be shelved, it will become a backseat passenger on my journey.</p>
<p>I consider myself to be a pretty modest person. I don&#8217;t grandiose and I rarely brag. Tooting my own horn has never come easy and it&#8217;s not a confidence thing. I know I&#8217;m good at what I do, really good. I guess I&#8217;ve reached a point where I&#8217;m tired of being good. I want to be great. I&#8217;m at the point in my life, professionally and personally, where I need to reflect my strengths in a way that emphasized how great I am at what I can do. The problem is I had too many projects on my plate and I&#8217;ve come to understanding that I can&#8217;t be great if I&#8217;m settling for good at many different things.</p>
<h3>Things that will change starting Februrary 1, 2012:</h3>
<ul>
<li>I like doing websites but I don&#8217;t love it. I like doing it because I get to be creative and I like putting things together. But I don&#8217;t love it and if I&#8217;m committing my life to pursuing a passion I need to love it.</li>
</ul>
<ul>
<li>I am a writer. I identify as a writer only thing is I don&#8217;t write, at least not the kind of writing I want to be doing. My sanity is balanced when I write. I like writing articles but I love writing stories and I have too many unfinished stories that need to told.</li>
</ul>
<ul>
<li>I want to direct. I dabbled once and never looked back. I&#8217;m tired of waiting for something that won&#8217;t happen unless I make it. I&#8217;m a control freak and meticulous about details. I love storytelling and for these reasons I think directing would suit me well. It&#8217;s also a great excuse to finally pick up photography, a hobby I&#8217;ve been dying to get into.</li>
</ul>
<ul>
<li>I need to leave my bubble. It&#8217;s safe and boring and I&#8217;m everything but that. &#8217;nuff said.</li>
</ul>
<ul>
<li>And finally, I am an entrepreneur. Not because I say I am but because I have startup that needs to, well, startup. And this leads me to OneStopIndustry.com. If there&#8217;s anything I&#8217;ve learned from my past failed attempts is that I need to fully commit if I&#8217;m going to see traction. I&#8217;ve never fully committed to the other websites I&#8217;ve tried to launch. I know the value of my capabilities and whenever I set a goal I reach it, but that&#8217;s only when I&#8217;m committed to the results. I look back at my entire trajectory, from 2001 until now. Somewhere I lost something. Don&#8217;t know if it was confidence or motivation or drive. Something changed and I can continue to wait for it to emerge or I can just move forward from where I&#8217;m at.</li>
</ul>
<p>We don&#8217;t always get closure from the past and that&#8217;s ok. In saying goodbye to the things and people who no longer serve a purpose, I get to open a door and embrace new experiences that will help craft the new chapters. Life, for the most part, is unwritten. As a writer I can chose to write the new chapters or I can stare at blank pages and wonder why there&#8217;s no story. I&#8217;ve made my choice.</p>
<p>Now if I can only break the night-owl habit that&#8217;s so ingrained into who I am.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Freelancing &#8211; What Not To Do</title>
		<link>http://vickyayala.com/v/freelancing-what-not-to-do/</link>
		<comments>http://vickyayala.com/v/freelancing-what-not-to-do/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 00:53:40 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[self-discipline]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=4178</guid>
		<description><![CDATA[A lot of people talk about going freelance, but few people ever actually make the transition to self-employed. But for [...]]]></description>
			<content:encoded><![CDATA[<p>A lot of people talk about going freelance, but few people ever actually make the transition to self-employed. But for those who do, it&#8217;s a minefield of missed opportunities and a lack of self-discipline being a quick route to failure. So I&#8217;ve rounded up some tips ratting around in my brain to offer you when you decide to step away from the traditional employer-employee in-office situation.</p>
<h3>1) Get up.</h3>
<p>Some freelancers work odd hours, and that&#8217;s fair enough &#8211; you are your own boss. But that comes at a price, and a dear one at that. You&#8217;re going to miss important emails, calls and other forms of contact sent by those who work normal hours, and whether you&#8217;re a writer or a designer of <a title="Engagement Rings" href="http://www.77diamonds.com" target="_blank">engagement rings</a>, that means you&#8217;re going to struggle when it comes to being prompt and professional.</p>
<h3>2) Have an office</h3>
<p>Don&#8217;t work in your living room. You can do if you have the self-control and the right mindset, but a good start is to actually give yourself a room in your house to work out of. It also means your tax information and various other important items are in one place, and you can insure that the cat won&#8217;t suddenly assume that because you&#8217;re not currently using it, your laptop keyboard makes the perfect belly-warmer.</p>
<h3>3) Go outside.</h3>
<p>People who freelance in a computer-led capacity usually have one less reason to leave the house, and the problem with that is that it&#8217;s the one reason most people leave the house at all on a regular basis. Ensure you have an active social life, go for walks, and get some fresh air and exercise. Not everyone wants to interact with you at a business meeting if you turn up pale-skinned and more than a little twitchy and agoraphobic.</p>
<p>These are just a few tips, but they&#8217;re the most important ones. Just be regular, be organised, give yourself a proper work environment, don&#8217;t become too indoorsy, and ensure you&#8217;re getting up in time to respond to people in a reasonable timeframe, and you should be fine. Good luck!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>I Heart Sundays</title>
		<link>http://vickyayala.com/v/i-heart-sundays/</link>
		<comments>http://vickyayala.com/v/i-heart-sundays/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 22:44:55 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[anxiety]]></category>
		<category><![CDATA[bipolar]]></category>
		<category><![CDATA[day job]]></category>
		<category><![CDATA[peace]]></category>
		<category><![CDATA[real world]]></category>
		<category><![CDATA[relaxing]]></category>
		<category><![CDATA[self-employment]]></category>
		<category><![CDATA[Sunday]]></category>
		<category><![CDATA[work week]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=4018</guid>
		<description><![CDATA[No other day brings on as much peace and anxiety, all wrapped into one little bubble of emotion the way [...]]]></description>
			<content:encoded><![CDATA[<p>No other day brings on as much peace and anxiety, all wrapped into one little bubble of emotion the way Sunday does. You wake up and realize there&#8217;s one more day before the work week begins. It&#8217;s exciting and calming. No rush hour commuting. No frantic mad dash for the train or bus. Just your blanket and the sunshine.</p>
<p>But then you realize it&#8217;s Sunday, the day before Monday. And the bipolar rush of emotions kick in.</p>
<h3>OMG it&#8217;s Sunday, where did the weekend go?</h3>
<p>Self-employment is not as neurotic as a traditional 9-5 job. The flexibility to call the shots on when I work is liberating. I&#8217;ve toyed with the idea of redefining my weekends to Sunday and Monday instead of Saturday and Sunday because Monday sucks. And since I find myself working most Saturdays, it makes perfect sense. The problem with my solution is that the &#8220;real world&#8221; still runs in M-F mode.</p>
<p>So I&#8217;m left alone with the codependent relationship I have with Sundays. Relaxing by day, anxiety-driven by night.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>There&#8217;s Nothing Wrong With A Little Depression</title>
		<link>http://vickyayala.com/v/theres-nothing-wrong-with-a-little-depression/</link>
		<comments>http://vickyayala.com/v/theres-nothing-wrong-with-a-little-depression/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 23:55:57 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[childhood]]></category>
		<category><![CDATA[cycle]]></category>
		<category><![CDATA[depression]]></category>
		<category><![CDATA[dolls]]></category>
		<category><![CDATA[drug addict]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[happy]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[holiday season]]></category>
		<category><![CDATA[hopeful]]></category>
		<category><![CDATA[identify]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[optimistic]]></category>
		<category><![CDATA[pattern]]></category>
		<category><![CDATA[routine]]></category>
		<category><![CDATA[sadness]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[shrink]]></category>
		<category><![CDATA[stereotype]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[Thanksgiving]]></category>
		<category><![CDATA[therapy]]></category>
		<category><![CDATA[unconscious]]></category>
		<category><![CDATA[well-adjusted]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[Zoloft]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=4011</guid>
		<description><![CDATA[Ok. So now what? Thanksgiving has come and gone. I&#8217;m grateful for many things and don&#8217;t need one random Thursday [...]]]></description>
			<content:encoded><![CDATA[<p>Ok. So now what? Thanksgiving has come and gone. I&#8217;m grateful for many things and don&#8217;t need one random Thursday in November to remind me of that. Yet, here we are, on the Saturday following what is considered to be the start of the holiday season and I&#8217;m already over it. Yes, shopping season is upon us. I get it. The patterns are the same and I&#8217;m getting tired of unnecessary cycles that do nothing for my future. I love the holiday season as much as the next well-adjusted individual but I can&#8217;t help but ask myself:</p>
<h3>What now?</h3>
<p>As I get older, I feel like time speeds up. It was only yesterday that it felt like summer and yet we&#8217;re approaching 2012 in what feels like warp speed. It doesn&#8217;t help that the temperature is spring-like when it should be more like frosty the snowman-ish. I don&#8217;t want to rush into the future so much that I forget the past and neglect the present but I just feel like there should be more.</p>
<p>During my ride this afternoon, I looked at the buildings that overlook the Hudson and wondered to myself if I was in the midst of a depression. I have enough insight into myself and confidence in my own skin to publicly question this realization. The signs are all there even if I don&#8217;t want to accept them as such. I don&#8217;t feel like I&#8217;m depressed, at least not in the stereotypical manner that we&#8217;re forced to perceive depression as. I don&#8217;t wallow in my bed for 12 hours not wanting to face the world. I sleep a lot because I genuinely like sleep and my bed is very cozy. It&#8217;s not a depression or lazy thing. It&#8217;s a comfort thing.</p>
<p>Yet I couldn&#8217;t help but entertain the idea, what if I was in the midst of a depression. It would be the easy way out, I feel. I wouldn&#8217;t have to deep dive into myself to figure out what&#8217;s unconsciously bothering me. I could just go to a shrink, talk about my childhood and how my adult life is not where I think it should be. They would give me some Zoloft, after much convincing that it&#8217;s helped me in the past, and I could live in the illusion that I&#8217;m getting better because it&#8217;s how the cycle works. But I don&#8217;t feel like I&#8217;m depressed and I don&#8217;t want to open the flood gates into a realm where I need to talk to a stranger and take some pink pills that will just give me electric shocks at 2am while I&#8217;m trying to forget the visions of dolls killing me in my sleep. I&#8217;m not a drug addict because I don&#8217;t like the effects they have on me. My mind is twisted and when it&#8217;s on drugs it gets more twisted.</p>
<p>So where do I go from here? I identify as a writer, entrepreneur and a slew of other empty monikers that do little to describe me as a person. If adding the word &#8220;<strong>depressed</strong>&#8221; to the list helps me define where I&#8217;m at right now, would that be a bad thing? The holidays spur these thoughts, not because of the whole family thing, but because we&#8217;re rapidly (in my mind) approaching a new year and it&#8217;s around this time that I reflect on whatever progression I may have made over the past 12 months.</p>
<p>So now what? Now that we&#8217;re getting closer to putting 2011 behind us, is there more to life than cyclical patterns of pointless routine or is there a glimmer of hope that 2012 could be the year I finally get to where I want to be? And if I end up being depressed, it&#8217;s not the end of the world? So what if I get sad. To appreciate anything we have to experience the opposite so that we understand the value of what we want. If I want to be happy then I have to embrace whatever depression I&#8217;m in because without that, I won&#8217;t respect the journey it takes to get to a place of happiness. Or so I hear&#8230;.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Black Friday and Cyber Monday for Your Website</title>
		<link>http://vickyayala.com/v/black-friday-and-cyber-monday-for-your-website/</link>
		<comments>http://vickyayala.com/v/black-friday-and-cyber-monday-for-your-website/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 16:58:31 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Colorlabs]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[discount codes]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[Gabfire]]></category>
		<category><![CDATA[Gorilla Themes]]></category>
		<category><![CDATA[Gravity Forms]]></category>
		<category><![CDATA[Hostgator]]></category>
		<category><![CDATA[iThemes]]></category>
		<category><![CDATA[Mint Themes]]></category>
		<category><![CDATA[Photocrati]]></category>
		<category><![CDATA[SnackTools]]></category>
		<category><![CDATA[Solostream]]></category>
		<category><![CDATA[StudioPress]]></category>
		<category><![CDATA[Theme Junkie]]></category>
		<category><![CDATA[WooThemes]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Wordpress Themes]]></category>
		<category><![CDATA[WP]]></category>
		<category><![CDATA[WP Themes]]></category>
		<category><![CDATA[WPMU DEV]]></category>
		<category><![CDATA[WPZoom]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=4002</guid>
		<description><![CDATA[Black Friday is upon us. Yay. I am spending mines from the comfort of my own living room, revamping some [...]]]></description>
			<content:encoded><![CDATA[<p>Black Friday is upon us. Yay. I am spending mines from the comfort of my own living room, revamping some of my websites and doing some client work. While you&#8217;re out busy shopping for loved ones, don&#8217;t forget that your website deserves some holiday love too. Below are some discounts for resources for your website, premium WordPress themes/templates &amp; plugins as well as web hosting.</p>
<p>Act quick because some of these discounts are for Black Friday only and will expire tonight.</p>
<h3>Resources</h3>
<p><strong><a href="http://www.snacktools.com/go-premium.html" target="_blank">SnackTools</a></strong><br />
Start a VIP membership NOW and get 30% discount off the listed price with discount code <strong>BLACKFRIDAY2011</strong>. The discounted price will remain unchanged every month (or year) as long as you keep your subscription active. The offer expires on Friday, Nov. 25th, 2011!</p>
<h3>WordPress Plugins</h3>
<p><strong><a href="https://premium.wpmudev.org/subscribe/?coupon=SUPERSECRETBLACKFRIDAY65" target="_blank">WPMU DEV</a></strong><br />
Sign up today for a full WPMU DEV membership and receive 65% off with coupon code <strong>SUPERSECRETBLACKFRIDAY65</strong>. Offer is only available on Friday.</p>
<p><a href="http://www.gravityforms.com/" target="_blank"><strong>Gravity Forms<br />
</strong></a>Get <strong>35% off</strong> any Gravity Forms license with coupon code:<strong>GIMME35</strong>. Valid till Monday, November 28.</p>
<h3>Web Hosting</h3>
<p><strong><a href="http://hostgator.com" target="_blank">Hostgator</a></strong><br />
Hostgator is offering 50% their hosting packages. Unlimited Web Hosting starts at $2.48/mounth. Please not that the pricing reflects on the first month invoice so to take full advantage of their sale, it&#8217;s best to purchase the annual plan. Use coupon code <strong>BLACKFRIDAY11</strong>. Expires at midnight.</p>
<h3>WordPress Themes</h3>
<p><a href="http://www.wpzoom.com/themes/" target="_blank"><strong>WPZOOM<br />
</strong></a><strong>33% off</strong> all themes and subscriptions with code <strong>THANKSGIVING</strong>. Offer vaild till Monday 28 November.</p>
<p><a href="http://www.studiopress.com/themes" target="_blank"><strong>StudioPress<br />
</strong></a><strong>25% off</strong> all premium themes and membership packages at StudioPress with code <strong>THANKS</strong>. Expires 7pm Pacific time, November 28, 2011</p>
<p><a href="http://gorillathemes.com/themes/" target="_blank"><strong>Gorilla Themes<br />
</strong></a><strong>30% off</strong> all premium themes. Sale for a limited time</p>
<p><a href="http://ithemes.com/2011/11/25/save-28-at-the-ithemes-cyber-monday-sale/" target="_blank"><strong>iThemes<br />
</strong></a><strong>28% discount</strong> on iThemes products with coupon code <strong>FREESHIPPING</strong>. Sales is on from 12:01 AM on Friday, November 25 through midnight Monday, November 28th.</p>
<p><a href="http://mintthemes.com/" target="_blank"><strong>Mint Themes<br />
</strong></a><strong>25% off</strong> Thanksgiving sale with coupon code <strong>THANKS</strong> at checkout</p>
<p><a href="http://getpremise.com/" target="_blank"><strong>Premise Ultimate<br />
</strong></a><strong>$70 discount</strong> on the Premise Ultimate landing page software for WordPress with coupon code <strong>THANKS</strong>. Expires 7pm Pacific time, 28/11/11</p>
<p><a href="http://colorlabsproject.com/themes/" target="_blank"><strong>Colorlabs</strong></a>: <strong>24% discount</strong> on any Colorlabs WordPress themes with coupon code<strong>5867A</strong>. The deal will end at 12pm ET on Sunday, November 30, 2011</p>
<p><a href="http://www.theme-junkie.com/themes/" target="_blank"><strong>Theme Junkie</strong></a>: <strong>35% discount</strong> on any theme or club membership purchase with coupon code <strong>THANKS</strong>. This special offer ends at 5:00 pm Pacific time on November 30, 2011</p>
<p><a href="http://flexithemes.com/" target="_blank"><strong>FlexiThemes</strong></a>: Use coupon code <strong>THANKS</strong> to get <strong>30% off</strong> themes. Offer ends on November 28, 2011.</p>
<p><a href="http://www.solostream.com/wordpress-themes/" target="_blank"><strong>Solostream</strong></a>: Use Coupon Code <strong>2A1198</strong> for a <strong>$20 Discount</strong>. Offer may be removed at any time.</p>
<p><strong><a href="http://www.photocrati.com/" target="_blank">Photocrati<br />
</a></strong><strong>33% off</strong> Photocrati WordPress photography themes this Thursday and Friday only. No coupon code required.</p>
<p><a href="http://www.organizedthemes.com/category/themes/" target="_blank"><strong>Organized Themes<br />
</strong></a><strong>35% off</strong> everything using the code “<strong>thanks</strong>” in the shopping cart. Sale ends on November 29, 2011 at 3 am Eastern Standard Time.</p>
<p><a href="http://standardtheme.com/" target="_blank"><strong>Standard Theme</strong></a><a href="http://prophototheme.com/" target="_blank"><strong><br />
</strong></a><strong>30%</strong> off with promo code “<strong>BLACK2011</strong>”. Limited time only.</p>
<p><a href="http://livetheme.tv/" target="_blank"><strong>Live Theme</strong></a><a href="http://prophototheme.com/" target="_blank"><strong><br />
</strong></a><strong>30%</strong> off with promo code “<strong>BLACK2011</strong>”. Limited time only.</p>
<p><a href="http://prophototheme.com/" target="_blank"><strong>Pro Photo Theme<br />
</strong></a><strong>30%</strong> off with promo code “<strong>BLACK2011</strong>”. Limited time only.</p>
<p><a href="http://www.woothemes.com" target="_blank"><strong>WooThemes<br />
</strong></a>Black Friday promotion with a range of coupon codes for discounts on various products and subscriptions. Offers are valid until midnight (GMT-10) on Monday, 28 November 2011.</p>
<ul>
<li>Standard Packages: 20% discount + 5-for-1 theme deal = 5 themes for only $56 (normally $70) with coupon code <strong>BLACKSTD</strong></li>
<li>Developer Packages: 20% discount + 5-for-1 theme deal = 5 themes for only $120 (normally $150) with coupon code <strong>BLACKDEV</strong></li>
<li>WooCommerce Extensions, Child Themes and App Themes: 20% discount with coupon code <strong>BLACKOTHER</strong></li>
<li>New Club Subscriptions: 20% discount on standard and developer club subscription sign up fee, plus first month free using the coupon code “<strong>BLACKCLUB</strong>”</li>
<li>Existing Club Subscribers: 50% off WooCommerce extensions with coupon code<strong>WCSUB</strong></li>
</ul>
<p><a href="http://themify.me/themes" target="_blank"><strong>Themify<br />
</strong></a><strong>40% sale</strong> on all WordPress themes and club memberships with coupon code ‘<strong>blackfriday</strong>’. Valid till Monday Nov 28th, 2011.</p>
<p><a href="http://bizzthemes.com/" target="_blank"><strong>BizzThemes<br />
</strong></a><strong>20% discount</strong> on single theme purchases with coupon code<strong>BFSINGLE</strong>, and <strong>15% discount</strong> on club memberships with coupon code <strong>BFCLUB</strong>. Offer valid from November 25th to 28th.</p>
<p><a href="http://www.gabfirethemes.com/black-friday-to-cyber-monday-sale/" target="_blank"><strong>Gabfire<br />
</strong></a>4 themes for the price of 1. Buy any theme and get 3 more FREE. Valid until midnight Monday, November 28th EST.</p>
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		<title>Compartmentalizing Yourself</title>
		<link>http://vickyayala.com/v/compartmentalizing-yourself/</link>
		<comments>http://vickyayala.com/v/compartmentalizing-yourself/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 06:31:57 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brownlight Productions]]></category>
		<category><![CDATA[compartmentalize]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[emotionally stable]]></category>
		<category><![CDATA[finding my bliss]]></category>
		<category><![CDATA[indisposible]]></category>
		<category><![CDATA[inner critic]]></category>
		<category><![CDATA[inner voice]]></category>
		<category><![CDATA[Left Right Brain Media]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[mentally stable]]></category>
		<category><![CDATA[odyssey]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[sanity]]></category>
		<category><![CDATA[Snarky Latina]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=3996</guid>
		<description><![CDATA[I want to be so many different things. From a writer to a director to being an emotionally and mentally [...]]]></description>
			<content:encoded><![CDATA[<p>I want to be so many different things. From a writer to a director to being an emotionally and mentally stable individual. In my odyssey to finding my bliss without losing my sanity, I&#8217;ve found it easy to compartmentalize myself. My family is in one box. My friends are in another. My work peers float in between the two.</p>
<p>Even as I put my lifelong vision together, that too is compartmentalized. Left Right Brain Media is one entity. Brownlight Productions is another and Snaky Latina is treated like the illegitimate bastard stepchild.</p>
<p>But now im getting worried that I had it all wrong. My life should not be summed up with an excel spreadsheet. I am not a business and despite what I have always thought, I am not a brand. For some their personality becomes their leverage. For me I want my brain to serve as the collateral that renders me indisposible.</p>
<p>Looking at myself through the lens of subjective judgement, I find that my flaws are starting to define me. I&#8217;m working on this so that my reputation does surpass my intentions. I don&#8217;t want to fall in a box defined by others but when my zebra stripes show it&#8217;s hard to convince the world that I&#8217;m a unicorn instead.</p>
<p>Putting pieces of myself into pretty decorative boxes is no longer filling my purpose. It&#8217;s no longer helping my address my inner critics critic and yes even that psychotic bitch has an evil stepmother to contest with. Breaking free of self imposed chains has always been rather difficult. But if I want to be all the things I want be, then I have to start somewhere.</p>
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		<title>Unraveling the Past 34 Plus Years</title>
		<link>http://vickyayala.com/v/unraveling-the-past-34-plus-years/</link>
		<comments>http://vickyayala.com/v/unraveling-the-past-34-plus-years/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 00:20:27 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[abandonment]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[age of consent]]></category>
		<category><![CDATA[align]]></category>
		<category><![CDATA[complacency]]></category>
		<category><![CDATA[defense mechanism]]></category>
		<category><![CDATA[demons]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[emotional baggage]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[junk]]></category>
		<category><![CDATA[neglect]]></category>
		<category><![CDATA[nurture]]></category>
		<category><![CDATA[nurturing]]></category>
		<category><![CDATA[obstacle]]></category>
		<category><![CDATA[overcome]]></category>
		<category><![CDATA[personal responsibility]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[repress]]></category>
		<category><![CDATA[therapy]]></category>
		<category><![CDATA[torment]]></category>
		<category><![CDATA[unravel]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=3989</guid>
		<description><![CDATA[I should be in therapy. I tell this to myself all the time. I know enough about myself to know [...]]]></description>
			<content:encoded><![CDATA[<p>I should be in therapy. I tell this to myself all the time. I know enough about myself to know that insight is one thing and change is another. But before I try to reset my DNA with deep talks about abandonment or whether I felt nurtured as a child, I have to accept one truth about evolving into a better person &#8211; I must unlearn everything from the past 34+ years.</p>
<p>All it takes is one moment to realize that things are wrong, and wrong in the sense that your world is not aligned. It&#8217;s quite easy to get disjointed. For some it takes years of feeling repressed from raw emotions. For others it takes the holiday season to unearth years of resentment. For me, it just takes waking up each day. We are products of our environment, even after we reach the age of consent. The government decided that at the age of 18, we&#8217;re liable for our actions but the accountability is never placed on the parties responsible for damaging our psyches. So is the age of consent really more like the age that we have to start tracing backwards to unravel the junk that we hold onto in our emotional baggage?</p>
<p>I&#8217;m a big believer in personal responsibility. I advocate for it as much as possible. But I&#8217;m also objective enough to know that it&#8217;s never that black and white. We&#8217;re more than just the product of our environment. We&#8217;re also the byproduct of the demons that torment those in our immediate surroundings. The energy that we&#8217;re exposed to at an early age, shapes the perception that we become to assume is reality.</p>
<p>No one teaches us about defense mechanisms, not until we&#8217;re 19 years old and taking Intro to Psychology. No one explains that our parents are the way they are because they&#8217;re parents were the way they were. Not until we&#8217;re old to enough and distanced enough to have the clarity that helps look outside ourselves. And no one tells us that in order to be who we want to be, we&#8217;d have to abandon the person that we&#8217;ve spent all our lives becoming.</p>
<p>Part of accepting who we are requires letting go of who others assumed us to be. If it were easy everyone would do it. That&#8217;s what makes journeys so special, their uniqueness. Overcoming an obstacle that seems impossible is what makes the journey worth the trip. It&#8217;s those small victories that help shape my character so that I&#8217;m becoming the best person that I can be. Not because I was raised to be good but because I taught myself to be my own self instead of the self others want me to be.</p>
<p>It&#8217;s these moments of reflection that define most entrepreneurs. It&#8217;s these moments where we realize that if we were doing anything else we&#8217;d be neglecting our core self. We&#8217;d be sacrificing our integrity for the sake of complacency. Just typing that sentence gave me the chills.</p>
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		<title>The Journey That Broke Me</title>
		<link>http://vickyayala.com/v/the-journey-that-broke-me/</link>
		<comments>http://vickyayala.com/v/the-journey-that-broke-me/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 05:56:51 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[Sometimes Daily]]></category>
		<category><![CDATA[broken]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[inner critic]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[self esteem]]></category>
		<category><![CDATA[self-awareness]]></category>
		<category><![CDATA[spirit junkie]]></category>
		<category><![CDATA[state of mind]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=3972</guid>
		<description><![CDATA[We all travel on different roads of life. As an entrepreneur, those roads are rocky and tumultuous. They&#8217;re uneven and not [...]]]></description>
			<content:encoded><![CDATA[<p>We all travel on different roads of life. As an entrepreneur, those roads are rocky and tumultuous. They&#8217;re uneven and not steady. They have pimps and johns lined up waiting for you in the alleys, just in case you get desperate enough to want to keep the journey going at whatever costs necessary. There are drug peddlers and muggers lurking in random corners, waiting for you to walk by unattended and vulnerable. The journey that we take is unpredictable and emotionally dangerous. So why do it?</p>
<p>It&#8217;s moments like tonight, where I am able to reflect on the past few days and understand what the &#8220;that which does not kill us, makes us stronger&#8221; cliche. Several times over I found myself second guessing everything about the last 6 years of my life.</p>
<h3>Was it all worth it? Am I a fraud waiting to be exposed?</h3>
<p>I try everyday to ignore the inner critic. The voice which tells us that we&#8217;re no good, even when everyone around tells us we are. The voice which takes the time to investigate our psyche and find the most potent piece of information that causes the most damage to our self-esteem. As if its&#8217; sole purpose in life was to shatter any semblance of confidence. I&#8217;ve been reading the <a href="http://www.amazon.com/gp/product/0307887405/ref=as_li_ss_tl?ie=UTF8&amp;tag=amisthnebl-20&amp;linkCode=as2&amp;camp=217145&amp;creative=399373&amp;creativeASIN=0307887405">Spirit Junkie: A Radical Road to Self-Love and Miracles</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=amisthnebl-20&amp;l=as2&amp;o=1&amp;a=0307887405&amp;camp=217145&amp;creative=399373" alt="" width="1" height="1" border="0" /> and am in total alignment with Gabby&#8217;s take on why we sabotage and how. Our mind is a powerful WMD and if we&#8217;re not careful, it&#8217;s relatively easy to push the red button.</p>
<p>These past few days can be summed up into one word: broken. It was the first word that came to me when I wanted to cry. It was the only word that I could muster up when talking the arch-nemesis of my inner critic when she asked me what was wrong.</p>
<h3>Broken is the one word that gives my inner critic the satisfaction of presumed victory while secretly giving my soul the fuel it needs to power through any funk.</h3>
<p>Sometimes it takes getting broken in order to rebuild the strength needed to make it through another day. Broken is not a bad feeling, in hindsight. Although at the time I knew it was not where I wanted to spiritually be. Everything makes sense in hindsight and if it weren&#8217;t for my keen sense of perspective and self-awareness, I might be in a completely different state of mind right now.</p>
<p>This life is not for everyone and I&#8217;m questioning if it&#8217;s still for me. Others make it seem so easy, when I know that it&#8217;s not. But then again others have a better sense of clarity for their goals and the circle of peers to keep them in check. I&#8217;m a Pisces, in every sense possible. I go with the flow of the current which makes it challenging for those who are trying to be self-employed.</p>
<p>After breaking myself down, I&#8217;ve learned to balance self-pity and doubt with confidence and assertiveness in a way that I wasn&#8217;t able to before. That&#8217;s the whole point of being broken. You get to put the pieces back together in a new way to redefine who you are or learn about who you eventually want to be.</p>
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		<title>The Road of Possibilities</title>
		<link>http://vickyayala.com/v/the-road-of-possibilities/</link>
		<comments>http://vickyayala.com/v/the-road-of-possibilities/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 00:00:10 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Color Picks]]></category>
		<category><![CDATA[Website & Design]]></category>
		<category><![CDATA[highway]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[possibilities]]></category>
		<category><![CDATA[road]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=3358</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>{Motivation Monday} Hope Is The Little Voice You Hear&#8230;.</title>
		<link>http://vickyayala.com/v/motivation-monday-hope-is-the-little-voice-you-hear/</link>
		<comments>http://vickyayala.com/v/motivation-monday-hope-is-the-little-voice-you-hear/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 23:03:37 +0000</pubDate>
		<dc:creator>vicky</dc:creator>
				<category><![CDATA[Motivation Monday]]></category>
		<category><![CDATA[Not So Random]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[inspire]]></category>
		<category><![CDATA[maybe]]></category>
		<category><![CDATA[motivate]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://vickyayala.com/?p=3362</guid>
		<description><![CDATA[Hope is the little voice you hear whisper "maybe" when it seems the entire world is shouting "no!"]]></description>
			<content:encoded><![CDATA[<p><a href="http://pinterest.com/pin/299359737/"><img class="size-full wp-image-3440 alignleft" title="hope is the little voice" src="http://vickyayala.com/media/hope-is-the-little-voice.jpg" alt="" width="344" height="420" /></a></p>
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	</channel>
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